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PROJECT ON LAYER POULTRY FARMINING

A minor research project is submitted In Partial Fulfillment for The Award of the Degree of

BACHELOR OF BUSINESS MANAGEMENT

Submitted By

N.MANIDHAR REDDY

1214112127

Under The Guidance Of

Prof. B.S.P. Narayana

PROFESSOR

GITAM UNIVERSITY OF MANAGEMENT

GITAM UNIVERSITY

Visakhapatnam

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DECLARATION

I hereby declare that the project report entitled PROJECT ON LAYER POULTRY

FARMINING has been completed successfully between the period 20th

May, 2013 to 10th

June, 2013 and this project report submitted towards the partial fulfillment of the

requirement for the award of the degree of BACHELOR OF BUSINESS MANAGEMENT. This

project report has not been submitted to any other university or institution for award of

degree.

Place:

Date:

(N.Manidhar Reddy)

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CERTIFICATE

This is to certify that the Project Work titled PROJECT ON LAYER POULTRY FARMINING is

a bonafide work of N.MANIDHAR REDDY , Register Number : 1214112127, carried out in

partial fulfillment for the award of degree of Bachelor of business management of GITAM

Institute of Management, GITAM University, under my guidance.

Place:Date:

Signature of the Guide

B.S.P. Narayana

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ACKNOWLEDGEMENT

The presentation of this project has given me the opportunity to express my gratitude to all

those who have made it possible for me to accomplish this project.

I am thankful to Prof. K. Sivarama Krishna, Dean and Principal, GITAM Institute of

Management, GITAM University; Prof. P .Sheela, Vice Principal, GITAM Institute of

Management; Dr. Manju jose, our Program coordinator, GITAM Institute of Management

Dr. K. Manju sree naidu our last year program coordinator; and to our Class coordinator

MrsP ,Sobha rani to do this project work.

I express my gratitude to the project guide, Prof. B.S.P. Narayana, Professor for his valuable

guidance and assistance in taking me through the project.

(N.MANIDHAR REDDY)

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Contents

Section 1:

Introduction

Scope for Layer farming and its Importance

Section 2:

Objectives of Study and Importance of Poultry to the Economic

development

Sustainable Development of Poultry

Implication for sustainability on poultry Strategies towards Sustainable Development

Section 3:

Issues & challenges

The Disease

Section 4:

COMMERCIAL BROILER PRODUCTION

COMMERCIAL EGGS PRODUCTION

DAILY OUTPUT

Production Performance (2007)

Production Cost

Section 5:

Future Directions of Poultry

Conclusion

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Section 1

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Introduction:Poultry egg and meat are important sources of h igh quality proteins,minerals and vitamins to balance the human diet. Specially

developed breeds of egg type chicken are now available with traits of

quick growth and high feed conversion efficiency. Depending on the

farm-size, layer (for eggs) farming can be main source of family

income or can provide income and gainful employment to farmers

throughout the year. Poultry manure has high fertilizer' value and can

be used for increasing yield of all crops.

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I

Scope for Layer farming and its Importance:

Poultry industry which provides cheap source of animal protein has taken a

quantum leap in the last three decades evolving from a near backyard practice

to a venture of industrial promotion. Poultry is one of the fastest growing

segments of the agricultural sector in India today. While the production of

agricultural crops has been rising at a rate of 1.5 to 2 percent per annum that

of eggs has been rising at a rate of 8 percent per annum . India is on the world

map as one of the top five egg producing countries with 59.8 billion eggs

produced during 2009-10 with per capita availability of 51 eggs per year. InWest Bengal egg production during 2010-11 was 40011Million with per capita

availability of eggs44 and the Growth rate during recent years is high (8.19%).

The poultry sector in India has undergone a paradigm. shift in structure

and operation. This transformation has involved sizable investments in

breeding, hatching, rearing and processing. Farmers In India have moved

from rearing non-descript birds to rearing hybrids which ensures faster

growth, good liveability, excellent feed conversion and high profits to

the rearers . High quality chicks, equipment, vaccines and medicines areavailable technically and professionally competent guidance is available to

the farmers. The management practices have improved and disease and

mortality incidences are reduced to a great extent, The industry has grown

largely due to the initiative of private enterprise, minimal government

intervention, considerable indigenous poultry genetic capabilities and

adequate support from the complementary veterinary health, poultry

feed, poultry equipment and poultry processing sectors. The industry has

created direct and indirect employment for 3 million people.

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Section 2

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Objectives of Study and Importance of Poultry to the

Economic Development

Poultry is the largest component of the animal sector in Malaysia The industry

supplies domestic demand and also exports, mainly to Singapore, Brunei DS,

Hong Kong and Japan Evolved from small back-yard operations into relatively

modern, large-scale commercial operations.

Factors:

High-quality poultry breeds

Highly efficient integrated production systems

Competent veterinary services

Regulation and enforcement in placed Principle source of meat protein (cheap) because no dietary prohibitions

among local culture and religious norms.

Per capita consumption poultry products (among the highest in the

world):

32kg. for chicken meat

19kg. of eggs (330 pieces)

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STILL.Malaysia poultry industry does not yet achieved the quality standards that has beenset by the importing countries due to the weaknesses and lack of its:

Biosecurity level

Diseases control- Newcastle Disease

Veterinary Health Mark (VHM)- HACCP

Industry Status

Types of

Operation

No. of

Companies

No. of

Farms

Population

(m)

Grand

Parent

3 3 0.130

BroilerParent

26 70 4.5

Layer Parent 6 18 0.475

Comm.

Broiler

Individual/

Contract

+/-

2000

471

Comm. Layer Individual/Contract

+/- 340 30.8

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Sustainable Development of Poultry

1. Poultry sector is the biggest component of livestock industry in Malaysia

2. Supplying about 81 % of the total meat and almost 111% egg demand by thedomestic market

3. Consumed by all races and no hindrance against Religion

4. Provide job opportunities and source of income

5. Poultry industry is an important food producer of livestock based

6. More advance than other livestock sector

7. Dependent heavily on imported input resources

8. Contribute to foreign exchange - export of chicken meat, eggs and duck meat

9. Generate supporting economic activities : feed-mills, hatcheries, processingplants, farm consultation, etc.

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Implication for sustainability on poultry

Close house

Cost of production increases.

High usage of electricity in close house increases cost.

Poultry is a long term project.

Income is less if it is done as a short term project.

Effective Microbes

Effectiveness of EM fully relay on the way it is used.

EM consists of microorganism and ensuring the survival of these micro-

organism is essential.

Product wont be effective if the microorganism dies.

The guarantee standard and lifetime of EM is still studied in Japan.

LAYERS - CLOSED HOUSE SYSTEM

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Strategies towards Sustainable Development:

To establish production and processing facilities

Ensure poultry products are safe and wholesome, and competitive

To establish Quality Assurance programs

Dynamic, continuous improvement to meet the changing demands of the

consumer and industry

To expand the practice of product specification, identification and

traceability

To conduct more risk management

To assess the validity of current QA

To provide a basis for future improvements

To create more trading partnerships and alliances for better

coordination and effective action plans.

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Section 3

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Issues & challenges

Free World Trade and Global Sourcing (Unknown impact of Tarrification /AFTA)

Opens up the country to the dangers of importing products of

below standards

Fierce Market Competition

Any slack in demand or over supply will lead to producers selling

below cost.

Consumer Power and Choice

Consumers are more educated and their expectations are higher;

Halal products

Food poisoning and product shelf-life become challenges to

producers and retailers.

Fast Food/Catering Expansion

The present work culture coupled with the growth of suburban,

establishment of shopping complexes and food courts - the role of

fast food restaurants is greatly enhanced

Growth of Hyper/Super-marketing

Fast growing chains because of their comfortable environment,

comprehensiveness and convenience.

New Technology

Application of advanced technology in detecting very low levels of

chemical and drug residues in poultry products

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Traceability

Due to consumer awareness, product identification and

traceability are therefore important in (Quality Assurance) QA

programs

Food Scares

Disease out breaks , sensational statements by politicians or media

cause consumers to stay away from the food products for a damaging

period of time.

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The Disease A Global Challenge to Agriculture and Public Health

The Impact of the Disease and of its Control

Much is not Known of the Disease and its Origins

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Section 4

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Commercial Broiler Production

Millions

Value: RM4.2 billion (farm-gate)

0

100

200

300

400

500

600

2001 2002 2003 2004 2005 2006 2007

382.5 397.9 409.5 420.1437 427.2

522

Broiler Production

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COMMERCIAL EGGS PRODUCTION:

Value: RM1.6 billion (farm-gate)

0

1

2

3

4

5

6

7

8

2001 2003 2005 2007

5.718 5.6675.86

6.8717.42 7.238 7.413

Billions

Table Egg Production

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Production Performance

Parameters

Broiler

Layer

DOC (m)

Broiler/eggs (m)

Parent Stock Companies

PS Standing population

Breeds

DOC price (ex-farm)

Broiler/egg price (ex-

farm)COP (RM/kg)

Export live broiler/egg

(m)

503.20

471.56

26

5.2 m.

Cobb,

Ross

1.00-1.70

3.02-4.003.83-4.58

30.2

31.51 (pullets)

7.773 b

6

446,280

Hisex,

Lohmann

1.501.60

22.6 sen27 sen

930.9

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Production Cost

increase due to Feed Cost

70% of the production cost is on poultry feed.

Competition for feed resources with global energy demands (bio-fuel

production)

Most of the feed raw ingredients are imported

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Section 5

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Future Directions of Poultry Poultry farming and processing are in harmony with the environment

Production efficiency is at par with the world standards

Consumers are fully confident with local products which are free from

residues and contaminants

Our poultry products achieve the standards accepted by importing countries

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Conclusion

Diligent and commitment from all the parties concerned are essential to

further help the poultry industry move towards achieving the target envisionof a country

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BIBILOGRAPHY

www.google.com

www.wikipedia.com

http://orissaahvs.com/

http://www.poultryindia.co.in/

http://www.thepoultrysite.com/

http://www.google.com/http://www.google.com/http://www.wikipedia.com/http://www.wikipedia.com/http://orissaahvs.com/http://orissaahvs.com/http://www.poultryindia.co.in/http://www.poultryindia.co.in/http://www.thepoultrysite.com/http://www.thepoultrysite.com/http://www.thepoultrysite.com/http://www.poultryindia.co.in/http://orissaahvs.com/http://www.wikipedia.com/http://www.google.com/

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ANNEXURE

1. Egg production higher during the year.

a) 2005

b) 2001

c) 2007

d) 2003

2) Percentage of eggs exported daily area) 10

b) 12

c) 16

d) 25

3) Egg cost increase due to?

a) Chicken cost

b) Feed cost

c) Others