http://www.allbest.ru/ http://www.allbest.ru/ : 20131. 2. 2.1 PEST - 2.2. 5 2.3 3. 3.1 SWOT-3.2 SNW-3.3 .4. 4.1 4.2 4.3 McKinsey05. 4 6. , . , , . , , . , , , . . , ( , ) . , .1. - , 9 1923 . 25 1932 ( ) . , 119002 , . , . 10. . ( 30), ( 80) . , , . 1989 IATA ( ), , , , , , . 1991 - , 28 1992 , . 51% . 1990- , , , , , .14 2006 SkyTeam, , , , . 2010 . , , , ( 2011 ).2. 2.1 PEST- 2.1PEST- 1 1 (, , ) , , 2 2 3 , 3 4 4- 5 , . 5 6 - 6 ( , , , ..)7 7 8 ()8 9 S1 , 1 2 2 3 3 , 4 4 , 5 5 , 6 6 : , 19 1997 . 60-, 8 1998 . 10- " " ( 29 2008 .), . " " : ; , ; , . , , , - . , . 2013 , . 40%. . 2013 3,5 . 500 . . , , 3 . . 2 . . , , . 5 2001 . 848 " " (2010-2015 )" ( 2015 ) , , - . , . , , , , . .: , , , , . , . , , , . 2008 , , - 2010 . 3 15-17%. - , . . , , , , . , . , . - . , . , . . , , , , . , , , , , , , . , , . . , , . , . . , , , . . , , . , .: , , , , . , , , . , , , . , . , . , . , , . , 2013 . 27340 2012 . 15,6%. , , . , , . , 2012 6,2%, 1,6% , 2011 . , 2008 , , . , . . 2012 2966,263 , 2748,721 , , 217542 . , , 560,4 . , 26,7% . . , , , 50% . . , , . : , , , , , , , . , , . , (). , , , , , .: . . , , , . (WPS). 2012 600 , , , . , , . . , , . , , , , .2.2 5 . (. 2.1), 5 , .. 2.1 . . : , , , . , , . : , , , . , . . - : , , , .. . . , , , , , , . . ( , , ..) : , , . , , , . , . , , . , , .. . , . . , , , , , , , , . ( , , ) , , - . : , , - , .. . , . , . : , , . . , , . : , , , , , . , , , , , , - , . . (). , , , , , .2.3 , , , . , . , , . 140 , : . //// : . 2.2 Adria Airways2bRoyal Jordanian4bAegeaAirlines1aS7 Airlines ()4cAir Arabia3bScandinaviaAirlines System4cAir Astana1aSingapore Airlines2bAir Baltic2bSpanair3bAir Berlin4cSwiss Intarnational Air Lines4cAir China2cTAP Portugal3bAir Europa Lneas Areas, S.A.U.4cThai Airways International3cAir Finland4cTurkish Airlines3bAir France4cTurkmenistaAirlines2bAir Malta3bUzbekistaAirways2bAir Moldova2bVietnam Airlines3bAir Seychelles2bVueling3bAlitalia4cWind Jet3cAmericanAirlines4c1aAtlantic Airlines3c3bAustriaAirlines3b 2aBlue Panorama Airlines2b3aBluebird Airways2b2bBritish Airways4b3bBritish Midland Airways3b3bBrussels Airlines3b4cBulgaria Air3b2bCathay Pacific2b 1aChina EasterAirlines2a-2bAdria Airways2a 2aAegeaAirlines3b-3aAir Arabia3b3cAir Astana3c1aAir Baltic3b3bAir Berlin3c2aAir China3c3bChina SoutherAirlines2a2aCyprus Airways4c2aCzech Airlines1b2aDelta Airlines3b2aEgypt Air4c1aEL AL Israel Airlines3a 1aEmirates2b2aEtihad Airways1b 2aFinnair2b 3bGaruda3b1aGermania Fluggesellschaft4c2aGermanwings3c 3aHainaAirlines Company Limited1a2bHeli Air Monaco2c 1bIberia2b-1aIcelandair1a2aIsrair Airlines3b1bJapaAirlines International4c 2aJAT Airways2b 2aKarthago Airlines1b2aKLM3b 2aKoreaAir2a4cLauda Air3b 3bLOT Polish Airlines3c 2aLUFTHANSA3b2aMalaysia Airlines1b4cMIAT MongoliaAirlines1b2aMontenegro Airlines2b1aNiki2bRoyal Jordanian4bNordStar Airlines1aS7 Airlines ()4cNordwind Airlines3bScandinaviaAirlines System4cNorwegiaAir1aSingapore Airlines2bNouvelair Tunisia2bSpanair3bQatar Airways4cSwiss Intarnational Air Lines4cRed Wings Airlines2cTAP Portugal3bChina SoutherAirlines4cThai Airways International3cCyprus Airways4cTurkish Airlines3bCzech Airlines4cTurkmenistaAirlines2b , 7 : 2.3 , . ,% 1613,33 108,33 2621,67 1915,83 2117,5 75,83 1310,83 , , . , .3451726 http://www.allbest.ru/ http://www.allbest.ru/ 2.2 1, ( ), 3 ( ), , , , 2 ( ), , , . : , . , , . , , . , . , , (, , ..) , . , , . . , , , . , (, , , ), , . , . , , , .3. 3.1 SWOT- 2.4SWOT- . - . . . , , . . , 25%, , 20%. . . . . . , . . , , , . ( , , ..) . , , - . , . . , . , 90%. , . , . , . , , , , , .3.2 SNW - , , ( S7, , ) , , . 2.5SNW- / S N W 1 +2 - :+ + +3 +4 , +4.1 +4.2 +4.3 +4.4 (, ..)+4.5 +5 ( ), :+ + +6 ( ) ( ), :+ + +7 ( ), :+7.1 +7.2 +8 +9 +10 ( )+11 ( ), :+11.1 +11.2 +11.3 +12 +13 (.. )+14 , +15 ( )+16 +17 +18 +19 +20 ( )+21 +22 +23 +24 + , , , , , , . , , , .3.3 . , , ., : ( , ) ( ) (, ) 2 : . , , . , , , . . Airbus A320 140-180 2700 . Boeing 737-800 162-189 2800 . 4 . 40 . , ). 2.6, , .24002370. , .30001520 , .25002500 , .45003100 , .21001310 , .1450010800 , .160175 , %6575, , ( , ), ( , ), ( , , ). , 65%. , ( ) .4. 4.1 , , , . , . 2.7 , , 1 705655,5644,441,2502906159,6040,401,4753195127,1472,860,3734291664,4435,561,8135 151648,3951,610,938 5 , . 2007 2011 . 12% . , 2010 2011 . () . 2.8 2010 ., . . 2011 ., . . 1 485051806,82223024359,232100240314,44900102213,55 1220137812,9 . : , 12%, : , 0 2.. 2.3 . , 1 ( ) 2 () . , , . 3 () 4 () . , , . , , . 5 ( ) , .. , . , . , , , .. , , ( ).4.2 , . , , . . , . . 2.9 . , , 51% . , , , , , , . . . , , . , , , . ( , , , ), , .4.3 McKinsey 1 6, 1 , 6- , 1 6, 1 , 6- . 2.10 1. 6642,92472.6419,73233.5218,58164.537,96115. 4410,813 1 6, 1- , 6- . 2.11 1. 1550,752. 1210,123. 2920,584. -2440,965. 830,246. 1260,72:100 % 3,37 1 6, 1- , 6- . 2.12 ,1. 2661,562. 1920,383. 1440,564. 830,245. 1750,856. 1610,16:100 % 3,75. 2.4 - McKinsey (1) - , , . , . "(2) (4) , . , , . (3) , . (5) , , . , .5. 4 : , -; ; , - , , , . "" - , . : ; , ""; ; ; . , 10 . , : , , , , ; ; - ; . 3,5-4 , 40% . 3 , 1,6 . . , , . , . , , . , . ( 40%) , . . . . -. , , . "", : ; ; ; ; "", ; ; ; . : ( ); , ; ; ; . :: , ( - ), , .. 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