the future direction of thailand automotive industryenergyforum.kmutt.ac.th/download/... ·...
TRANSCRIPT
บรรยายพิเศษ ทิศทางอุตสาหกรรมยานยนต์ไทยในอนาคต The future direction of Thailand automotive industry โดย นางจุรีรัตน ์สุวรรณวิทยา รองผู้อ านวยการสถาบันยานยนต ์
เอกสารประกอบการสัมมนา “อนาคตของยานยนต์ไฮบริดและไฟฟา้ในประเทศไทย” วันศุกร์ที่ 29 มีนาคม 2556 เวลา 08.30 - 12.00 น. ณ ห้องจูปิเตอร์ 4 อาคารชาเลนเจอร์ อมิแพค เมืองทองธานี
“The Future Direction of Thailand
”
of Thailand Automotive Industry ”
by
Mrs. Chureerat Suwanvithaya, Vice President of Thailand Automotive Institute
Friday, 29th March, 2013 @ Challenger Hall, Impact, Muangthongthani
1. Current situation and positioning of Thailand Automotive Industry
in Global and ASEAN
2. Competitiveness of Thailand Automotive Industry
3. Global trend of automotive technology
OutlineOutline
3. Global trend of automotive technology
4. Thailand Automotive Industry Development Master Plan 2012-2016
2
11. Current situation and positioning of Thailand . Current situation and positioning of Thailand
Automotive Industry in Global and ASEANAutomotive Industry in Global and ASEANAutomotive Industry in Global and ASEANAutomotive Industry in Global and ASEAN
3
World Automobile Production
2012 = 80.4 mil.units(CV 25%: PC 75%)
0.4%
-12%Hamburger crisis
Source: OICA & FOURIN
4
Global Automobile Production Ranking 2012
5
Global Automobile Sale Ranking 2012
Source: FOURIN 6
2,000
2,500
3,000
3,500
K (1,000) 2007 2008 2009 2010 2011CAGR 7%
Overview of ASEAN Automotive industries
0
500
1,000
1,500
2,000
Indonesia Malaysia Phillipines Thailand Vietnam ASEAN
CAGR 20%
CAGR 5%
CAGR 7%
CAGR 3%
CAGR 8%
Source: AAF (analyzed by TAI)
7
Current Situation of Thailand Automotive Industry
Source : Thailand Automotive Institute (TAI)8
Thailand Automobile Production Capacity
2.722.33 2.39
Decreased from Flood in Thailand1.88
1.681.641.57
1.27
Units
1.27
Source : Thailand Automotive Institute (TAI)9
Assembler Capacity 2012Honda 1,400,000
Yamaha 600,000
Thailand Motorcycle Production Capacity
Suzuki 450,000
Kawasaki 150,000
Total 2,600,000
Source : Thailand Automotive Institute (TAI)10
Proportion of Type of vehicles in Thailand Production
Passenger Car34%
Bus/Truck1%SUV
7%
Source : Thailand Automotive Institute (TAI)
Double-Cab37%
Pickup 1 ton24%
11
Thailand Vehicle Export to the World 2011-2012
17%
30%
10%
10%
20%
30%
40%
200000
250000
300000
350000
(1,000 units)
Jan-Dec’ 12 = 1,026,671 UnitsJan-Dec’ 11 = 735,627 Units
Growth = 40%
0%
-18%-12%
-30%
-20%
-10%
0%
0
50000
100000
150000
Asia Oceania Middle East Africa Europe Central & South America
Jan-Dec'11 Jan-Dec'12 Growth
Source : Thailand Automotive Institute (TAI)12
Export-Import of Thailand Automotive Industry 2012
2011 2012 Growth (Jan-Dec) (Jan-Dec) (%)
Export 780,944 1,010,402 29-Car 342,880 494,350 44-Motorcycle 24,783 35,486 43
Unit : M.B.
-Motorcycle 24,783 35,486 43-Auto parts 413,281 480,566 16Import 395,416 669,113 69-Car 51,521 73,090 42-Motorcycle 1,305 4,009 207-Auto parts 342,590 592,015 73Export > Import 385,528 341,289 -11
Source : Thailand Automotive Institute (TAI) 13
22. Competitiveness of Thailand . Competitiveness of Thailand
Automotive IndustryAutomotive IndustryAutomotive IndustryAutomotive Industry
14
Country 2009 2010 2011 2012 2013 2014 2015 2016 2017
THAILAND Euro3 Euro4
INDONESIA Euro2 Euro 4 (Tentative)
MALAYSIAGasoline Euro2 Euro 3 (Tentative)
Euro 4 (Tentative)Diesel Euro 1 Euro 2 (Tentative)
Emission standard
Diesel Euro 1 Euro 2 (Tentative)
PHILIPPINES Euro2 Euro 4 (Tentative)
VIETNAM Euro2 Euro4 (Under Study)
SINGAPOREGasoline Euro2 Euro 4 (Tentative)
Diesel Euro4 Euro 5 (Tentative)
Source : Thailand Automotive Institute (TAI) 15
500,000
600,000
700,000
800,000
18,20
43,30041,100
41,15041,900
18,20
43,30041,100
41,15041,900
18,20
43,30041,100
41,15041,900
18,200
43,30041,100
41,15041,900
Human resources development
483,000 501,200 544,500 585,600 627,100 669,000
0
100,000
200,000
300,000
400,000
2010 2011 2012 2013 2014 2015
No. of Labours
18,20018,20018,200
Incresing Labours
Source : Thailand Automotive Institute (TAI) 16
Top 100 of 2010 Global Suppliers Active in Thailand
2. Denso4. Aisin Seiki
13.Yazaki15.Sumitomo
46.Bridgestone49.Tokai Rika57.Showa61.Mitsuba
1. Robert Bosch3. Continental6. Faurecia7. Johnson Control
44. Federal-Mogul47. Michelin50. GKN Driveline51. Hella
Japanese Global Suppliers Other Global Suppliers
Top 100 Global suppliers investment in Thailand
15.Sumitomo16.Toyota Boshoku18.CalsonicKansei19.JTEKT20.Hitachi28.Toyoda Gosei33.NTN34.NSK35.Mitsubishi39.NHK Spring40.Koito41.TS Tech43.Takata
61.Mitsuba
66.Asahi Glass72.Stanley74. Akebono Brake82.Sanden
84. F-Tech92.Alpine94.Pioneer98. Omron
28/29 Companies
7. Johnson Control
8. ZF11. TRW12. Delphi14. Lear
17. BASF 21. Valeo22. Visteon23. Autoliv
25. Mahle27. Dana31. BorgWarner36.Teneco
51. Hella52. Goodyear
56. Grupo Antolin58. Bayer59. TI Automotive
65. Draexlmaier67. American Axle73. Rieter Auto.84. F-Tech
86. Hayes Lammerz93. 3M
30/71 companies
Source : Thailand Automotive Institute (TAI) 17
Competitiveness benchmarking ofThailand, Indonesia, Malaysia
Source: Boston consulting group 18
Thailand Automobile production & share in ASEAN 2012
Source : Thailand Automotive Institute (TAI) 19
Overview of ASEAN Automotive industries
Thailand• Population : 67 Million• Production 2011 : 1,457,795 Units• Sales 2011 : 796,123 Units
Philippines• Population : 92 Million• Production 2011 : 64,906 Units• Sales 2011 : 141,616 Units
Vietnam• Population : 87 Million• Production 2011 : 100,465 Units• Sales 2011 : 109,660 Units• Product Champion : Motorcycle
• Sales 2011 : 796,123 Units• Product Champion : 1-ton Pick up
Indonesia• Population : 240 Million• Production 2011 : 837,948 Units• Sales 2011 : 894,164 Units• Product Champion : SUV and MPV, Big Truck
Malaysia• Population : 28 Million • Production 2011 : 533,515 Units• Sales 2011 : 600,123 Units• Product Champion : Passenger Car
ASEAN Key Indicators• Population 2011 : 608.8 million • GDP 2011 : 2,153 Billion (US$)• GDP 2011 Growth rate : 4.4% • Car Production 2011 : 2.99 million units• Car Total Sales 2011 : 2.59 million units
20
Increasing
demand
High domestic demand
Increasing
capacity
ASEAN Automotive Matrix
ASEAN Countries’ Positioning in Automotive Industry
No Production Base Strong Production Base
Low Domesticdemand
Source : Thailand Automotive Institute (TAI) 21
SWOT Analysis of Thailand Automotive IndustryStrength1. World Production base (Rank No.
10 in 2012)2. Supplier’s long experience 3. Competitive supply chain4. High skill labor5. Competitive in geographical area 6. Government policy
Weakness1. Inadequate of Testing , R& D
center for development2. Cost of labor in creasing 3. Trend to lack of skill labor in future4. Few number in outbound
investment 5. Know-how transfer
Opportunity Threat
22
Opportunity1. Investment confidence with
government policy2. New Testing, R&D center investment3. FDI in new products 4. Growth and development of supplier
from Thailand to be the world production base and hub of ASEAN
5. AEC 2015 increase free flow of products, labor, trade and investment
6. Development of alternative/renewable energy vehicles
Threat1. Uncertainty from the climate
change2. NTBs/NTMs increasing in
competition3. Development of the competitor in
advanced technology (China, India, Indonesia, Malaysia)
4. Change of new automotive technology
Source : Thailand Automotive Institute (TAI)
33. Global Trend of Automotive Technology. Global Trend of Automotive Technology
23
Total CO2 emissions are not decreasing
Need to monitoring and control CO2 in the future
Automotive Industry TrendsEnvironmental Issues
Carbon monoxide
Carbon dioxide
24
EU vehicles toxic emission down but CO2 still a challenging
Source: Automotive Foundation (FIA)
Nitrogen oxide
Volatile organic compound
Sulfur dioxide
Automotive Industry Trends(Environmental Issues)
Source : International Energy Agency (IEA) 25
Global Vehicle Safety Regulation Improvement
Automotive Industry Trends(Safety Issues)
Active safety standardBrakes (Electronic stability program, ESP) etc.
26
Source : Global Trends 2020 and Beyond Automobile Use, Environment & Safety Challenges, FIA
Foundation, June 2011
Passive safety standardCrash test (Design crumple zones) etc.
Intelligent Transportation System (ITS)
Motor vehicle world in use forecast to 2045
Motor vehicle world in use forecast to 2045
27
Source: David ward (2011)
MalaysiaGreen Initiative
IndonesiaNew incentives for Small passenger car (not exceeding 1,000 cc.)
ASEAN countries focus on new technology
ASEAN Countries’ Policy in Automotive industry
28
VietnamMotorcycle andLow cost productionbase
PhilippinesTransmission production
Source : Thailand Automotive Institute (TAI)
Opportunity and Threat from FTAs
AFTA
ACFTA
TAFTA
JTEPA
ASEAN
ASEAN-China
Thai-Australia
Thai -Japan
Opportunity- Liberalize- Market Expansion- Free flow of goods, - labor and services
Thailand and ASEAN now has signed total 8 FTAs :
29
JTEPA
TIFTA
AKFTA
AIFTA
AANZFTA
Thai -Japan
Thai-India
ASEAN-South Korea
ASEAN-India
ASEAN-Australia /New Zealand
Threats- High competition- NTBs/NTMs increase- Import tax of finished
products is 0% in some FTAs which resulted in local production competition ;Ex. Import EV from China of Japan is 0%
33. Thailand Automotive Industry Development . Thailand Automotive Industry Development
Master Plan Master Plan 20122012--20162016Master Plan Master Plan 20122012--20162016
30
Vision 2021
“Thailand is a global green automotive
production base with strong domestic
supply chains which create high value
Vision 2011
“Thailand is production base in Asia
which creates more value added to the
country with strong automotive parts
industry”
The way forward of Thailand
supply chains which create high value
added for the country”
ประเทศไทยเป็นฐานการผลติยานยนต่
ของโลกดว้ยหว่งโซอ่ปุทาน
(Supply chain) ที9สรา้งมลูคา่เพิ9มในประเทศและเป็นมติรกบัสิ9งแวดลอ้ม
Green = Environmental friendly & international standard
industry”
ประเทศไทยเป็นฐานการผลติยานยนต่ของเอเชยี สามารถสรา้งมลูคา่เพิ9มในประเทศดว้ยอตุสาหกรรมชิFนสว่นยาน
ยนตท์ี9แข็งแกรง่
31
Development Planning in the key competitiveness
1. Facility: Testing center2. R&D
� Light weight vehicle � Alternative fuel� Vehicle safety� Vehicle safety� Advance technology
3. AHRD� Japanese government� GIZ (Germany)� KANGAN (Australia)� University (Thailand)
32
แผนแม่บทอุตสาหกรรมยานยนต์ พ.ศ. 2555-2559
Master Plan for Thai Automotive Industry 2012-2016
Strategic Plan
(3 COEs + 2 ENVs)
VISION 2021“Thailand is a global green automotive production base
with strong domestic supply chains which create high value added for the country”
Alternative energyProductivity
Improvement
Cluster/Supply chain
Network
Green manufacturing
Integrated AHRD
System Development
Capability upgrading
AHRD Alliance
Human Resources
Development
Entrepreneur Strength
Enhancement
Alternative energy
Light weight vehicles
Vehicle safety
Advanced production T technology
Research andTechnology
Development
• Testing and R&D Centers
• Automotive Academy
ENV-1
Infrastructure
• Policy Integration
• Policy Research Support
• Promote Investment Promotion for Green Products and Suppliers
• Branding for REM
• Automotive Information Centers
COE-1 COE-2 COE-3
COE = Center of Excellence ENV = Good Business Environment 33
Thailand Automotive InstituteThailand Automotive Institute
www.thaiauto.or.thwww.thaiauto.or.thwww.thaiauto.or.thwww.thaiauto.or.th
Thank You
34