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LISA
SM
ITH NAME Lisa Smith
ADDRESS 114 Ballentine Crossing Ln., Irmo, SC 29063
BIRTH PLACE Buffalo, New York, USA
EMAIL [email protected]
PHONE 231 360 3231
ABOUT ME
Born and raised in upstate New York, I graduated in 1978 with honors, and was accepted into the Cleveland Institute of Art in Ohio. After completing the two year foundation program, I relocated to Austin, Texas, where I spent the next nine years steadily broadening my experience and skills in the design and print world. I worked at typesetting and print shops, copy shops, small newspapers, and as a production artist at a weekly grocery circular. I have extensive ex-perience in customer service, as I have worked in coffee shops, retail stores, a western store, and as a hotel sales representative in order to gain sales experi-ence, and retain impeccable customer service skills. I moved to Traverse City, MI in 1993, and established my own design business.
I know the intensity, the commitment, the client critiques and the feeling of accomplishment that comes when final artwork is approved and ready for print. I have always kept abreast of current trends in design, color and technology. I work as a team player and always chose to provide the client what he envisions.
I am currently a resident of Irmo, SC, and seeking a permanent position as a designer in a local well-established business that will utilize my existing skills as a designer, provide freedom to explore new trends, offer stability and growth opportunities in the future.
In 2003, I established my own design and print freelance business, under LA DESIGN. A few of my client’s are listed below.
TC Food (2003-present)A conglomeration of five local restaurants and a catering co. Identity development for each restau-rant as an individual and as part of a brand. Logos, menus, campaigns, sales materials, event support materials. tcfood.com
Hip Bones (2007-2010)Packaging development for retail and veterinarian line of healthy companion animal treats. Brand and identity development for start up business. Drew original characters, packaging for entire line of eight prod-ucts. Logos, menus, campaigns, sales materials, event support materials.
Sleder’s Family Tavern (2003-present)The oldest family restaurant and bar in Michigan. Develop new cam-paigns to maintain high level of com-munity support , menus, billboards, social media presence, weekly ads.sleders.com
I & E Specialties (2012-present)Commercial Builder. Develop new look for local commercial building company. Logo, rack card, website, business identity make-over.i&especialties.com
Connemara Concerts (2003-present)Entertainment promotion. Design posters, tickets for local concerts, post events on local sites, build gallery of past events
Tigermoon Rising (2014)Logo development. Designed new logo to be used for clothing, adver-tising specialties. Copyright attained, and client slowly working on clothing development and sales package
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education
august - mayCleveland Institute of Art (CIA)Cleveland, OHCompleted two year foundation program for Fine ArtistsJewelry Construction, Life Drawing, Graphic Design
Lakeshore Central HighAngola, New YorkGraduated with four majors: Art, Business, Math, ScienceReceived Art Award
summer sessions: july-august Private Art Lessons - drawing, fashion illustrationThroughout elementary and high school years
computer strengths
Adobe Indesign CCAdobe PhotoshopAdobe IllustratorAdobe AcrobatMicrosoft WordMicrosoft PowerpointWord PressQuark ExpressFreehandQuickbooks
personal strengthsPassion to excel, self-motivated, deep understanding of branding and creating creative visual solutions
Well organized with attention to detail, ability to follow-through, team leadership
Experience managing projects involving constant communication with outside vendors
Work well under pressure; effectively handle tight deadlines,unexpected delays,and changing priorities
social mediafacebook.com/ladesignsc
twitter.com/lisasmith@lisaSCdesigner
https://www.linkedin.com/in/lisa-smith-08169761
instagram: #lisaSCdesigner
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professional careerLA Design-Freelance Graphic Designer, Print Broker, Social Media Traverse City, Michigan 2003-2012, 2012-present in Columbia, SC Graphic Designer, Print and Web, Social Media
• Professional graphic designer with vast knowledge, experience and unlimited creativity. Excellent design and execution skills, mac and pc formatting for print and web: catalogs, booklets, posters, menus, ads, packaging, signage, POP, trade show booth graphics, promotional materials, various techniques (varnishes, die-cutting) • Concept, development and implementation of compelling brand identity. Able to retouch, layer, adjust photos i in photoshop effectively. • Developed and executed print/web artwork campaigns for over twenty restaurants in Traverse City, Michigan. • Proficient in Adobe Creative Suite, Photoshop, QuarkExpress, Acrobat, Powerpoint, Quickbooks, Word Press. • Solicit new customers, prepare quotes, meet with clients with proofs, billing, quickbooks, end of month reports for accountant. • Digital artwork for web use. Update sites, facebook and blog posts, headers, downloadable online coupons, schedules. Strategizing and creating marketing plans for startup and existing businesses and restaurants with particular attention paid to competition, brand building
The Copy Shop Traverse City, Michigan 1997-2003 Graphic Designer /Customer Service
• Designed camera ready art for local businesses, charities, local government elections, courtroom graphics, booklets, magazine ads, newsletters, annual reports, calendars, POS displays, event posters/tickets, • Front desk, customer service, opening/closing cash register.• High paced, demanding atmosphere, in-house copiers, large format printers, artwork to specifications required
ProtoType Design and Print Austin,Texas 1990-1996Owner, Graphic Designer, Type, Design and Print
• Professional Graphic designer offering complete graphic,camera and print services. Armstrong McCall bi-monthly beauty magazine. Worked hand in hand with director. Provided camera ready art, (ad design, page layouts, camera-ready half-tones, and final negatives provided for print.• Built my own darkroom, equipped with state of the art production camera and various photo lens/chemicals to produce half-tones, negatives and PMTs for production. Worked hand in hand with local photographer on many marketing projects-setting up senarios, lighting, staging for local events.
retail employmentmarch 2016- present Belk, Columbiana Mall, Columbia, SC Coach SpecialistPromoted to Coach Handbags Specialist. Responsible for entire Coach department, inventory, visual merchan-dising according to plan, training with Coach reps, and daily, quarterly and yearly sales goals. Knowledgeable in Michael Kors, Brahmin, Brighton, Kate Spade and numerous other designers represented at Belk. Credit application and pre-sell goals for monthly sales events.
nov 2014 - february 2016Belk, Columbiana Mall, Columbia, SC Retail Sales AssociateCustomer service, point of purchase sales and handling all money transactions, including cash register opening and closing for accessories department in largest retail entity in Columbiana Mall. Link removal for watches, maintaining stocked displays, visual merchandising, markdowns, credit application sales, recovery. Computer generated floor planograms for end of year inventory.
nov - jan 2013JC Penny, Columbiana Mall, Columbia, SC Holiday sales associateSeasonal early am shift, unpack new merchandise and move to sales floor,credit application sales, cash register opening and closing, replenished displays, inventory counts, markdowns, recovery.
portfolio
TC Food, Traverse City, MIContact: Joanne Hitchens, Director of Marketing
Sleder’s Family Tavern, Traverse City, MIContact: Deb Cairns, Owner
Connemara Concerts, Traverse City, MIContact: Seamus Shinners, Entertainment Promoter
5.1 x 6.042Northern ExpressSleder’sSpring Ads 20141/5
A place to share good timeswith family and friends.
Sleder’sTavern717 RANDOLPH
TRAVERSE CITY, MI 231.947.9213 | SLEDERS.COM
Since 1882
Sleder’sNorthern Express5.1 x 6.041Full Color
SLEDER’STAVERN717Randolph•TC•231.947.9213
sleders.com
Cooking forgood, sensiblefolkssince1882LI
SA S
MIT
H
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Hip Bones, Hip Flex Product LineTraverse City, MIContact: Robert Adams, Owner
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portfolio
Brochures, Traverse City, MIContact: Joanne Hitchens, Director of Marketing
Miscellaneous
Logos, Traverse City, MI
Grand TraverseNutriti nGrand Traverse
Nutrition
Grand TraverseNutriti n
GRAND TRAVERSE NUTRITIONPrevention | Performance | Recovery
Miranda MonroeNutritional Consultant
Miranda Monroe, Nutritional Consultant
FRONT
BACK
UNIONCANTINA
GRILL & TAP ROOM
GRILL& TAP ROOM
AGiftFor
YOU1000 Marina Drive
Irmo, SC 29063803.732.1480
This certificate entitles___________________________________________________________
To food valued at _____________________________________________ $______________
Presented by_________________________________________________ Date____________
No. ______________ ___________________________________Authorized Signature
Certificate valid one year from issue date.Not redeemable for cash or alcohol.
AGiftFor
YOU1000 Marina Drive
Irmo, SC 29063803.732.1480
This certificate entitles___________________________________________________________
To food valued at _____________________________________________ $______________
Presented by_________________________________________________ Date____________
No. ______________ ___________________________________Authorized Signature
Certificate valid one year from issue date.Not redeemable for cash or alcohol.
This certificate entitles___________________________________________________________
To food valued at _____________________________________________ $______________
Presented by_________________________________________________ Date____________
No. ______________ ___________________________________Authorized Signature
Certificate valid for one year from issue date.Not redeemable for cash or alcohol.
AGiftFor
YOU1000 Marina Drive
Irmo, SC 29063803.732.1480
At PBJ’s!
At PBJ’s!
At PBJ’s!
JBFSWEATSHIRT:Layout 13 10/4/13 11:49 AM Page 2
LISA
SM
ITH NAME Lisa Smith
ADDRESS 114 Ballentine Crossing Ln., Irmo, SC 29063EMAIL [email protected] 231 360 3231
references / client referrals
Joanne HitchensTC Food, Director of Marketing1249 WoodmereTraverse City, MI [email protected]
Deb and Brian CairnsSleder’s Family Tavern, Owners717 Randolph StreetTraverse City, MI 49684cell: 231 649 [email protected]
Caroline ElliottBelk Consultant, Belk Handbag Division127 Macaw LandingLexington, SC [email protected](803) 609-2170
Chantay DreherBelk Consultant, Michael Kors Specialist, Handbag Division804 Sweet Thorne Rd.Irmo, SC 29063cell: [email protected]
Robert B. Adams, Sr.Overby Farm, Hip Bones, Former Owner7209 Crystal AvenueBox 383Beulah, MI 49617cell: [email protected] Seamus ShinnersConnemara Concerts, Owner410 Seventh StreetTraverse City, MI [email protected]
Peter BarbadoroFire Protection Engineers and Technical StaffingIrmo, South Carolinacell:[email protected]
Phillip FleetwoodApplied, Account ManagerIrmo, South Carolinacell: 803 b546 [email protected]