redaksjonell ledelse og sosiale medier
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Foredrag til kunnskapsfrokost på BI om redaksjonell ledelse og sosiale medier 22. april 2010TRANSCRIPT
Redaksjonell ledelse og sosiale medierRagnhild Kr. Olsen, BI22. april 2010
Photo: Marc_Smith CC‐licence
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In the networked information economy, the physical capital required for production is broadly distributedthroughout society…
The result is that a good deal more that human beings value can now be done by individuals, who interact with each other socially, as human beings and as social beings, rather than as market actors through the price system.
Sometimes, (…) these nonmarket collaborations can be better at motivating efforts and can allow creative people to work on information projects more efficientlythan would traditional market mechanisms and corporations.
Yochai Benkler, The Wealth of Networks (2006)
The professionaljournalist can no longer justify a role simplyprocessing content from source to consumer
Paul BradshawOnlinejournalismblog.co.uk
”
Photo: a4gpa ,CC‐licence
A shift from dedicated individuals and teams as producers to a broader‐based, distributed generation of content by a wide community of participants
Fluid movement of producers between roles as leaders, participants, and users of content
Artefacts generated are no longer products in a traditional sense: they are always unfinished, and continually under development
Produsage is based on permissive regimes of engagement which are based on merit more than ownership
Produsage ‐ four characteristics:
Axel Bruns, Produsage: Towards a Broader Framework for User‐Led Content Creation (2007)
Photo: Fengschwing CC licenc
Path dependency:
• Media companies have strong organizational structures, values, cultures, processes and routines that make them vulnerable to persistencies
• Strong persistencies can create organizational path dependencies
• Path dependencies narrow the ability to take alternative action
Robert Picard
En til mange;i egen mediekanal
Mange til mange;i sosiale medier
• Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sørg for spredning
• Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sørg for spredning
• Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sørg for spredning
• Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sørg for spredning
Personal communication and publishing, previously seperatefunctions, now shade into oneanother.
One result is to break the old patternof professional filtering of the goodfrom the mediocre before publication; now such filtering is increasingly socialand happens after the fact.
Clay Shirky, Here Comes Everybody (2008)
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If the news is thatimportant, it willfind me
”
Foto: twicepix CC licence
• Dyrk dialog og brukerinvolvering
• Tenk plattform og tilrettelegging
• Sats på kvalitetssikring og filtrering
• Sats på spredning
• … så tenk struktur og retningslinjer
Kontakt:Ragnhild Kr. Olsen+47 [email protected]@gmail.comRagnhildo on TwitterRagnhildo/wordpress