offering 효과 분석-시계열 예측 모델 활용
DESCRIPTION
11월 18일 DataDay에서 발표한 CausalImpact 패키지와 Multivariate Test를 결합한 Offering 효과 분석TRANSCRIPT
- 1. Offering - ?2014-11-18 [email protected](3rd) (Data Analyst @ SK Planet)
2. Offering:Classical Strategy of CRM- (WHO) (WHEN) (WHERE) / benefit .(WHAT) (HOW)- LTV / / / ...(WHY) 3. Lifetime 4. Targeting ( , , ) , ( ) Basic Selection (rule-based),Classification, Clustering... 5. Campaign , Campaign + 6. ? 7. ? 8. Multivariate Testing Campaign 9. - - ?- ?- ?- ?- ? 10. CausalImpactGoogle [Inferring causal impact using Bayesianstructural time-series models] forecasting Bayesian R CausalImpact https://github.com/google/CausalImpact 11. To Be Continued.. 12. SummaryNew Tool for Offering Evaluation :Multivariate Test +Time-Series Causal Analysis(CausalImpact) , , [email protected] . .