ritz presentation

8
The Henry® Dearborn Internet Marketing Campaign

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Internet Marketing presentation for The Henry Hotel, formerly The Ritz Carlton

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Page 1: Ritz Presentation

The Henry® DearbornInternet Marketing Campaign

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And the research reveals…

Challenges

To…

Objectives

REBRANDING is a BIG obstacle !

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….Personality

….Communication Strategy

>Elegance.

Unique.

Luxury.

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Generate PR with credible Bloggers

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Make yourself a beacon in the online community.

Make yourself accessible.

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The Henry -Dearborn

Indulge in luxury, indulge The Marriott’s Henry Hotel

www.marriott.com/dearborn

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