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2008 Cisco Systems, Inc. All rights reserved. SMBAM v2.07-1

Doing Business with Cisco

AcceleratingPartner Success

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Lesson Objectives

Upon completing this lesson, you will be able to identifyresources and programs to help partners target small andmedium-sized business customers, including resourcesand tools in the following areas:

Partner Central resources for the SMB segment

Cisco SMB Portal

Action items

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Partner Central Resourcesfor the SMB Segment

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Partner Central Resources for the SMB Segment

www.cisco.com/go/smbpartner
http://www.cisco.com/go/smbpartnerhttp://www.cisco.com/go/smbpartner

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Partner Central Resources for the SMB Segment

www.cisco.com/go/smbpartner(Cont.)

Centralized location for partner resources for the SMB segment

Additional products and services

information

Solutions for your customer

SMB Specialization and SelectCertification

SMB University

Programs and promotions

Tools and resources

Announcements

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Partner Central Resources for the SMB Segment:Sales and Technical Resourceswww.cisco.com/go/smbpartner

Centralized location for SMB partner resources

Sales and technical resources areorganized by technology and include linksto available:

Sales and technology overviews

Quick look guides

Q&A Sales presentations

White papers

Competitive information

Demand generation

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Cisco Support Wiki for SBCS

supportwiki.cisco.com/sbcs/

The Cisco Support Wiki for SBCS provides you with a centralizedplace to access and update product support information.

Quick links give you immediateaccess to:

Software and releases productinformation

Presentations

SMARTnet for SBCS

Partner and training resources

Other useful links
http://www.supportwiki.cisco.com/sbcs/http://www.supportwiki.cisco.com/sbcs/http://www.supportwiki.cisco.com/sbcs/http://www.supportwiki.cisco.com/sbcs/

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Partner Central Resources for the SMB Segment:Solutions for Your Customer

www.cisco.com/go/smbpartner


These solutions will be updated overtime to meet market demands.

Here youll find:

Pre-sales engineering guides

Solution profile quick referenceguides

Links to customer SMB solutionspages

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Partner Central Resources for the SMB Segment:Specialization and Select Certificationwww.cisco.com/go/smbpartner


Here youll find:

Quick and easy guides to help youbecome SMB Specialized and SelectCertified

Select Certification and SMBSpecialization partner strategyresources

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Partner Central Resources for the SMB Segment:SMB Universitywww.cisco.com/go/smbpartner


Use this link to gain access to SMBUniversity for training specificallyfocused on Cisco SMB products.

Here youll find e-learning andinstructor-led schedules for:

SMB Specialization training

Additional SMB related training tosupport ongoing education

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Partner Central Resources for the SMB Segment:Programs and Promotionswww.cisco.com/go/smbpartner


Find programs and promotions to helpyou gain business and reap rewards foryour sales of Cisco SMB products.

Here youll find:

Featured promotions and programs

Featured trade-in programs

Partner incentives

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Partner Central Resources for the SMB Segment:Tools and Resourceswww.cisco.com/go/smbpartner


Here youll find: SMB product guides and Smart

Designs

Links to partner tools likeQuotebuilder and Campaign Builder

Tools you can share with yourcustomers

Demand generation resources andother items of Interest

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Partner Central: Services for Partnerswww.cisco.com/web/partners/services/index.html

Here youll find information about:

Building your services practice

Selling services

Services-related incentives andpromotions

Training to help you better attachservices

Services alliances
http://www.cisco.com/web/partners/services/index.htmlhttp://www.cisco.com/web/partners/services/index.html

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Partner Central: Steps to Successwww.cisco.com/go/stepstosuccess

A step-by-step customer engagement model and associated resources thatenable you to sell, deliver, and support Cisco advanced technology businesssolutions.

Click Launch Steps toSuccess to access:

Project methodologies

Plans

Tools

Templates and more
http://www.cisco.com/go/stepstosuccesshttp://www.cisco.com/go/stepstosuccess

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Cisco SMB Portalwww.cisco.com/go/smb

Centralized location for SMB customer resources
http://www.cisco.com/go/smbhttp://www.cisco.com/go/smb

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Cisco SMB Portal: Solutions for SMB Customers

www.cisco.com/go/smb

Centralized location for SMB Customer resources

Solution links direct customers tosolutions relevant to their business andoffer resources to help them understand:

How does it work? What do I need?

How can Cisco help?

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Cisco SMB Portal: Products for SMB Customers

www.cisco.com/go/smb

Centralized location for SMB Customer resources

Product links direct customers to:

What you need to know overviews

Features, models, datasheets

Get started resources:

Find a partner

Leverage services and support,financing, and managed servicesoptions

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Action Items

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Action Items

Visit Partner Central

Explore the resources available in the Small and Medium Businesssection of Partner Central

Become familiar with the Services for Partners section

Explore Steps to Success

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Q&A

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Lesson Summary

Partner Central provides all of the SMB partner resources neededfor targeting the SMB segment.

Services for Partners provides a single entry point to all service-related content contained within Partner Central.

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How to Become Select Certified

Step 1.Become a Cisco Registered Partner

Step 2.Associate People with your Company

Step 3.Certify Individuals via Courses and Exams

Step 4.Apply for SMB Specialization

Step 5.Apply for Select Certification

www.cisco.com/go/select

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Module Summary

The Cisco Smart Services for Small and Medium Businessportfolio provides comprehensive services to satisfy the needs ofthe customer.

Through Partner Central you have access to a wide range ofSMB-related resources and programs that are designed to help

you succeed in building a service practice, in marketing, and inselling Cisco solutions to SMB customers.

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