paulhunt_portfolio

18
Hello, , l u a P s i e m a n y M I’m a Creative. This book contains a sample of my recent work. Some produced for my current employer, some freelance and some just for the love of Creating. Hope you enjoy. PAUL HUNT PORTFOLIO

Upload: paul-hunt

Post on 22-Jan-2018

65 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: PaulHunt_Portfolio

Hello,

,luaP si eman yM I’m a Creative.

This book contains a sample of my recent work. Some produced

for my current employer, some freelance and

some just for the love of Creating.

Hope you enjoy.

PA U L H U N T P O R T F O L I O

Page 2: PaulHunt_Portfolio

CMC Markets | Global advertising 2013

My role: Design, roll-out, artwork

Page 3: PaulHunt_Portfolio

Find out more

Lorem ipsum dolor sit amet

Lorem ipsum dolor sit amet

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum tatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem.

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investi demonstra verunt

About us

Lorem ipsum dolor sit amet non habent

claritatem insitam; est usus legentis in

investigationes demonstra verunt lectores.

Our businesses

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem.

Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas

est etiam processus dynamicus, qui sequitur mutationem. Typi non habent claritatem

insitam; est usus legentis in iis qui facit eorum claritatem.

Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas

est etiam processus dynamicus, qui sequitur mutationem. Typi non habent claritatem

insitam; est usus legentis in iis qui facit eorum claritatem.

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem.

Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.

News & updates

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum

claritatem investigationes demonstraverunt lectores.

Legere me lius quod ii legunt saepius. Typi non habent claritatem insitam; est usus

legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere

me lius quod ii legunt saepius.

22nd February 2013

About us

Who we are

What we do

Leadership

Corpotate structure

Case studies

Our businesses

Advisory Services

Asset Management

Libertas LLP

Liability Solutions

News and updates

Contact us

Careers

Client login

Sitemap

Privacy

Disclaimer

Our businesses NewsAbout us Contact us Client login

24%

21%

55%

Blackheath | Logo & Branding

HIGH NET WORTH

My role: Logo design & branding design

Page 4: PaulHunt_Portfolio

EVEN MORE freedom and certainty for your clients

8 years Shortest capital term in the unit-linked guarantee market.*

Get even more with MetLifeCall 0845 370 6040 or visit www.metlife.co.uk/more

Expert support for you Over 50 representatives on the road, thought leadership initiatives, and educational client material.

* Defaqto: A Guide to Unit-Linked Guaranteed Products, December 2013MetLife Europe Limited (trading as MetLife) is authorised by the Central Bank of Ireland and is subject to limited regulation by the Financial Conduct Authority. Details about the extent of our regulation by the Financial Conduct Authority are available from us on request. Registered address: 20 on Hatch, Lower Hatch Street, Dublin 2, Ireland. Registration number 415123. UK branch address: One Canada Square, Canary Wharf, London E14 5AA. Branch registration number BR008866. www.metlife.co.uk ©2014 PNTS 1563.1.JAN2014

Drawn by LoBianco Studios 102201

4.25% A guaranteed future income at a market leading deferral rate of 4.25%.

MetLife | MORE campaign

My role: On & offline Ad design, image retouch & comping, artwork

Page 5: PaulHunt_Portfolio

Ecclesiastical – Eden Tree | Re-brand

My role: Logo design, branding design, print design

edentreeinvestment management

Page 6: PaulHunt_Portfolio

CMC Markets | Global Advertising 2014

Trading using leverage can result

in losses that exceed your deposits.

Spread betting | CFDs | FX

25years

When it comes to trading, you need a platform as unique as you areOur fully customisable platform was built to help enhance the way

you trade. That means giving you the assurance of 100% automated

execution, the simplicity of 1-Click Trading and timely trading ideas

from our range of advanced tools.

Built by traders, for tradersSwitch today at cmcmarkets.co.uk

Apple, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc.

Trading using leverage can result

in losses that exceed your deposits.

Spread betting | CFDs | FX

25years

Maximise your opportunity with our wide rangeof productsOn our award-winning* platform, you can choose to trade from over

5,700 products across shares, indices, commodities, treasuries and

currencies. So when the markets are moving, you can access a range

of products whenever it suits you.

Built by traders, for tradersSwitch today at cmcmarkets.co.uk

*Awarded Best Online Trading Platform by the 2013 Shares awards. Apple, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc.

My role: Concept development, art direction, photoshoot direction, ad design, image retouching, artwork

Page 7: PaulHunt_Portfolio

2013

Kent Reliance | Brand Guidelines

Welcome The following pages have been created to help designers, creative artworkers, marketers and print and production professionals create, memorable brand communications for the OneSavings Bank brand.

By following these guidelines, we can maintain consistency across all communications, whether on or offl ine, internal or external.

Kent Reliance for Intermediaries logo 2

Logo clear space and sizes 3

Logo don’ts 4

Colour palette 5

Typefaces 6

Imagery 7

Imagery don’ts 8

Grids: literature covers and advertising 9

Grids: literature internal pages 10

Literature covers 11

Literature back covers 12

Literature internal page layout 13

Press advertising 14

Online banners 15

Stationery 16

Letterhead 17

PowerPoint 18

Email signatures 19

Contacts 20

Contents

Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 1 >Contents

Kent Reliance for Intermediaries logo

Our logo is the most important asset of our brand. Care should always be taken to ensure that it is presented consistently and correctly on all communications.

Primary logoThe full colour Kent Reliance for Intermediaries logo using the two primary colours should be used wherever possible. The logo can also be placed in very light areas of an image as long as legibility is ensured. The logo should appear on all front covers and single sided communications.

Reversed out logoThe reversed out logo can be used on any of our primary or secondary colours or imagery– as long as legibility is ensured.

Black logoThe black logo should only be used on monochrome applications where the full colour logo cannot be reproduced, for example on faxes, black and white press advertisements or on a light coloured solid background.

Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 2 >Contents

Colour palettes

In order to maintain consistency across all of our communications please ensure you match our colours to the references shown. Tints of these colours can also be used.

For print applications all colours should be reproduced as the Pantone colour or CMYK references specifi ed in this section. For screen, the RGB or hexadecimal colours should be used.

Primary colour paletteOur key brand colours are the Dark Purple and the lesser Light Purple. These colours should always feature in all top level full colour communications.

Secondary colour paletteThe secondary colours help support our core brand colours. They can be used for charts and lower level communications.

Do not use print-outs of these guidelines or the on-screen colours for colour reproduction accuracy.

Steel BluePantone 7699C 77M 55Y 35K 12

R 73G 100B 127

Hex#49647F

Light BluePantone 549C 52M 21Y 21K 0

R 136G 175B 192

Hex#88AFC0

Pale GreenPantone 557C 40M 0Y 40K 15

R 150G 189B 157

Hex#96BD9D

CerisePantone 7434C 26M 89Y 37K 6

R 183G 55B 100

Hex#B73764

CharcoalPantone 447C 0M 0Y 0K 85

R 74G 74B 74

Hex#4A4A4A

GreyPantone Cool Grey 7C 0M 0Y 5K 45

R 168G 167B 162

Hex#A8A7A2

MistPantone Cool Grey 7 10%C 0M 0Y 0K 10

R 237G 237B 237

Hex#EDEDED

Dark PurplePantone 518C 70M 100Y 55K 25

R 90G 33B 73

Hex#5A2149

Light PurplePantone 5145C 30M 44Y 13K 0

R 180G 148B 178

Hex#B494B2

Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 7 >Contents

Grids: literature covers and advertising

Our grid is used to help position content and create consistent layouts. Additional guides can be added for specifi c requirements, but always ensure there is consistency.

The grid allows for various layouts whether it is one, two or three columns.

Setting up the grid1. Based on the dimensions of the

communication, select the appropriate logo size.

2. The margins are based on twice the height of the ‘K’ in the logo.

3. Divide into six columns with gutters 1/10th the width of the logo.

4. Then build six equally spaced horizontal guides with no gutters set within the margins. These are used to help create consistent hanglines for copy, imagery or solid colour areas.

5. The logo is always positioned in the bottom right.

In some applications there may be a type-safe area, in these cases whichever margin is the greater (type-safe area or the double K height) should be used and the rest of the grid calculated in relation to that.

Quick referenceDocment size Logo width Margin GutterA3 80mm 18.14 mm 8mm

A4 60mm 13.604 mm 6mm

A5/A6/DL 40mm 9.07mm 4mm

X

1/10th X 1/10th X

Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 11 >Contents

Literature covers

The majority of Kent Reliance for Intermediaries literature is produced landscape for on-screen viewing and in black and white for economical customer printing.

These top level literature examples show how, by using our grid and core brand elements,a variety of layouts and designs can be created, while still maintaining consistency.

Obitae rectecte derit ipsum aut laces ea autem aut ipsom doler.

For use by professional intemediaries only

Met eument exerias sunt qui aborepr ore dolore omni ullupit.

For use by professional intemediaries only

Met eument exerias sunt qui aborepr ore dolore omni ullupit.

For use by professional intemediaries only

Your guide to our full range of mortgage products

For use by professional intermediaries only

Your guide to our full range of mortgage products

For use by professional intermediaries only

For use by professional intemediaries only

Obitae rectecte derit ipsum aut laces ea aute Aximin nist quia pero quam

Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 13 >Contents

Literature internal page layouts

These example pages show how the internal pages grid can be used to create clean and consistent layouts. The smaller thumbnail layouts show how fl exibily the grid can beused to suit your content.

00 Running header

Obitae rectecte derit ipsum aut laces ea aute

HeadingsRum rehenim rest, is es sed quia qui utae molupta tquam, omnihil maxim verum hicium lis eossit, voluptati reicium am re molupta tusciis cipsunt id quam vent moluptatem quat dolupta sitatem ex estinie ndamusame ne cusam aut ea consendae volende rferibus susdae num facerovit acius ipsunto tatectur solorpo stistrum aditatem alibus aut voluptature eium rerferestore rem quost, comnimos core sitatiam di dolores velendia idis autem dolor aut aceratur alicitis es et accullenest, tem volo corionse net experum quaspiti quas non perro endi dipsant, que enis mi.

Estiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi doluptur sernat harum di quaes derume min nest lam volupta sperum nimet ut lam re lab iumetur soluptate liberae volumet dus et rae maximil moluptatiam entes que sinveriaspic tem ides cumquate non non consent di ne nos aut volorep erovit arum voluptatem voluptis num ut vid qui beratemodia eumetur rehendu.

Rum rehenim rest, is es sed quia qui utae molupta tquam, omnihil maxim verum hicium lis eossit, voluptati id reicium am re molupta tusciis cipsunt quam vent moluptatem quat dolupta sitatem ex estinie ndamusame.

HeadingsCimende bitati quo enis magnimp oreicilliae voloriati omniam liquam enet enectorum quas dernam est, ut qui cusaper ehentota velesto te sumquis voles exerumquiam ut optaeca tatur, senditatur asse aut ligni atempe raererum es quuntur sume et, ni comnia namus, qui omnit aut quam harunti te conessiti offi c tem fuga. Moluptus doluptatem rectotat. Ignis aut quis ute comnis dolupta eperiorum quat.

SubheadingsRate volessecta et, seque sed ut eatur, cusdae estis net lab ipsam et et opta comnimusant. Ipsame cor soluptas es ipid ut eum lacersp eribusam, sit faccull uptatio nsequidem in non niendae nis dolliqui amus explabo recustium es quos qui autem adiae sum alignit eatus. Dolores andit, nem harumqui cuptinctae. Ant et dollamus, qui quis maio. Itatus.

Cimende bitati quo enis magnimp oreicilliae voloriati omniam liquam enet enectorum quas dernam est, ut qui cusaper ehentota velesto te sumquis voles exerumquiam ut optaeca tatur, senditatur asse aut ligni atempe raererum es quuntur sume et, ni comnia namus, qui omnit aut quam harunti te conessiti offi c tem fuga. Moluptus doluptatem rectotat. Ignis aut quis ute comnis dolupta eperiorum quat.

SubheadingsRate volessecta et, seque sed ut eatur, cusdae estis net lab ipsam et et opta comnimusant. Ipsame cor soluptas es ipid ut eum lacersp eribusam, sit faccull uptatio nsequidem in non niendae nis dolliqui amus explabo recustium es quos qui autem adiae sum alignit eatus. Dolores andit, nem harumqui cuptinctae. Ant et dollamus, qui quis maio. Itatus.

00Running header

HeadingsRum rehenim rest, is es sed quia qui utae molupta tquam, omnihil maxim verum hicium lis eossit, voluptati reicium am re molupta tusciis cipsunt id quam vent moluptatem quat dolupta sitatem ex estinie ndamusame ne cusam aut ea consendae volende rferibus susdae num facerovit acius ipsunto tatectur solorpo stistrum aditatem alibus aut voluptature eium rerferestore rem quost, comnimos core sitatiam di dolores velendia idis autem dolor aut aceratur alicitis es et accullenest, tem volo corionse net experum quaspiti quas non perro endi dipsant, que enis mi.

Estiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi doluptur sernat harum di quaes derume min nest lam volupta sperum nimet ut lam re lab iumetur soluptate liberae volumet dus et rae maximil moluptatiam entes que sinveriaspic tem ides cumquate non non consent di ne nos aut volorep erovit arum voluptatem voluptis num ut vid qui beratemodia eumetur rehendu.

Cimende bitati quo enis magnimp oreicilliae voloriati omniam liquam enet enectorum quas dernam est, ut qui cusaper ehentota velesto te sumquis voles exerumquiam ut optaeca tatur, senditatur asse aut ligni atempe raererum es quuntur sume et, ni comnia namus, qui omnit aut quam harunti te conessiti offi c tem fuga. Moluptus doluptatem rectotat. Ignis aut quis ute comnis dolupta eperiorum quat.

SubheadingsRate volessecta et, seque sed ut eatur, cusdae estis net lab ipsam et et opta comnimusant. Ipsame cor soluptas es ipid ut eum lacersp eribusam, sit faccull uptatio nsequidem in non niendae nis dolliqui amus explabo recustium es quos qui autem adiae sum alignit eatus. Dolores andit, nem harumqui cuptinctae. Ant et dollamus, qui quis maio. Itatus.

Rum rehenim rest, is es sed quia qui utae molupta tquam, omnihil maxim verum hicium lis eossit, voluptati reicium am re molupta tusciis cipsunt id quam vent moluptatem quat dolupta sitatem ex estinie ndamusame ne cusam aut ea consendae volende rferibus susdae num facerovit acius ipsunto tatectur solorpo stistrum aditatem alibus aut voluptature eium rerferestore rem quost, comnimos core sitatiam di dolores velendia idis autem dolor aut aceratur alicitis es et accullenest, tem volo corionse net experum quaspiti quas non perro endi dipsant, que enis mi.

SubheadingsEstiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi doluptur sernat harum di quaes derume min nest lam volupta sperum nimet ut lam re lab iumetur soluptate liberae volumet dus et rae maximil moluptatiam entes que sinveriaspic tem ides cumquate non non consent di ne nos aut volorep erovit arum voluptatem voluptis num ut vid qui beratemodia eumetur rehendu.

Estiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi

Estiamus ex everis ma asit eum dollupta nimilique voloribus verum adi dolorem quidi ilitempor alicilles nis alit omnitint venimaxim quiate excerum autemquia iliquate autem qui sus nobit elis et quos et et aborporiae que vendam assum im illecus, volupidi

00.0%

Your guide to our full range of mortgage products 0

Lorem ipsum dolor sit amet

Lorem ipsum dolor sit amet:Interest only mortgagesSuitable for clients looking for lower monthly repayments.

High net worth mortgages Suitable for clients looking to buy at the top end of the property market.

Contractor mortgagesSuitable for clients who don’t draw their income from a monthly salary.

Self-employed/Company Director mortgagesSuitable for business owners whose monthly salary is not a true indicator of their real earnings.

Second home mortgagesSuitable for clients who are looking to take ownership of a second property.

Wesapello reperci te nullo quaercit offi cil im il iliquas nossitat labo. Nem ad eum aboriae. Fic to odis res ipsant accus, quo maximpelit imentio. Dolupta siminveri optat et quatur amet la quatasi qui volor aut untiis ditatibero dolupti aessimi, venienit percienisit.Etur sinisquia vendamus sum nonsequia incilla borehendi cus ipsantio. Hent aliquae net voloribus.

Product Information

Type Product code Initial rate Term rate Product fee Early repayment charge*

Two year fi xed rate† RES13/37 4.19% 6.08% 0.5% of loan amount 3% of the amount repaid during the term of the deal. Thereafter none.

Two year fi xed rate†† RES13/102 4.69% 6.08% 0.5% of loan amount 3% of the amount repaid during the term of the deal. Thereafter none.

Two year discounted rate† RES13/110 4.09% 6.08% 0.5% of loan amount 3% of the amount repaid during the term of the deal. Thereafter none.

Two year discounted rate†† RES13/107 4.59% 6.08% 0.5% of loan amount None.

Obitae rectecte derit ipsum aut laces ea aute

Obitae rectecte derit ipsum aut laces ea aute

Obitae rectecte derit ipsum aut laces ea aute

Obitae rectecte derit ipsum aut laces ea aute

Kent Reliance for Intermediaries Identity Guidelines Logo Colours Typefaces Imagery Design Contacts < 15 >Contents

My role: Branding development, guidelines design, ad design, roll-out

Page 8: PaulHunt_Portfolio

Imogen & Al’s Wedding | Website & Stationery Design

My role: Full branding & website design, stationery design, artwork

Page 9: PaulHunt_Portfolio

Kent Reliance | Ease the Pressure Campaign

For use by professional intermediaries only

THIS ADVERT IS FOR PROFESSIONAL INTERMEDIARIES ONLY AND SHOULD NOT BE SHOWN TO POTENTIAL CLIENTS. krbs, krbs.com, Kent Reliance Banking Services and Kent Reliance are trading names of OneSavings Bank plc. Registered in England and Wales (company number 7312896). Registered offi ce: Reliance House, Sun Pier, Chatham, Kent, ME4 4ET. OneSavings Bank plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (registered number 530504).

We’re helping to ease itWe know that the furious growth in demand for mortgages has been putting strain on your business. Then there’s the stress of some providers’ infl exible lending criteria and lack of support that can make cases hard to place. But help is at hand. At Kent Reliance we offer:

• A range of standard and bespoke solutions• Expert help at the end of the phone• Quick access to specialists• Solutions for cases with no obvious home

For videos, helpful application checklists and more about how we’re helping ease the pressure visit krfi .co.uk/easethepressure

Is your business feeling the pressure?

Remember, all applications for Kent Reliance products must be submitted via SBSLS

My role: Campaign landing page design, ad design

Page 10: PaulHunt_Portfolio

Charter Savings Bank | Branding & Comms

Charter Savings Bank

Brand Guidelines 2014

Photography treatment

To help Charter Savings Bank to stand out, treatment can be added to our imagery by overlaying the vector grahics described on page 11 of these guidelines.

This treatment is added to achieve one of two goals:

• To create a more dynamic feel

• To hold copy

The top three images to the right show how the graphic is added to enhance the dynamic qualities of the photography. Use one of the graphics available to complement the colours within the image and apply a combination of multiply and transparency e� ects to create a subtle result.

The middle three images to the right show how the graphic can be added to hold copy. In this case, a darker e� ect should be created. The image should always remain visible through the graphic.

The graphic should always be positioned in an interesting way. It can be rotated and re-scaled as required but should not be centred or fully cover the image.

Note: This technique should be used in replace of, not in conjunction with, a solid CSB graphic.

3 About us

Our people

We’re proud to offer you a genuinely new and modern approach to saving. But that doesn’t mean we’re short on experience.

We’re part of Charter Court Financial Services, a specialist financial services business which has been operating successfully since 2008. We have a wealth of experience, with our executive team alone providing a combined total of over 100 years of retail banking experience.

Our bank is further strengthened by the guidance of a panel of experienced industry professionals. Independent of the Executive Team, they provide crucial insight, objective criticism and independent judgement on all important matters.

Details of our key people and the strengths they bring are on the following page.

About us 4

As Chief Executive Officer, Ian leads the senior team and is responsible for delivering our strategy, ensuring risk management is a core focus, and setting the values and standards to which employees work. He has over 20 years experience in financial services, focusing mainly on strategy, financial analysis and risk management. He worked as a management consultant with Ernst & Young’s Financial Services Practice in both Europe and Asia Pacific regions.

Phil has forty years experience in retail banking services, including 37 years at HBOS, one of the UK’s largest mortgage lenders, and has worked closely with the Financial Conduct Authority, HM Treasury, and the Department for Communities and Local Government. He is a specialist advisor to the Housing Finance Select Committee and holds a non-executive directorship with Leeds Building Society.

Sebastien has executive responsibility for all aspects of finance, including production of management and statutory accounts, external audits, financial planning and analysis, corporate finance, treasury operations, capital markets activities, and asset/liability management. He previously held senior roles at Merrill Lynch, GMAC-RFC and Morgan Stanley.

Phil Jenks Chairman

Ian Lonergan Chief Executive Officer

Sebastien Maloney Chief Financial Officer

Ian previously held Directorships at Tesco Bank, GE Money UK, Abbey Business Banking, RBS and NatWest Retail Banking Divisions. As well as being a vice president of the Chartered Banker Institute and sitting on the Council and Executive Committees.

Ian Wilson Credit Risk Officer

Ian held the position of Chief Executive Officer for Leeds Building Society for sixteen years. As a non-executive, he brings a wealth of experience to the Bank and is the Chairman for the Remuneration and Nominations Committee, with specific responsibility for the Savings proposition. Ian has considerable experience in other non-executive roles, including Vice President of Leeds, York and North Yorkshire Chamber of Commerce.

Ian Ward Vice-Chairman

Tim combines significant experience in UK-based regulated retail deposit taking businesses with a sound knowledge of the regulatory environment and is particularly skilled and experienced in risk management. He was a partner at Pricewaterhouse Coopers LLP and has held senior positions at other retail banking institutions.

Tim Brooke Non-Executive Director

With over 18 years of UK and international experience in the retail banking industry, including senior positions at First Direct, HSBC, OneSavings Bank and Shawbrook Bank, Paul has a very wide range of savings expertise. He brings extensive specialist knowledge of the savings market and is responsible for all aspects of Charter Savings Bank’s savings strategy, products, propositions, sales, distribution and operations.

Paul Whitlock Director of Savings

Welcome to Charter Savings Banka true savings partner built around you

Charter Savings Bank Brand Guidelines 13

Applying brand elements Press advertising and postersThese examples show how all the CSB brand elements come together. Since they are all customer-facing only our primary colours should be used.

00.0%Nam verchic to dipides tentis nobit, volum doloresserit maximi, ipsam abo.

Landae voluptatur? Erum ipsunt dolende nonseni minitataqui dolorec turent. Liquame magni dolupta temporu menditem exerit as dscillo optis eari volupta spedign itaqui tem non ea eate in pores inimagn itatenimus.

www.chartersavingsbank.co.uk

Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broad-lands, Wolverhampton WV10 6TD.

Nam verchic to dipides tentis nobit, volum doloresserit maximi, ipsam abo.

Landae voluptatur? Erum ipsunt dolende nonseni minitataqui dolorec turent. Liquame magni dolupta temporu menditem exerit as dscillo optis eari volupta spedign itaqui tem non ea eate in pores inimagn itatenimus.

www.chartersavingsbank.co.uk

Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broad-lands, Wolverhampton WV10 6TD.

www.chartersavingsbank.co.uk

Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broad-lands, Wolverhampton WV10 6TD.

00.0%Nam verchic to dipides tentis nobit, volum doloresserit maximi, ipsam abo.

Landae voluptatur? Erum ipsunt dolende nonseni minitataqui dolorec turent. Liquame magni dolupta temporu menditem exerit as dscillo optis eari volupta spedign itaqui tem non ea eate in pores inimagn itatenimus.

00.0%Nam verchic to dipides tentis nobit, volum doloresserit maximi, ipsam abo.

Landae voluptatur? Erum ipsunt dolende nonseni minitataqui dolorec turent.Liquame magni dolupta temporu menditem exerit as dscillo optis eari volupta spedign itaqui tem non ea eate in pores inimagn itatenimus.

www.chartersavingsbank.co.uk

Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broad-lands, Wolverhampton WV10 6TD.

Solid graphic device with imagery. Solid graphic device with imagery. Imagery with graphic overlay to hold copy.

Solid graphic device only. The CSB Grey can be used for mono printing.

Use Sentence case in all headers,headlines and titles. Product names and proper nouns are the only exceptions.

Charter Savings Bank Brand Guidelines 16

Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broadlands, Wolverhampton WV10 6TD.

2.5% AER/Gross

Whatever you’re saving for, we’ll do you proud.

Call us on 0800 123 456 or visitwww.chartersavingsbank.co.uk

For friendly service, a simple, easy to use online experience, UK call centre and a great fi xed savings rate, choose Charter Savings Bank.

Charter Savings Bank is a trading name of Charter Court Financial Services Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales with company number 06749498. Registered o� ce: 2 Charter Court, Broadlands, Wolverhampton WV10 6TD.

Come home to a better way of saving

2.5% AER/Gross

If you’re looking to do some home improvements, you need a bank that helps build your savings.

Call us on 0800 123 456 or visitwww.chartersavingsbank.co.uk

My role: Branding development, guidelines design, ad design, welcome pack design

Page 11: PaulHunt_Portfolio

Teamspirit | Values Posters

My role: Full design, Illustration, artwork

Page 12: PaulHunt_Portfolio

Chase de Vere | Re-brand

My role: Brochure design, roll-out, artwork

Page 13: PaulHunt_Portfolio

Permira | Pitch Route 1

THE HEALTHIEST WAY TO TAKE YOUR BUSINESS FROM GOOD TO GREAT?

GET CONNECTED

HEALTHCARE

We are not just Europe’s largest private equity fi rm who has helped more than 200 international companies go from good to great. What sets us apart from others is how we’ve done it. Our highly collaborative approach means we offer full, long-term management support and connect businesses with the kind of sector insight and expertise to improve. Connect with us now and see what we can do for you.

To fi nd out more, visitpermira.com

PERMIRA

CONSUMER

THE CLEVER WAY TO FIND THE INGREDIENTS TO TAKE YOUR RETAIL BUSINESS FURTHER?

GET CONNECTED

We are not just Europe’s largest private equity fi rm who has helped more than 200 international companies go from good to great. What sets us apart from others is how we’ve done it. Our highly collaborative approach means we offer full, long-term management support and connect businesses with the kind of sector insight and expertise to improve. Connect with us now and see what we can do for you.

To fi nd out more, visitpermira.com

PERMIRA

CONNECT AND GROW WITH PERMIRA PRIVATE EQUITYWe are not just Europe’s largest private equity fi rm who has

helped more than 200 international companies expand

around the globe. What sets us apart from others is how

we’ve done it. Our highly collaborative approach means we

connect people with funding, and also with the strategies and

thinking that helped grow others. Start connecting now and

see what we can do for you.

Accessibility Disclosure and Disclaimer Twitter Disclosure

START CONNECTING

PERMIRAContacts | Search | Language | Investor Centre | Cookies and Privacy Policy

For our Global Site For investors For investments For our five sectors

PRIVATE EQUITY

Home | About | Sectors | People | News | Offices

PERMIRA

My role: Concepting, full web & print design

Page 14: PaulHunt_Portfolio

Permira | Branding

My role: Logo design, Branding and collateral design, guidelines design

DEBT MANAGERS CONSUMER FINANCIAL SERVICES

INDUSTRIALSHEALTHCARE TECHNOLOGY

WHO WE ARE | OUR HISTORY

ABOUT PERMIRA OUR HISTORY BUILDING BLOCKS OF PERMIRA HOW PERMIRA WORKS OUR BRAND TRUTH

PAGE | 7

OUR HISTORY

Since 1985, we have advised private equity funds

with total committed capital of approximately €25

billion. Our funds have made over 200 private equity

investments and returned over €23 billion to investors.

We now have 14 offi ces across Europe, the US and

Asia, so are ideally placed to support the global

ambitions of the businesses owned by our funds as

they look to enter or grow within new markets.

We were one of the fi rst European fi rms to establish a

presence in the US, opening a New York offi ce in 2002,

before expanding across Asia.

Today, our international network of more than 120

specialists provides us with a global view while our

local network ensures personal contacts and a deep

understanding of national and regional variations.

Led by co-managers Kurt Björklund and Tom Lister,

Permira is at an exciting time in our history, using our

unique collaborative approach to truly stand out in the

market place today.

Read more at www.permira.com/ourhistory

SIX ADJECTIVES THAT DESCRIBE US WRITING WITH THESE IN MIND COPY GUIDENCE STYLISTIC RULES TECHNICAL WORDING

HOW WE SPEAK PAGE | 11

HOW WE SPEAKSECTION 2

LOGO COLOURS TYPOGRAPHY GROWTH ACCENT IMAGERY LAYOUT TEMPLATES STATIONERY VIDEO WEBSITE

PAGE | 37

USAGE: WIDE GROWTH ACCENT

The Wide Growth Accent can be used to hold imagery. This can be

downloaded from xxxxxx.com and should not be re-created in any

way.

The image used should be spread across all three elements of

the Wider Growth Accent and follow Primary Imagery guidelines

highlighted on page X.

This technique should be used sparingly as a main focal point, for

example on brochure covers and section headers only. It must always

be centered on the page.

HOW WE LOOK | GROWTH ACCENT | USAGE

LOGO COLOURS TYPOGRAPHY GROWTH ACCENT IMAGERY LAYOUT TEMPLATES STATIONERY VIDEO WEBSITE

PAGE | 36

USAGE:GROWTH ACCENT

The Growth Accent can be used as a symbol to communicate our bold and

creative approach. It should be used sparingly for up-front, hi-end materials

such as collateral folders or client-facing sales packs to maintain a clean,

crisp look and feel.

The Growth Accent should always be given plenty of space. It should adopt

a Sector Specifi c colour depending on the communication or for generic

materials, use Permira Vibrant Orange.

The Growth Accent can also be used as a visual highlighter within

communications. Again, it should be used sparingly.

A PLACE OF WORKA TOWN

HOW WE LOOK | GROWTH ACCENT | USAGE

Page 15: PaulHunt_Portfolio

Personal | Minimal Film Posters

My role: Full design, illustration, artwork

R E V E N G E O F T H E S I T H

S T A R W A R S E P I S O D E I I I

Page 16: PaulHunt_Portfolio

Personal | Minimal Film Posters

My role: Full design, illustration, artwork

Page 17: PaulHunt_Portfolio

One Savings Bank | Web design

My role: Branding development, guidelines design

Page 18: PaulHunt_Portfolio

PA U L H U N T

P H U N T D E S I G N @ G M A I L . C O M B E H A N C E . C O M / P H U N T D E S I G N # P H U N T D E S I G N