mark penson - tech startup day
TRANSCRIPT
A brilliant plan?Look for evidence!
Your product or service ….• Is it something people/businesses need? • Are people/businesses prepared to pay for it?
Is your business going to be scalable? • At what price: cash and effort?• Team? • Self-sufficient vs external cash (when?)
A brilliant plan?Look for evidence!
Specify your target market(s)• Competitors? • What’s making you unique? • Get to know your audience• Get your message right
Business Model• Direct / Indirect Channels• Pricing, Recurring?, Outbound/Inbound mix,…
And now …the serious stuff!
• Cost of acquisition: +
• Inbound/outbound mix Content Marketing SEO/SEA Deal size Belgium, Europe, Global?
And now …the serious stuff!
• For your Customers: be …. reactive, efficient, service minded, inspiring, convincing, …
• For your colleagues: be … positive and constructive
• For yourself: be … patient and perseverant
And now …the serious stuff!
• Get feedback from your user base: grow your offering sharpen your “message”
• Short and Mid Term Plan vs Long Term Plan• Sales skills required