paulhunt_portfolio
TRANSCRIPT
Hello,
,luaP si eman yM I’m a Creative.
This book contains a sample of my recent work. Some produced
for my current employer, some freelance and
some just for the love of Creating.
Hope you enjoy.
PA U L H U N T P O R T F O L I O
CMC Markets | Global advertising 2013
My role: Design, roll-out, artwork
Find out more
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum tatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem.
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investi demonstra verunt
About us
Lorem ipsum dolor sit amet non habent
claritatem insitam; est usus legentis in
investigationes demonstra verunt lectores.
Our businesses
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem.
Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas
est etiam processus dynamicus, qui sequitur mutationem. Typi non habent claritatem
insitam; est usus legentis in iis qui facit eorum claritatem.
Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas
est etiam processus dynamicus, qui sequitur mutationem. Typi non habent claritatem
insitam; est usus legentis in iis qui facit eorum claritatem.
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem.
Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.
News & updates
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum
claritatem investigationes demonstraverunt lectores.
Legere me lius quod ii legunt saepius. Typi non habent claritatem insitam; est usus
legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere
me lius quod ii legunt saepius.
22nd February 2013
About us
Who we are
What we do
Leadership
Corpotate structure
Case studies
Our businesses
Advisory Services
Asset Management
Libertas LLP
Liability Solutions
News and updates
Contact us
Careers
Client login
Sitemap
Privacy
Disclaimer
Our businesses NewsAbout us Contact us Client login
24%
21%
55%
Blackheath | Logo & Branding
HIGH NET WORTH
My role: Logo design & branding design
EVEN MORE freedom and certainty for your clients
8 years Shortest capital term in the unit-linked guarantee market.*
Get even more with MetLifeCall 0845 370 6040 or visit www.metlife.co.uk/more
Expert support for you Over 50 representatives on the road, thought leadership initiatives, and educational client material.
* Defaqto: A Guide to Unit-Linked Guaranteed Products, December 2013MetLife Europe Limited (trading as MetLife) is authorised by the Central Bank of Ireland and is subject to limited regulation by the Financial Conduct Authority. Details about the extent of our regulation by the Financial Conduct Authority are available from us on request. Registered address: 20 on Hatch, Lower Hatch Street, Dublin 2, Ireland. Registration number 415123. UK branch address: One Canada Square, Canary Wharf, London E14 5AA. Branch registration number BR008866. www.metlife.co.uk ©2014 PNTS 1563.1.JAN2014
Drawn by LoBianco Studios 102201
4.25% A guaranteed future income at a market leading deferral rate of 4.25%.
MetLife | MORE campaign
My role: On & offline Ad design, image retouch & comping, artwork
Ecclesiastical – Eden Tree | Re-brand
My role: Logo design, branding design, print design
edentreeinvestment management
CMC Markets | Global Advertising 2014
Trading using leverage can result
in losses that exceed your deposits.
Spread betting | CFDs | FX
25years
When it comes to trading, you need a platform as unique as you areOur fully customisable platform was built to help enhance the way
you trade. That means giving you the assurance of 100% automated
execution, the simplicity of 1-Click Trading and timely trading ideas
from our range of advanced tools.
Built by traders, for tradersSwitch today at cmcmarkets.co.uk
Apple, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc.
Trading using leverage can result
in losses that exceed your deposits.
Spread betting | CFDs | FX
25years
Maximise your opportunity with our wide rangeof productsOn our award-winning* platform, you can choose to trade from over
5,700 products across shares, indices, commodities, treasuries and
currencies. So when the markets are moving, you can access a range
of products whenever it suits you.
Built by traders, for tradersSwitch today at cmcmarkets.co.uk
*Awarded Best Online Trading Platform by the 2013 Shares awards. Apple, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc.
My role: Concept development, art direction, photoshoot direction, ad design, image retouching, artwork
2013
Kent Reliance | Brand Guidelines
Welcome The following pages have been created to help designers, creative artworkers, marketers and print and production professionals create, memorable brand communications for the OneSavings Bank brand.
By following these guidelines, we can maintain consistency across all communications, whether on or offl ine, internal or external.
Kent Reliance for Intermediaries logo 2
Logo clear space and sizes 3
Logo don’ts 4
Colour palette 5
Typefaces 6
Imagery 7
Imagery don’ts 8
Grids: literature covers and advertising 9
Grids: literature internal pages 10
Literature covers 11
Literature back covers 12
Literature internal page layout 13
Press advertising 14
Online banners 15
Stationery 16
Letterhead 17
PowerPoint 18
Email signatures 19
Contacts 20
Contents
Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 1 >Contents
Kent Reliance for Intermediaries logo
Our logo is the most important asset of our brand. Care should always be taken to ensure that it is presented consistently and correctly on all communications.
Primary logoThe full colour Kent Reliance for Intermediaries logo using the two primary colours should be used wherever possible. The logo can also be placed in very light areas of an image as long as legibility is ensured. The logo should appear on all front covers and single sided communications.
Reversed out logoThe reversed out logo can be used on any of our primary or secondary colours or imagery– as long as legibility is ensured.
Black logoThe black logo should only be used on monochrome applications where the full colour logo cannot be reproduced, for example on faxes, black and white press advertisements or on a light coloured solid background.
Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 2 >Contents
Colour palettes
In order to maintain consistency across all of our communications please ensure you match our colours to the references shown. Tints of these colours can also be used.
For print applications all colours should be reproduced as the Pantone colour or CMYK references specifi ed in this section. For screen, the RGB or hexadecimal colours should be used.
Primary colour paletteOur key brand colours are the Dark Purple and the lesser Light Purple. These colours should always feature in all top level full colour communications.
Secondary colour paletteThe secondary colours help support our core brand colours. They can be used for charts and lower level communications.
Do not use print-outs of these guidelines or the on-screen colours for colour reproduction accuracy.
Steel BluePantone 7699C 77M 55Y 35K 12
R 73G 100B 127
Hex#49647F
Light BluePantone 549C 52M 21Y 21K 0
R 136G 175B 192
Hex#88AFC0
Pale GreenPantone 557C 40M 0Y 40K 15
R 150G 189B 157
Hex#96BD9D
CerisePantone 7434C 26M 89Y 37K 6
R 183G 55B 100
Hex#B73764
CharcoalPantone 447C 0M 0Y 0K 85
R 74G 74B 74
Hex#4A4A4A
GreyPantone Cool Grey 7C 0M 0Y 5K 45
R 168G 167B 162
Hex#A8A7A2
MistPantone Cool Grey 7 10%C 0M 0Y 0K 10
R 237G 237B 237
Hex#EDEDED
Dark PurplePantone 518C 70M 100Y 55K 25
R 90G 33B 73
Hex#5A2149
Light PurplePantone 5145C 30M 44Y 13K 0
R 180G 148B 178
Hex#B494B2
Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 7 >Contents
Grids: literature covers and advertising
Our grid is used to help position content and create consistent layouts. Additional guides can be added for specifi c requirements, but always ensure there is consistency.
The grid allows for various layouts whether it is one, two or three columns.
Setting up the grid1. Based on the dimensions of the
communication, select the appropriate logo size.
2. The margins are based on twice the height of the ‘K’ in the logo.
3. Divide into six columns with gutters 1/10th the width of the logo.
4. Then build six equally spaced horizontal guides with no gutters set within the margins. These are used to help create consistent hanglines for copy, imagery or solid colour areas.
5. The logo is always positioned in the bottom right.
In some applications there may be a type-safe area, in these cases whichever margin is the greater (type-safe area or the double K height) should be used and the rest of the grid calculated in relation to that.
Quick referenceDocment size Logo width Margin GutterA3 80mm 18.14 mm 8mm
A4 60mm 13.604 mm 6mm
A5/A6/DL 40mm 9.07mm 4mm
X
1/10th X 1/10th X
Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 11 >Contents
Literature covers
The majority of Kent Reliance for Intermediaries literature is produced landscape for on-screen viewing and in black and white for economical customer printing.
These top level literature examples show how, by using our grid and core brand elements,a variety of layouts and designs can be created, while still maintaining consistency.
Obitae rectecte derit ipsum aut laces ea autem aut ipsom doler.
For use by professional intemediaries only
Met eument exerias sunt qui aborepr ore dolore omni ullupit.
For use by professional intemediaries only
Met eument exerias sunt qui aborepr ore dolore omni ullupit.
For use by professional intemediaries only
Your guide to our full range of mortgage products
For use by professional intermediaries only
Your guide to our full range of mortgage products
For use by professional intermediaries only
For use by professional intemediaries only
Obitae rectecte derit ipsum aut laces ea aute Aximin nist quia pero quam
Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 13 >Contents
Literature internal page layouts
These example pages show how the internal pages grid can be used to create clean and consistent layouts. The smaller thumbnail layouts show how fl exibily the grid can beused to suit your content.
00 Running header
Obitae rectecte derit ipsum aut laces ea aute
HeadingsRum rehenim rest, is es sed quia qui utae molupta tquam, omnihil maxim verum hicium lis eossit, voluptati reicium am re molupta tusciis cipsunt id quam vent moluptatem quat dolupta sitatem ex estinie ndamusame ne cusam aut ea consendae volende rferibus susdae num facerovit acius ipsunto tatectur solorpo stistrum aditatem alibus aut voluptature eium rerferestore rem quost, comnimos core sitatiam di dolores velendia idis autem dolor aut aceratur alicitis es et accullenest, tem volo corionse net experum quaspiti quas non perro endi dipsant, que enis mi.
Estiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi doluptur sernat harum di quaes derume min nest lam volupta sperum nimet ut lam re lab iumetur soluptate liberae volumet dus et rae maximil moluptatiam entes que sinveriaspic tem ides cumquate non non consent di ne nos aut volorep erovit arum voluptatem voluptis num ut vid qui beratemodia eumetur rehendu.
Rum rehenim rest, is es sed quia qui utae molupta tquam, omnihil maxim verum hicium lis eossit, voluptati id reicium am re molupta tusciis cipsunt quam vent moluptatem quat dolupta sitatem ex estinie ndamusame.
HeadingsCimende bitati quo enis magnimp oreicilliae voloriati omniam liquam enet enectorum quas dernam est, ut qui cusaper ehentota velesto te sumquis voles exerumquiam ut optaeca tatur, senditatur asse aut ligni atempe raererum es quuntur sume et, ni comnia namus, qui omnit aut quam harunti te conessiti offi c tem fuga. Moluptus doluptatem rectotat. Ignis aut quis ute comnis dolupta eperiorum quat.
SubheadingsRate volessecta et, seque sed ut eatur, cusdae estis net lab ipsam et et opta comnimusant. Ipsame cor soluptas es ipid ut eum lacersp eribusam, sit faccull uptatio nsequidem in non niendae nis dolliqui amus explabo recustium es quos qui autem adiae sum alignit eatus. Dolores andit, nem harumqui cuptinctae. Ant et dollamus, qui quis maio. Itatus.
Cimende bitati quo enis magnimp oreicilliae voloriati omniam liquam enet enectorum quas dernam est, ut qui cusaper ehentota velesto te sumquis voles exerumquiam ut optaeca tatur, senditatur asse aut ligni atempe raererum es quuntur sume et, ni comnia namus, qui omnit aut quam harunti te conessiti offi c tem fuga. Moluptus doluptatem rectotat. Ignis aut quis ute comnis dolupta eperiorum quat.
SubheadingsRate volessecta et, seque sed ut eatur, cusdae estis net lab ipsam et et opta comnimusant. Ipsame cor soluptas es ipid ut eum lacersp eribusam, sit faccull uptatio nsequidem in non niendae nis dolliqui amus explabo recustium es quos qui autem adiae sum alignit eatus. Dolores andit, nem harumqui cuptinctae. Ant et dollamus, qui quis maio. Itatus.
00Running header
HeadingsRum rehenim rest, is es sed quia qui utae molupta tquam, omnihil maxim verum hicium lis eossit, voluptati reicium am re molupta tusciis cipsunt id quam vent moluptatem quat dolupta sitatem ex estinie ndamusame ne cusam aut ea consendae volende rferibus susdae num facerovit acius ipsunto tatectur solorpo stistrum aditatem alibus aut voluptature eium rerferestore rem quost, comnimos core sitatiam di dolores velendia idis autem dolor aut aceratur alicitis es et accullenest, tem volo corionse net experum quaspiti quas non perro endi dipsant, que enis mi.
Estiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi doluptur sernat harum di quaes derume min nest lam volupta sperum nimet ut lam re lab iumetur soluptate liberae volumet dus et rae maximil moluptatiam entes que sinveriaspic tem ides cumquate non non consent di ne nos aut volorep erovit arum voluptatem voluptis num ut vid qui beratemodia eumetur rehendu.
Cimende bitati quo enis magnimp oreicilliae voloriati omniam liquam enet enectorum quas dernam est, ut qui cusaper ehentota velesto te sumquis voles exerumquiam ut optaeca tatur, senditatur asse aut ligni atempe raererum es quuntur sume et, ni comnia namus, qui omnit aut quam harunti te conessiti offi c tem fuga. Moluptus doluptatem rectotat. Ignis aut quis ute comnis dolupta eperiorum quat.
SubheadingsRate volessecta et, seque sed ut eatur, cusdae estis net lab ipsam et et opta comnimusant. Ipsame cor soluptas es ipid ut eum lacersp eribusam, sit faccull uptatio nsequidem in non niendae nis dolliqui amus explabo recustium es quos qui autem adiae sum alignit eatus. Dolores andit, nem harumqui cuptinctae. Ant et dollamus, qui quis maio. Itatus.
Rum rehenim rest, is es sed quia qui utae molupta tquam, omnihil maxim verum hicium lis eossit, voluptati reicium am re molupta tusciis cipsunt id quam vent moluptatem quat dolupta sitatem ex estinie ndamusame ne cusam aut ea consendae volende rferibus susdae num facerovit acius ipsunto tatectur solorpo stistrum aditatem alibus aut voluptature eium rerferestore rem quost, comnimos core sitatiam di dolores velendia idis autem dolor aut aceratur alicitis es et accullenest, tem volo corionse net experum quaspiti quas non perro endi dipsant, que enis mi.
SubheadingsEstiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi doluptur sernat harum di quaes derume min nest lam volupta sperum nimet ut lam re lab iumetur soluptate liberae volumet dus et rae maximil moluptatiam entes que sinveriaspic tem ides cumquate non non consent di ne nos aut volorep erovit arum voluptatem voluptis num ut vid qui beratemodia eumetur rehendu.
Estiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi
Estiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi
00.0%
Your guide to our full range of mortgage products 0
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet:Interest only mortgagesSuitable for clients looking for lower monthly repayments.
High net worth mortgages Suitable for clients looking to buy at the top end of the property market.
Contractor mortgagesSuitable for clients who don’t draw their income from a monthly salary.
Self-employed/Company Director mortgagesSuitable for business owners whose monthly salary is not a true indicator of their real earnings.
Second home mortgagesSuitable for clients who are looking to take ownership of a second property.
Wesapello reperci te nullo quaercit offi cil im il iliquas nossitat labo. Nem ad eum aboriae. Fic to odis res ipsant accus, quo maximpelit imentio. Dolupta siminveri optat et quatur amet la quatasi qui volor aut untiis ditatibero dolupti aessimi, venienit percienisit.Etur sinisquia vendamus sum nonsequia incilla borehendi cus ipsantio. Hent aliquae net voloribus.
Product Information
Type Product code Initial rate Term rate Product fee Early repayment charge*
Two year fi xed rate† RES13/37 4.19% 6.08% 0.5% of loan amount 3% of the amount repaid during the term of the deal. Thereafter none.
Two year fi xed rate†† RES13/102 4.69% 6.08% 0.5% of loan amount 3% of the amount repaid during the term of the deal. Thereafter none.
Two year discounted rate† RES13/110 4.09% 6.08% 0.5% of loan amount 3% of the amount repaid during the term of the deal. Thereafter none.
Two year discounted rate†† RES13/107 4.59% 6.08% 0.5% of loan amount None.
Obitae rectecte derit ipsum aut laces ea aute
Obitae rectecte derit ipsum aut laces ea aute
Obitae rectecte derit ipsum aut laces ea aute
Obitae rectecte derit ipsum aut laces ea aute
Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 15 >Contents
My role: Branding development, guidelines design, ad design, roll-out
Imogen & Al’s Wedding | Website & Stationery Design
My role: Full branding & website design, stationery design, artwork
Kent Reliance | Ease the Pressure Campaign
For use by professional intermediaries only
THIS ADVERT IS FOR PROFESSIONAL INTERMEDIARIES ONLY AND SHOULD NOT BE SHOWN TO POTENTIAL CLIENTS. krbs, krbs.com, Kent Reliance Banking Services and Kent Reliance are trading names of OneSavings Bank plc. Registered in England and Wales (company number 7312896). Registered offi ce: Reliance House, Sun Pier, Chatham, Kent, ME4 4ET. OneSavings Bank plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (registered number 530504).
We’re helping to ease itWe know that the furious growth in demand for mortgages has been putting strain on your business. Then there’s the stress of some providers’ infl exible lending criteria and lack of support that can make cases hard to place. But help is at hand. At Kent Reliance we offer:
• A range of standard and bespoke solutions• Expert help at the end of the phone• Quick access to specialists• Solutions for cases with no obvious home
For videos, helpful application checklists and more about how we’re helping ease the pressure visit krfi .co.uk/easethepressure
Is your business feeling the pressure?
Remember, all applications for Kent Reliance products must be submitted via SBSLS
My role: Campaign landing page design, ad design
Charter Savings Bank | Branding & Comms
Charter Savings Bank
Brand Guidelines 2014
Photography treatment
To help Charter Savings Bank to stand out, treatment can be added to our imagery by overlaying the vector grahics described on page 11 of these guidelines.
This treatment is added to achieve one of two goals:
• To create a more dynamic feel
• To hold copy
The top three images to the right show how the graphic is added to enhance the dynamic qualities of the photography. Use one of the graphics available to complement the colours within the image and apply a combination of multiply and transparency e� ects to create a subtle result.
The middle three images to the right show how the graphic can be added to hold copy. In this case, a darker e� ect should be created. The image should always remain visible through the graphic.
The graphic should always be positioned in an interesting way. It can be rotated and re-scaled as required but should not be centred or fully cover the image.
Note: This technique should be used in replace of, not in conjunction with, a solid CSB graphic.
3 About us
Our people
We’re proud to offer you a genuinely new and modern approach to saving. But that doesn’t mean we’re short on experience.
We’re part of Charter Court Financial Services, a specialist financial services business which has been operating successfully since 2008. We have a wealth of experience, with our executive team alone providing a combined total of over 100 years of retail banking experience.
Our bank is further strengthened by the guidance of a panel of experienced industry professionals. Independent of the Executive Team, they provide crucial insight, objective criticism and independent judgement on all important matters.
Details of our key people and the strengths they bring are on the following page.
About us 4
As Chief Executive Officer, Ian leads the senior team and is responsible for delivering our strategy, ensuring risk management is a core focus, and setting the values and standards to which employees work. He has over 20 years experience in financial services, focusing mainly on strategy, financial analysis and risk management. He worked as a management consultant with Ernst & Young’s Financial Services Practice in both Europe and Asia Pacific regions.
Phil has forty years experience in retail banking services, including 37 years at HBOS, one of the UK’s largest mortgage lenders, and has worked closely with the Financial Conduct Authority, HM Treasury, and the Department for Communities and Local Government. He is a specialist advisor to the Housing Finance Select Committee and holds a non-executive directorship with Leeds Building Society.
Sebastien has executive responsibility for all aspects of finance, including production of management and statutory accounts, external audits, financial planning and analysis, corporate finance, treasury operations, capital markets activities, and asset/liability management. He previously held senior roles at Merrill Lynch, GMAC-RFC and Morgan Stanley.
Phil Jenks Chairman
Ian Lonergan Chief Executive Officer
Sebastien Maloney Chief Financial Officer
Ian previously held Directorships at Tesco Bank, GE Money UK, Abbey Business Banking, RBS and NatWest Retail Banking Divisions. As well as being a vice president of the Chartered Banker Institute and sitting on the Council and Executive Committees.
Ian Wilson Credit Risk Officer
Ian held the position of Chief Executive Officer for Leeds Building Society for sixteen years. As a non-executive, he brings a wealth of experience to the Bank and is the Chairman for the Remuneration and Nominations Committee, with specific responsibility for the Savings proposition. Ian has considerable experience in other non-executive roles, including Vice President of Leeds, York and North Yorkshire Chamber of Commerce.
Ian Ward Vice-Chairman
Tim combines significant experience in UK-based regulated retail deposit taking businesses with a sound knowledge of the regulatory environment and is particularly skilled and experienced in risk management. He was a partner at Pricewaterhouse Coopers LLP and has held senior positions at other retail banking institutions.
Tim Brooke Non-Executive Director
With over 18 years of UK and international experience in the retail banking industry, including senior positions at First Direct, HSBC, OneSavings Bank and Shawbrook Bank, Paul has a very wide range of savings expertise. He brings extensive specialist knowledge of the savings market and is responsible for all aspects of Charter Savings Bank’s savings strategy, products, propositions, sales, distribution and operations.
Paul Whitlock Director of Savings
Welcome to Charter Savings Banka true savings partner built around you
Charter Savings Bank Brand Guidelines 13
Applying brand elements Press advertising and postersThese examples show how all the CSB brand elements come together. Since they are all customer-facing only our primary colours should be used.
00.0%Nam verchic to dipides tentis nobit, volum doloresserit maximi, ipsam abo.
Landae voluptatur? Erum ipsunt dolende nonseni minitataqui dolorec turent. Liquame magni dolupta temporu menditem exerit as dscillo optis eari volupta spedign itaqui tem non ea eate in pores inimagn itatenimus.
www.chartersavingsbank.co.uk
Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broad-lands, Wolverhampton WV10 6TD.
Nam verchic to dipides tentis nobit, volum doloresserit maximi, ipsam abo.
Landae voluptatur? Erum ipsunt dolende nonseni minitataqui dolorec turent. Liquame magni dolupta temporu menditem exerit as dscillo optis eari volupta spedign itaqui tem non ea eate in pores inimagn itatenimus.
www.chartersavingsbank.co.uk
Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broad-lands, Wolverhampton WV10 6TD.
www.chartersavingsbank.co.uk
Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broad-lands, Wolverhampton WV10 6TD.
00.0%Nam verchic to dipides tentis nobit, volum doloresserit maximi, ipsam abo.
Landae voluptatur? Erum ipsunt dolende nonseni minitataqui dolorec turent. Liquame magni dolupta temporu menditem exerit as dscillo optis eari volupta spedign itaqui tem non ea eate in pores inimagn itatenimus.
00.0%Nam verchic to dipides tentis nobit, volum doloresserit maximi, ipsam abo.
Landae voluptatur? Erum ipsunt dolende nonseni minitataqui dolorec turent.Liquame magni dolupta temporu menditem exerit as dscillo optis eari volupta spedign itaqui tem non ea eate in pores inimagn itatenimus.
www.chartersavingsbank.co.uk
Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broad-lands, Wolverhampton WV10 6TD.
Solid graphic device with imagery. Solid graphic device with imagery. Imagery with graphic overlay to hold copy.
Solid graphic device only. The CSB Grey can be used for mono printing.
Use Sentence case in all headers,headlines and titles. Product names and proper nouns are the only exceptions.
Charter Savings Bank Brand Guidelines 16
Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broadlands, Wolverhampton WV10 6TD.
2.5% AER/Gross
Whatever you’re saving for, we’ll do you proud.
Call us on 0800 123 456 or visitwww.chartersavingsbank.co.uk
For friendly service, a simple, easy to use online experience, UK call centre and a great fi xed savings rate, choose Charter Savings Bank.
Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broadlands, Wolverhampton WV10 6TD.
Come home to a better way of saving
2.5% AER/Gross
If you’re looking to do some home improvements, you need a bank that helps build your savings.
Call us on 0800 123 456 or visitwww.chartersavingsbank.co.uk
My role: Branding development, guidelines design, ad design, welcome pack design
Teamspirit | Values Posters
My role: Full design, Illustration, artwork
Chase de Vere | Re-brand
My role: Brochure design, roll-out, artwork
Permira | Pitch Route 1
THE HEALTHIEST WAY TO TAKE YOUR BUSINESS FROM GOOD TO GREAT?
GET CONNECTED
HEALTHCARE
We are not just Europe’s largest private equity fi rm who has helped more than 200 international companies go from good to great. What sets us apart from others is how we’ve done it. Our highly collaborative approach means we offer full, long-term management support and connect businesses with the kind of sector insight and expertise to improve. Connect with us now and see what we can do for you.
To fi nd out more, visitpermira.com
PERMIRA
CONSUMER
THE CLEVER WAY TO FIND THE INGREDIENTS TO TAKE YOUR RETAIL BUSINESS FURTHER?
GET CONNECTED
We are not just Europe’s largest private equity fi rm who has helped more than 200 international companies go from good to great. What sets us apart from others is how we’ve done it. Our highly collaborative approach means we offer full, long-term management support and connect businesses with the kind of sector insight and expertise to improve. Connect with us now and see what we can do for you.
To fi nd out more, visitpermira.com
PERMIRA
CONNECT AND GROW WITH PERMIRA PRIVATE EQUITYWe are not just Europe’s largest private equity fi rm who has
helped more than 200 international companies expand
around the globe. What sets us apart from others is how
we’ve done it. Our highly collaborative approach means we
connect people with funding, and also with the strategies and
thinking that helped grow others. Start connecting now and
see what we can do for you.
Accessibility Disclosure and Disclaimer Twitter Disclosure
START CONNECTING
PERMIRAContacts | Search | Language | Investor Centre | Cookies and Privacy Policy
For our Global Site For investors For investments For our five sectors
PRIVATE EQUITY
Home | About | Sectors | People | News | Offices
PERMIRA
My role: Concepting, full web & print design
Permira | Branding
My role: Logo design, Branding and collateral design, guidelines design
DEBT MANAGERS CONSUMER FINANCIAL SERVICES
INDUSTRIALSHEALTHCARE TECHNOLOGY
WHO WE ARE | OUR HISTORY
ABOUT PERMIRA OUR HISTORY BUILDING BLOCKS OF PERMIRA HOW PERMIRA WORKS OUR BRAND TRUTH
PAGE | 7
OUR HISTORY
Since 1985, we have advised private equity funds
with total committed capital of approximately €25
billion. Our funds have made over 200 private equity
investments and returned over €23 billion to investors.
We now have 14 offi ces across Europe, the US and
Asia, so are ideally placed to support the global
ambitions of the businesses owned by our funds as
they look to enter or grow within new markets.
We were one of the fi rst European fi rms to establish a
presence in the US, opening a New York offi ce in 2002,
before expanding across Asia.
Today, our international network of more than 120
specialists provides us with a global view while our
local network ensures personal contacts and a deep
understanding of national and regional variations.
Led by co-managers Kurt Björklund and Tom Lister,
Permira is at an exciting time in our history, using our
unique collaborative approach to truly stand out in the
market place today.
Read more at www.permira.com/ourhistory
SIX ADJECTIVES THAT DESCRIBE US WRITING WITH THESE IN MIND COPY GUIDENCE STYLISTIC RULES TECHNICAL WORDING
HOW WE SPEAK PAGE | 11
HOW WE SPEAKSECTION 2
LOGO COLOURS TYPOGRAPHY GROWTH ACCENT IMAGERY LAYOUT TEMPLATES STATIONERY VIDEO WEBSITE
PAGE | 37
USAGE: WIDE GROWTH ACCENT
The Wide Growth Accent can be used to hold imagery. This can be
downloaded from xxxxxx.com and should not be re-created in any
way.
The image used should be spread across all three elements of
the Wider Growth Accent and follow Primary Imagery guidelines
highlighted on page X.
This technique should be used sparingly as a main focal point, for
example on brochure covers and section headers only. It must always
be centered on the page.
HOW WE LOOK | GROWTH ACCENT | USAGE
LOGO COLOURS TYPOGRAPHY GROWTH ACCENT IMAGERY LAYOUT TEMPLATES STATIONERY VIDEO WEBSITE
PAGE | 36
USAGE:GROWTH ACCENT
The Growth Accent can be used as a symbol to communicate our bold and
creative approach. It should be used sparingly for up-front, hi-end materials
such as collateral folders or client-facing sales packs to maintain a clean,
crisp look and feel.
The Growth Accent should always be given plenty of space. It should adopt
a Sector Specifi c colour depending on the communication or for generic
materials, use Permira Vibrant Orange.
The Growth Accent can also be used as a visual highlighter within
communications. Again, it should be used sparingly.
A PLACE OF WORKA TOWN
HOW WE LOOK | GROWTH ACCENT | USAGE
Personal | Minimal Film Posters
My role: Full design, illustration, artwork
R E V E N G E O F T H E S I T H
S T A R W A R S E P I S O D E I I I
Personal | Minimal Film Posters
My role: Full design, illustration, artwork
One Savings Bank | Web design
My role: Branding development, guidelines design
PA U L H U N T
P H U N T D E S I G N @ G M A I L . C O M B E H A N C E . C O M / P H U N T D E S I G N # P H U N T D E S I G N