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21st Century Literacy Skills AllTeachers & Students Need to Succeed

Frank W. Baker

[email protected]

Media Literacy Clearinghoue

htt!"##medialit.med.c.edu

$ummer Leaderhi! %ntitute &''6

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(he current critical need

)*conomic forecater and buine analyt

are !redicting that +ob in the &1tcentury

,ill re-uire information !roceing kill.

..media literacy /i one of thee0...

Merely teaching reading and ,riting i no

longer ufficient..)

$ource" anet Murray2 Contem!orary Literacy" *ential $kill for

the &1tCentury) MultiMedia $chool Magaine2 March#5!ril &''3

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(he need for media literacy

7ur young !eo!le need to beeducated to the highet tandard

in thi ne, information age2 and

urely thi include a cleara,arene of ho, the media

influence2 ha!e2 and define

their li8e. .Media literacy coure can gi8eyoung !eo!le the !o,er to recognie the difference

bet,een entertainment2 tele8iion that i +ut bad

and the information they need to make good

deciion.)

Former 9$

$ecretary of *ducation

:ichard :iley

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:ecommending media literacy

5merican 5n of $chool Librarie

Cable %n (he Claroom

%nternational :eading 5n.

;ational Communication 5n.

;atl Board of

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Why teach media

Movies, advertisements,Movies, advertisements,

and all other visual mediaand all other visual media

are tools teachers need toare tools teachers need touse and media we mustuse and media we must

master i we are tomaster i we are to

maintain our credi!ility inmaintain our credi!ility in

the comin" years#$the comin" years#$

%im urke, rom%im urke, rom

The English Teachers CompanionThe English Teachers Companion

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Media Literacy' Critical Skills &(nowled"e or the 21st Century

=eneration M" media > multi?taking

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7ur tudent are gro,ing u! in a ,orldaturated ,ith media meageyet they

/and their teacher0recei8e little or notraining in the kill of analying or re?e8aluating thee meage2 many of ,hichmake ue of language2 mo8ing image2

muic2 ound effect)

$ource" :. obb2 ournal 5dult > 5dolecent Literacy2 February &''4

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While more young !eo!le ha8e acce to the%nternet and other media than any generation inhitory2 they do not necearily !oe

the ethic2 the intellectual kill2 or the !redi!oitionto critically analye and e8aluate their relationhi!,ith thee technologie or the information theyencounter. =ood hand#eye co?ordination

and the ability to multitak are notubtitute for critical thinking.) Ar. Aa8id Conidine2 media educator

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%t i incumbent u!on our educational

ytem to !re!are it tudent ,ith the

kill neceary to be able to a!!roach themedia criticallythe middle chool year

are an ideal time to teach media literacy.

Marie Aa8ie2 (he im!act of the ma media u!on the health of early

adolecent. Journal of Health Education213

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What i media literacy

7:

Why i it im!ortant that our

tudent be media literate

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Media literacy is concerned with hel)in" studentsMedia literacy is concerned with hel)in" studentsdevelo) an inormed and critical understandin"develo) an inormed and critical understandin"o the nature o mass media,o the nature o mass media, the techni*ues used

!y them, and the im)act o these techni*ues##More s)eciically, it is education that aims toMore s)eciically, it is education that aims toincrease the students+ understandin" andincrease the students+ understandin" andenoyment oenoyment o how the media work, how they

)roduce meanin", how they are or"ani-ed, andhow they construct reality#Media literacy alsoMedia literacy alsoaims to )rovide students with the a!ility toaims to )rovide students with the a!ility tocreate media )roducts#create media )roducts#

.Source' Media Literacy /esource 0uide,.Source' Media Literacy /esource 0uide,

Ministry o ducation ntario, 13345 Ministry o ducation ntario, 13345

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Media literacy"

the ability to???

acce2 analye2 e8aluate > !roduce

communication

/both !rint > electronic media0

$ource" 1& 5!en %ntitute ;atDl. Leaderhi! Conf.

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Media literacy em!o,er !eo!le to be both criticalthinker and creati8e !roducer of an increaingly,ide range of meage uing image2 language2and ound. %t i the killful a!!lication of literacykill to media and technology meage. 5communication technologie tranform ociety2they im!act our undertanding of ourel8e2 our

communitie2 and our di8ere culture2 makingmedia literacy an eential life kill for the &1tcentury.

Source' Alliance 6or A Media Literate America, 2777

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What i media literacy

$et of kill2 kno,ledge > abilitie

9ndertanding ho, media ,ork and

!roduce meaning

5,arene of !eronal media ue

Critical thinking a!!lied to media meage

5!!reciation of media

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What media literacy i ;7("

5 e!arate coure

*E!eni8e

Media bahing

udging ,hether media or good or bad

ut tele8iion or 8ideo !roduction (eaching ,ith media rather it i teaching

about the media

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1 tudy find media literacy in all tateD tandard

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Communication

(echnology /%C(0 Ma!

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*nglih2 Language 5rt" Gthgrade

demontrate the ability to ditinguih

bet,een fact and o!inion com!are and

contrat information and idea make

inference ,ith regard to ,hat he#he

ha 8ie,ed

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$ocial $tudie ealth Library Media

Ci8ic" the role

of mediain !olitic

*conomic"the influence ofad8ertiing onconumerchoice

Gthgrade

analyead8ertiingmeagerelated toalcohol andtobacco

%nformation

literacy

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5ll media are contruction

Media ue their uni-ue language ,ith

their o,n et of rule Media con8ey 8alue > !oint?of?8ie,

Aifferent !eo!le ee the ame media

meage differently

Media are about !o,er > !rofit

$ource" Center for Media Literacy

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Who !roduced#!aid for the meage

What i it !ur!oe

Who i the target audience)

What doe the meage mean

Who or ,hat might be left out

What techni-ue are ued to attract

attention and increae belie8ability

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9ndertanding the 8iual

Hiual literacy lide

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(he language of (H > Film

C5M*:5$

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(hinking Critically 5bout Media

$chool hould incor!orate media literacy

education throughout the curriculum2 not +ut in

*nglih clae2 and at all grade le8el.

(echnology2 and it ue by tudent to !roduce

their o,n media2 i a key com!onent to media

literacy education.

$ource" htt!"##,,,.ciconline.org#u!load#C%CJMediaJLiteracyJ:e!ort.!df

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(hinking Critically 5bout Media

$chool ditrict and college of education hould

increae !rofeional?de8elo!ment effort to

reflect the im!ortance of media literacy

education.

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:ecommendation

$chedule !rofeional de8elo!ment

,orkho! on thi to!ic

el! teacher ee the media#education link :ecruit chool library media !ecialit to

identify needed reource ,hich correlate to

tate tandard =i8e tudent o!!ortunitie to create and

!roduce media and ho,cae thoe

$u!!ort tronger media literacy tandard

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$chedule a teacher ,orkho!

Frank W. BakerK

[email protected]

Media Literacy Clearinghoue ,,,.frank,baker.com

K 5 national Leader %n Learning) finalit May &''

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