linkedin for journalists
DESCRIPTION
These slides were the foundation for a webinar held by the Reynolds Center for Business Journalists in February 2012.TRANSCRIPT
+
Robin J Phillips
Digital Director, The Reynolds Center for Business Journalism
+Biggest Rolodex EVER!
150 million users
200 countries
Professional focus
Updated by users
Very portable
Carry past colleagues with you
Sorted by company, industry, geography
Updated by users
+
+LinkedIn highlights
Founded in 2003
Alexa ranks LinkedIn.com No. 12 site in world, No. 9 in U.S.
Becoming more social - FB and Twitter connections
Supports groups – more than 1 million of them
May 2011 IPO, opening price jump from $45 to $122.70 ($93.05 a week ago)
Rolled out an “Apply with LinkedIn” feature in November
BBC traffic from LinkedIn increased tenfold January to June 2011
Huge database for journalists to dig into
+Simple tips
Maintain a current profile (even if you’re not looking for a job)
Complete your profile & have at least 50 connections
Don’t use a cut-and-paste of your resume
Make your profile public & give it a custom URL
Recommend people (anyone you’d write a reference for IRL)
But avoid recommendation “swapping”
Join groups, discussion boards, eavesdrop and get involved
Keep non-professional SM accounts separate from LinkedIn
+
+Using LinkedIn as a (well-organized) database
intuitive
+What we’ll talk about today
LinkedIn as a database
Personal use
Groups
Jobs
Skills
Searching for people
Searching people at companies
Finding current employees
Finding former employees
Digging into company data
How to search in stealth mode
+Personal use – networking, bragging
+
+
+
+
+Groups – belong to or search
Alumni
Corporate
Professional
Conference
Networking
Non-profits
… other
+
Group you should join
+
+Groups – conversations, story ideas
+Jobs – finding, tracking
+Skills – yours and theirs
+
Searching for skills in profile
Skills - looking for an expert
+
+People search, company
+Narrowing the field
+Advanced search
+Em
plo
yees
Drill deeper
+Drill deeper
+Past employees
+Company search
+Company search
+Insight Statistics: Liz Claiborne
+Company search: HSBC
+Company search: HSBC
+Company search: HSBC
+HSBC Financial Services
+HSBC Financial Services
+HSBC Financial Services
+HSBC Financial Services
+HSBC Financial Services
+HSBC Financial Services
+Staff with new titles
+Full page
insightful statisticsNetflix
top
botto
m
+Past and future employers
+Past and future employers
Chegg?
+Chegg
+BeatsRetail
+
Industriesreal estate
+Search in stealth mode
As a journalist, you may not want people to know that you're following a company (or look for a job). If you want to follow companies in stealth mode, here's what you do:
1. Hover over your name in the top right hand corner of LinkedIn
2. Click "Settings" when it appears in the drop down menu.
3. On the next page, under, "Privacy Controls," you should see a link that says, "Turn on/off your activity broadcasts." Click that link.
4. Uncheck the box next to, "Let people know when you change your profile, make recommendations, or follow companies.”
+Your LinkedIn guru
Follow Krista Canfield and attend one of her sessions.
Former reporter who thinks like a journalist
+What you learned today
LinkedIn as a database
Personal use
Groups
Jobs
Skills
Searching for people
Searching people at companies
Finding current employees
Finding former employees
Digging into company data
How to search in stealth mode
Slides are in handouts or send me a note