Karur Vysya Bank at LPU

Manpreet KaurAmit SharmaRimaljeet KaurNikhil Allhar

Introduction Karur Vysya Bank is a private-sector Indian

bank, headquartered in Karur in Tamil Nadu. It was set up in 1916 by M. A. Venkatarama

Chettiar and Athi Krishna Chettiar. The bank also offers Internet Banking and 

Mobile Banking facilities to its customers The bank is known for it's cash deposit

machines (CDM)a major technology initiative taken only by few banks in India.

Contd. It has 657 branches and network of

1652 ATM's as on Oct -2015. KVB total business till March 2015 was around 82000 crores.

Bank started with a seed capital of ₹1 lakh, As with most banks, the seed capital has grown, as have the services sold. The bank is managed and guided by the Board of Directors drawn from different fields.

Layout designGood infrastructure.Various counters for easy

deposits of funds and other facilities.

Lack of sufficient spaceCounters not labelled

Major competitorsSBIPNBHDFCCanara bankBank of IndiaBank of Baroda

Service design Credit cards/debit cards Internet banking Mobile banking ATM General insurance/vehicle insurance Agricultural banking NRI banking Loans services Mutual funds

CardsCARD TYPE PLATFORM COMBINE

D LIMIT PER DAY

USAGE

DOMESTIC DEBIT CARD VISA / MAESTRO

RS.30,000 ATM+POS+ECOM

DOMESTIC DEBIT CARD FOR PRESTIGE

ACCOUNT

VISA / MAESTRO

RS.50,000 ATM+POS+ECOM

INTERNATIONAL DEBIT CARD

MASTERCARD

RS. 30,000

ATM+POS+ECOM

.

Internet bankingThe details/menus available are:

• My Accounts• Transfer funds• Term deposits• Loans• Customer Service

Mobile bankingThe following services are available through Mobile

Banking Balance Enquiry Mini statement Funds Transfer Cheque status Airline Tickets Movie Tickets Mobile recharge Shopping Corporate Fund Transfer Fees Payment

Mutual funds The entire range of schemes of the following

AMCs are available at KVB's counters Birla Sunlife Mutual Fund Franklin Templeton Mutual Fund LIC Mutual Fund Reliance Mutual Fund SBI Mutual Fund Sundaram BNP Paribas Mutual Fund Unit Trust of India

Process AnalysisCustomers treated fairly every timeProper functional transparency with

customersServices provided to students and

faculty members after 5pm evenNo cash transactions are done after

5pmEmployee of KVB – alumni of LPU

Loans servicesHome loans Personal loansCorporate loans Jewel loans

Loan ProcessExisting Customer onlyChecking of risk factorBasic documentationChecking financial status of personDrafting of loan statementReferred to loan processing centreLegal documentationCollateral Loan granted

SuggestionsLayout of bank shall be made more

attractiveCounters shall be labelledSufficient space should be provided to the

customers for transactions.Better utilization of sources available.Provide better services to attract students

and increase their customer base.