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Small Log Conference – Creating Capacity to Compete Coeur d’Alene, Idaho, USA, 1 April 2005 F A O Global Forest Products Market and Resource Trends Ed Pepke, Ph.D. Forest Products Marketing Specialist Food and Agricultural Organization UN Economic Commission for Europe Geneva, Switzerland

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Small Log Conference – Creating Capacity to Compete

Coeur d’Alene, Idaho, USA, 1 April 2005F

AO

Global Forest Products Market and Resource Trends

Ed Pepke, Ph.D.Forest Products Marketing SpecialistFood and Agricultural Organization

UN Economic Commission for EuropeGeneva, Switzerland

Small Log Conference – Creating Capacity to Compete

Coeur d’Alene, Idaho, USA, 1 April 2005F

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Contents

I. Forest products markets• Production, consumption & trade• Global• Regional (N. America, Europe, Asia)• Market sectors (logs, lumber, panels)

II. Forest resourcesIII. Certification and certified forest productsIV. Growing the market

Small Log Conference – Creating Capacity to Compete

Coeur d’Alene, Idaho, USA, 1 April 2005F

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Major info sources

• UNECE/FAO TIMBER database on forest products• FAOSTAT database on forest products• UNECE/FAO Temperate & Boreal Forest Resources

Assessment• FAO Global Forest Resources Assessment• UNECE Timber Committee market forecasts• UNECE/FAO Timber Bulletin “Forest products

annual market review, 2003-2004”• Global Forest Products Model, by Buongiorno, et

al.• UNECE/FAO European Forest Sector Outlook Study• FAO State of the World’s Forests, 2005

Small Log Conference – Creating Capacity to Compete

Coeur d’Alene, Idaho, USA, 1 April 2005F

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I. Forest products markets

Small Log Conference – Creating Capacity to Compete

Coeur d’Alene, Idaho, USA, 1 April 2005F

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Sectoral analysis: Logs

UNECE/FAO definitions:• “Roundwood” is industrial roundwood + fuelwood• “Industrial roundwood” as sawlogs, veneer logs, pulp logs and other industrial roundwood

Small Log Conference – Creating Capacity to Compete

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World production of roundwood, 1961-2003

Source: FAOSTAT

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

1961

1963

1965

1967

1969

1971

1973

1975

1977

1979

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2001

2003

Bil

lio

n m

3

Industrial roundwood Fuelwood

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World roundwood utilization as fuel

• Over half used as fuel– Domestic heating– Cooking

• Mostly in developing countries

• Low value• Modern wood energy

– Small international trade– Growing market– Policy push in Europe

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Regional production of industrial roundwood, 1961-2010

0

200

400

600

800

1000

1200

1400

1600

1800

2000

1961

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

2000

2010

Bil

lio

n m

3

Africa Asia America Europe

Source: FAOSTAT and FAO Global Forest Products Outlook Study

Small Log Conference – Creating Capacity to Compete

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American industrial roundwood consumption and production to 2010

0

100

200

300

400

500

600

700

800

900

1000

1980 1994 2000 2005 2010

Mil

lio

n m

3

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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American industrial roundwood trade to 2010

0

5

10

15

20

25

30

35

1980 1994 2000 2005 2010

Mil

lio

n m

3

ExportsImports

Source: Global Forest Products Model, 2003

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Factors affecting models and markets

• Gross domestic product (GDP)• Population• Costs and prices (labor, raw material, etc.)• Technological change• Government policies• Socio-economic trends

Source: FAO Global Forest Products Consumption, Production, Trade and Prices: Global Forest Products Model Projections to 2010. By Zhu, S; Tomberlin, D; Buongiorno, J., 1998

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European industrial roundwood consumption and production to 2010

0

100

200

300

400

500

600

1980 1994 2000 2005 2010

Mil

lio

n m

3

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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European industrial roundwood trade to 2010

0

10

20

30

40

50

60

70

80

1980 1994 2000 2005 2010

Mil

lio

n m

3

ExportsImports

Source: Global Forest Products Model, 2003

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Asian industrial roundwood consumption & production to 2010

0

100

200

300

400

500

600

1980 1994 2000 2005 2010

Mil

lio

n m

3

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Asian industrial roundwood trade to 2010

0

10

20

30

40

50

60

70

80

1980 1994 2000 2005 2010

Mil

lio

n m

3

ExportsImports

Source: Global Forest Products Model, 2003

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Regional trade, all primary forest products, 2003

Source: FAOSTAT

0

10

20

30

40

50

60

70

80

$ B

illi

on

Exports Imports

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North American trade, all primary forest products, 1994-2003

Source: FAOSTAT

0

5

10

15

20

25

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

Bill

ion

$

  Canadian imports USA imports  Canadian exports USA exports

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European primary wood products demand, 1980-2020

0

200

400

600

800

1000

1200

1980 1985 1990 1995 2000 2005 2010 2015 2020

Mill

ion

m3

, RW

E

RWE=RoundWood Equivalent. Source: European Forest Sector Outlook Study, 2005.

Small Log Conference – Creating Capacity to Compete

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Major influences on current European forest sector

• Expanding markets, but resources outgrowing markets• Intensifying trade• Recovery from transition to market economies• Non-wood forest products increasing demand, value• Renewable energy policy of EU and member countries• Globalization of forest products trade• Innovation of products and processing• Recycling of paper, use of byproducts

Source: UNECE/FAO European Forest Sector Outlook Study, 2005

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Sectoral analysis: Lumber

Small Log Conference – Creating Capacity to Compete

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N. American softwood lumber market, 1996-2005

Source: UNECE Timber Committee forecasts, 10.2004

90 000

100 000

110 000

120 000

130 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1000

m3

Production Consumption

Small Log Conference – Creating Capacity to Compete

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N. American softwood lumber trade, 1996-2005

0

10 000

20 000

30 000

40 000

50 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1000

m3

Imports Exports

Source: UNECE Timber Committee forecasts, 10.2004

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N. American hardwood lumber market, 1996-2005

20 000

23 000

26 000

29 000

32 000

35 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1000

m3

Production Consumption

Source: UNECE Timber Committee forecasts, 10.2004

Small Log Conference – Creating Capacity to Compete

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N. American hardwood lumber trade, 1996-2005

0

1 000

2 000

3 000

4 000

5 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1000

m3

Imports Exports

Source: UNECE Timber Committee forecasts, 10.2004

Small Log Conference – Creating Capacity to Compete

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American lumber consumption & production to 2010

0

50

100

150

200

250

300

1980 1994 2000 2005 2010

Mil

lio

n m

3

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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American lumber trade to 2010

Source: Global Forest Products Model, 2003

0

10

20

30

40

50

60

70

80

1980 1994 2000 2005 2010

Mil

lio

n m

3

ExportsImports

Small Log Conference – Creating Capacity to Compete

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US lumber imports: Europe & S. Hemisphere

Sources: USDA-Foreign Ag. Svc. and Wood Markets Monthly, 2005

0

0.5

1

1.5

2

2.5

3

3.5

1996 1997 1998 1999 2000 2001 2002 2003 2004

Mil

lio

n m

3

EuropeS. Hemisphere

Small Log Conference – Creating Capacity to Compete

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• Excludes Canadian imports– 98% of US imports in ’96, but 87% 2004– Canadian-sourced imports up 8% 2004

• Aided by Softwood Lumber Agreement duties• Imports of dimension softwood, some EWPs• European-sourced imports

– Increased 52% in 2004– Despite 45% rise in euro value vs. $– “Semi-natural forests” vs. plantation

US lumber imports: Europe & S. Hemisphere

Sources: USDA-Foreign Ag. Svc. and Wood Markets Monthly, 2005

Small Log Conference – Creating Capacity to Compete

Coeur d’Alene, Idaho, USA, 1 April 2005F

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• Northern hemisphere sources in 20041. Germany (up 73%)2. Austria (up 75%)3. Sweden (down 2%)4. Czech Rep., Lithuania, Russia, Finland, Estonia

• Southern hemisphere sources in 20041. Brazil (up 37%)2. Chile (up 35%)3. New Zealand (down 3%)4. Argentina, Mexico, other

US lumber imports: Europe & S. Hemisphere

Sources: USDA-Foreign Ag. Svc. and Wood Markets Monthly, 2005

Small Log Conference – Creating Capacity to Compete

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European softwood lumber market, 1996-2005

60 000

70 000

80 000

90 000

100 000

110 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1000

m3

Production Consumption

Source: UNECE Timber Committee forecasts, 10.2004

Small Log Conference – Creating Capacity to Compete

Coeur d’Alene, Idaho, USA, 1 April 2005F

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European softwood lumber trade, 1996-2005

0

10 000

20 000

30 000

40 000

50 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1000

m3

Imports Exports

Source: UNECE Timber Committee forecasts, 10.2004

Small Log Conference – Creating Capacity to Compete

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European hardwood lumber market, 1995-2004

10

12

14

16

18

20

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

Mill

ion

m3

Production Consumption

Source: UNECE Timber Committee forecasts, 10.2004

Small Log Conference – Creating Capacity to Compete

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European hardwood lumber trade, 1995-2004

0

2

4

6

8

10

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

Mill

ion

m3

Imports Exports

Source: UNECE Timber Committee forecasts, 10.2004

Small Log Conference – Creating Capacity to Compete

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Europe lumber consumption and production

to 2010

0

20

40

60

80

100

120

140

1980 1994 2000 2005 2010

Mil

lio

n m

3

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Europe lumber trade to 2010

Source: Global Forest Products Model, 2003

0

5

10

15

20

25

30

35

40

45

50

1980 1994 2000 2005 2010

Mil

lio

n m

3

ExportsImports

Small Log Conference – Creating Capacity to Compete

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Russian softwood lumber market, 1996-2005

0

5 000

10 000

15 000

20 000

25 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1000

m3

Production Consumption

Source: UNECE Timber Committee forecasts, 10.2004

Small Log Conference – Creating Capacity to Compete

Coeur d’Alene, Idaho, USA, 1 April 2005F

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Russian softwood lumber trade, 1996-2005

0

2 000

4 000

6 000

8 000

10 000

12 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1000 m

3

Imports Exports

Source: UNECE Timber Committee forecasts, 10.2004

Small Log Conference – Creating Capacity to Compete

Coeur d’Alene, Idaho, USA, 1 April 2005F

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Asia lumber production and consumption to 2010

0

20

40

60

80

100

120

140

160

180

1980 1994 2000 2005 2010

Mill

ion

m3

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Asia lumber trade to 2010

0

5

10

15

20

25

30

1980 1994 2000 2005 2010

Mil

lio

n m

3

ExportsImports

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Sectoral analysis: Panels

Small Log Conference – Creating Capacity to Compete

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North America structural panel production,

1996-2005

0

5 000

10 000

15 000

20 000

25 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10

00

m3

OSB Plywood

Source: UNECE Timber Committee forecasts, 10.2004

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European OSB market, 1996-2005

0

1 000

2 000

3 000

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10

00

m3

Production Imports Exports

Source: UNECE Timber Committee forecasts, 10.2004

Small Log Conference – Creating Capacity to Compete

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America panel consumption & production to 2010

0

10

20

30

40

50

60

70

80

90

1980 1994 2000 2005 2010

Mil

lio

n m

3

ConsumptionProduction

Source: Global Forest Products Model, 2003

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America panel trade to 2010

0

2

4

6

8

10

12

14

16

18

1980 1994 2000 2005 2010

Mil

lio

n m

3

ExportsImports

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Europe panel consumption & production to 2010

0

10

20

30

40

50

60

70

1980 1994 2000 2005 2010

Mil

lio

n m

3

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Increasing small log demand

• For increasing panels production• Lumber production rising slower• For growing paper demand• For rising packaging demand

– Cardboard (paperboard)– Pallets

• Wood-based energy

Main source: European Forest Sector Outlook Study, 2005.

Small Log Conference – Creating Capacity to Compete

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Europe panel trade to 2010

0

5

10

15

20

25

30

1980 1994 2000 2005 2010

Mil

lio

n m

3

ExportsImports

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Asia panel consumption & production to 2010

0

10

20

30

40

50

60

70

80

90

1980 1994 2000 2005 2010

Mil

lio

n m

3

ConsumptionProduction

Source: Global Forest Products Model, 2003

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Asia panel trade to 2010

0

5

10

15

20

25

30

35

1980 1994 2000 2005 2010

Mil

lio

n m

3

ExportsImports

Source: Global Forest Products Model, 2003

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An aside on theChinese market

Small Log Conference – Creating Capacity to Compete

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China’s expanding trade

• Total export value 2003: $390 billion, +36%• Total import value 2003: 371 billion, +39%• Trade surplus: $20 billion• China & Japan 2003 trade: $120 billion, +31%• China & US 2003 trade: $114 billion, +29%• China & Europe 2003 trade: $112 billion,

+43%• “Sudden growth” of primary product imports:

timber, steel, oil, soybeans

Source: “China Forest Products Market Information”, December 2003

Small Log Conference – Creating Capacity to Compete

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China’s booming timber imports

• Housing construction– Only minority wood-based– Green and healthy communities– Affordable

• Renovation market for houses and municipal• Infrastructure development• Interior woodwork and furnishings• Olympic-related construction (2008 Beijing)

Source: “China Forest Products Market Information”, 2003

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Sectoral analysis: Paper

Small Log Conference – Creating Capacity to Compete

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N. American paper & paperboard consumption and production to 2010

0

20

40

60

80

100

120

140

160

180

200

1980 1994 2000 2005 2010

Mil

lio

n M

etr

ic T

on

s

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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N. America paper & paperboard trade to 2010

0

5

10

15

20

25

30

35

40

45

1980 1994 2000 2005 2010

Mil

lio

n M

etr

ic T

on

s

ExportsImports

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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European paper & paperboard consumption and production to 2010

0

20

40

60

80

100

120

140

160

1980 1994 2000 2005 2010

Mil

lio

n M

etr

ic T

on

s

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Europe paper & paperboard trade to 2010

0

10

20

30

40

50

60

70

1980 1994 2000 2005 2010

Mil

lio

n M

etr

ic T

on

s

ExportsImports

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Asia paper & paperboard consumption and production to 2010

0

20

40

60

80

100

120

140

160

180

1980 1994 2000 2005 2010

Mil

lio

n M

etr

ic T

on

s

ConsumptionProduction

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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Asia paper & paperboard trade to 2010

0

5

10

15

20

25

30

35

40

1980 1994 2000 2005 2010

Mil

lio

n M

etr

ic T

on

s

ExportsImports

Source: Global Forest Products Model, 2003

Small Log Conference – Creating Capacity to Compete

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New EFSOS market conclusions

• Collapse in CIS and eastern Europe, 1990s

• Partial recovery• Increased small log demand• Increased recovered

materials• Intensifying trade• Declining log prices• Renewable energy

Small Log Conference – Creating Capacity to Compete

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Productivity in wood industry by region

Source: FAO Trends and current status of the contribution of the forestry sector to national economies, 2004

0

10

20

30

40

50

60

70

80

90

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

$1

00

0 p

er

em

plo

ye

e

North America Developed Asia-PacificWestern Europe Latin AmericaWest and Central Asia Eastern Europe

Small Log Conference – Creating Capacity to Compete

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Summary: Key market issues (1 of 2)

• Illegal logging and trade of illegally-sourced wood

• Certification of sustainable forest management, markets for certified forest products

• Policies for promotion of sound use of wood• Research and development policies• Industry competitiveness and investment

policy

Source: Forest Products Annual Market Review, 2003-2004

Small Log Conference – Creating Capacity to Compete

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Summary: Key market issues (2 of 2)

• Global competition Increased efficiency in manufacturing, new marketing strategies

• Climate change policy, carbon trading

• Wood energy promotion policies

• Trade policy, tariff and non-tariff barriers

Source: Forest Products Annual Market Review, 2003-2004

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III. Forest resources

Small Log Conference – Creating Capacity to Compete

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Where are the forests?

Source: FAO State of the World’s Forests 2005

N&C America14%

S. America23%

Europe27%

Asia14%

Africa17%

Oceania5%

Small Log Conference – Creating Capacity to Compete

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Where are the plantations?

Source: FAO State of the World’s Forests 2005

Note: Plantation areanot good indicator of supply.

Europe17%

Asia62%

Africa4%

Oceania2%

S. America6%

N&C America9%

Small Log Conference – Creating Capacity to Compete

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Where’s the wood?

Source: FAO State of the World’s Forests 2005

N&C America17%

S. America29%

Europe30%

Asia9%

Africa12%

Oceania3%

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Wood volume (m3) per hectare

72

112

63

55

123

125

N&C America

S. America

Oceania

Africa

Asia

Europe

• N&C America– US 135 m3– Canada 120 m3– Guatemala 350 m3

• Oceania: NZ 125 m3• S. America: Chile 160• Europe

– Switzerland 340 m3– Germany 270 m3– France 190 m3– Russia 105 m3

Small Log Conference – Creating Capacity to Compete

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Big logs in Switzerland

• 2nd highest wood volume per forest– 340 m3 per hectare– Only Guatemala higher at 355 m3

• 1/3 forested, mostly on higher ground• Why? Centuries of big log forest management• Not only lumber and beams, also protection• But…1999 windstorms

– Took tall, old, large diameter– 2 years’ harvest in 3 days in Switzerland– 1 year’s in all of Europe in 3 days.

Small Log Conference – Creating Capacity to Compete

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Small logs in Switzerland?

• Climate change more windstorms, more storm damage and windthrow

• Large logs cost more energy and time for– Transportation and handling– Conversion

• Reduced consumption of solid beams and wide lumber

• Increased composite panels, edge-glued panels, glulam and other EWPs

• European foresters changing “big log” mentality

Small Log Conference – Creating Capacity to Compete

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Annual change in forest area, 1990-2000, (million hectares)

Deforestation

Increase in forest area

Net change in forest area

Tropics -14.2 +1.9 -12.3Non-tropics -0.4 +3.3 +2.9

World -14.6 +5.2 -9.4

Source: FAO Global Forest Resources Assessment 2000

Small Log Conference – Creating Capacity to Compete

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Global deforestation of 14

million hectares/year > ½ of Idaho deforested

every year.

Small Log Conference – Creating Capacity to Compete

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Annual change in forest area, 1990-2000

-6

-5

-4

-3

-2

-1

0

1

2

3

Mill

ion

Hec

tare

s

Natural Plantation Total

N & CAmeric

a

SouthAmerica

Europe

Asia

Africa

Oceania

Source: FAO Global Forest Resources Assessment 2000

Small Log Conference – Creating Capacity to Compete

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Reasons behind deforestation

• Conversion to other land uses (0.4% of worlds’ forests annually in the ’90s)– Agricultural, including grazing– Urbanization

• Unsustainable silvicultural practices– Unmanaged harvesting– Poor regeneration– Fire, insects and diseases– Overharvesting fuelwood

• Poverty and overpopulation

Small Log Conference – Creating Capacity to Compete

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Forest resources in N. America

• 80% of net annual increment harvested• Forest volume increases ~3 million m3 daily • Forest area 1990 to 2000

– USA +0.2%– Canada, no significant change

Sources: State of the World’s Forests 2001; Global Forest Resources Assessment 2000; Temperate and Boreal Forest Resources Assessment 2000

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Forest resources in Europe

• Only 60% of wood grown is harvested• Forest volume increases ~2 million m3 daily • Forestland increases by 500,000 hectares

per year

Sources: State of the World’s Forests 2001; Global Forest Resources Assessment 2000; Temperate and Boreal Forest Resources Assessment 2000

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State of Europe’s Forests

• Resources and area increasing• Forest health and vitality are critical• Productive functions maintained• Biodiversity is a focus• Plantations are only 3%• Protective forests are 12%• Socio-economic functions important

Source: Ministerial Conference on the Protection of Forests in Europe, 2003

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New EFSOS forest conclusions

• Harvests < growth• Growing stock rising• Increased trade local

forest problem• Problems in economic

viability with falling prices

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Forest resources in Russian Federation

• Only 16% of wood grown is harvested• Forest volume increases ~3 million m3 daily • Forest area 1990 to 2000: no significant

change

Sources: State of the World’s Forests 2001; Global Forest Resources Assessment 2000; Temperate and Boreal Forest Resources Assessment 2000

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Forest resources: growing stock

Source:Temperate and Boreal Forest Resources Assessment 2000

0

10

20

30

40

50

60

70

Europe (41) North America CIS

Growing stock Net annual increment Fellings

sMillion

m

3

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Forest resources: NAI vs. fellings

Million

m

3

Source:Temperate and Boreal Forest Resources Assessment 2000

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

Europe (41) N. America CIS

Net annual increment Fellings

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Forest resources: NAI vs. fellings

Fellings as% of NAI

North America 80%

Europe-41 60%

Western Europe 64%

Nordic countries 72%

Baltic countries 50%

Central & eastern Europe

56%

Russia 16%

Source:Temperate and Boreal Forest Resources Assessment 2000

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Regional forest resource utilization

Note: Not all “forest available for wood supply”Roundwood does not include chips. Therefore, %ages are gross. Sources: State of the World’s Forests 2003, FAO Stat.

Wood in forest (billion

m3)

Roundwoodharvest

2002 (million m3)

Roundwood

harvest 2002 (%)

S & C America

117 439 0.4 %

Russia 89 192 0.2 %

N. America 60 678 1.1 %

Africa 46 613 1.3 %

Asia 35 1,005 2.9 %

Europe 28 395 1.4 %

Oceania 11 63 0.6 %

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• Removals considerably below growth• Wide variance in utilization rates of NAI • Growing stock increasing in Europe• Southern hemisphere plantations expanding• Oversupply compared to demand for wood• Increasing alternative demands on forests

Forest resources summary

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III. Certified forest products markets

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Certification of sustainable forest management

• Over 200 million hectares worldwide (5%)• Over half of world’s certified area in N.

America• Another 40% in Europe

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Area of certified forests, 1996-2004

Source: Forest Products Annual Market Review, 2003-2004

0

20

40

60

80

100

120

140

160

180

200

Mil

lio

n h

ec

tare

s

SFIPEFCFSCCSAATFS

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Top 8 countries certified forest area,2003 and 2004

0

10

20

30

40

50

60

70

PEFC

FSC

SFI

CSA

ATFS

Mill

ion

hec

tare

s

Source: Forest Products Annual Market Review, 2003-2004

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Certification schemes’ market share

Source: Forest Products Annual Market Review, 2003-2004

PEFC30%

FSC25%

SFI23%

CSA15%

ATFS5%

Other2%

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Certified forests by ownership type

Source: Savcore Indufor, 2005

Industry50%

State24%

NIPFO23%

Communal2%

Other1%

Three quarters of the world's certified forests are privately owned or managed

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Certified forest products markets

• Growing demand via wholesalers & retailers• Demand boost by government procurement• Private consumer demand remains minor• Chain-of-custody key current development• Most certified timber sold without label

– Potential over 300 million m3 (20% world roundwood production)

– Lost opportunities for market promotion and PR

Source: Forest Products Annual Market Review, 2003-2004

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Certified forest products markets

• Certification system conflicts discredit forest products in the marketplace

• Variety of schemes necessary for different stakeholders’ interests

• Impacts of forest certification locally significant• Difficulties in certifying natural tropical forests,

but less so for tropical plantations• Markets developing slower than forest

certification

Source: Savcor Indufor, 2005

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Certification

• Introduced to combat deforestation in tropics• Most certified forests are temperate & boreal• Therefore, not an instrument to combat

deforestation, but to promote sustainable forest management

• Mutual recognition between schemes an issue• Potential additional roles

– Verification mechanism in Kyoto Protocol– Indication of source, but not proof of legality

Sources: Savcor Indufor, and UNECE/FAO, 2005

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IV. Growing the market

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Growing too much wood?

Not enough wood products demand?

What are the solutions?

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Grow the wood markets !

• Guarantee that today’s wood products meet consumers’ needs

• Develop new products to meet evolving needs

• Develop new markets for wood products: substitute for non-renewable materials

• Promote wood culture outside N. America and Nordic Countries

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How can we grow the wood markets?

• Build coordinated, international promotion programs

• Enlarge existing networks and coalitions• Create favorable policy environments• Promote public awareness of key issues

and messages

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Market effects of wood promotion policies

• Multi-country wood promotion essential to enlarge wood’s market share

• Promotion must be cost justified• Identify and know target markets: cultural

and technical dimensions• Fund raising a problem in fragmented

industry• Key elements: competence, neutrality,

credibility, resources

Source: UNECE/FAO Forest Products Annual Market Review, 2001-2002

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UNECE Timber Committee recommendations

• Develop new products to expand existing markets

• Establish new markets to meet consumers’ needs

• Build international cooperation in promoting environmental advantages of sustainable wood production

• Promote wood culture

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Discussion and Questions

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Ed PepkeForest Products Marketing Specialist

UNECE/FAO Timber Branch448 Palais des Nations

CH-1211 Geneva 10, Switzerland

Telephone +41 22 917 2872Fax +41 22 917 [email protected]

www.unece.org/trade/timber