the noodle market

8/21/2019 The Noodle Market

1/27

INSTANT NOODLES


2/27

Instant Noodles market

• Total market share of instant noodlemarket in India is Rs 3500 crore.

• Annual sales Rs 3000 crore in 0!"in noodles and #asta cate$or%.

• &ro'th rate #er %ear(0 #ercent.

•

Research )% Nielsen.


3/27

NESTLE *A&&I

Name of brand Quantity Price

Oats Noodles +0 $m Rs 5

Atta noodles 30 $m Rs ,5

-un$roo "0 $m Rs 5+

u##a mania /0 $m Rs "0

hicken !" $m Rs 30

*a$$i e$eta)les*ulti$rain1 Noodles

+0 $m Rs !5

*arket leader 'ith +0 #ercent in noodles cate$or%O2erall market leader 'ith 5+.3 #ercent in all cate$ories.


4/27

STD anal%sis of nestle

Se$mentation 4 )ased on lifest%le andha)its of ur)an families

Tar$etin$( kids adults

ositionin$( 'ith statements such as6 minute noodles7 and 6eas% tocook $ood to eat7.

Di8erentiation( taste 9a2or and#ackin$


5/27

*arket #enetration strate$ies of ma$$inoodles

• romotional cam#ai$ns in schools

• Ad2ertisin$ strate$ies

• A2aila)ilit% in di8erent #ack si1e

• Ne' #roduct inno2ations


6/27

• *e and *eri *a$$i

• Ne' *A&&I OATSNoodles:-ealthIsEn;o%a)le

http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4http://var/www/apps/conversion/tmp/scratch_1/---New%20MAGGI%20OATS%20Noodles%20AD%20#HealthIsEnjoyable%20.mp4http://var/www/apps/conversion/tmp/scratch_1/---New%20MAGGI%20OATS%20Noodles%20AD%20#HealthIsEnjoyable%20.mp4http://var/www/apps/conversion/tmp/scratch_1/---New%20MAGGI%20OATS%20Noodles%20AD%20#HealthIsEnjoyable%20.mp4http://var/www/apps/conversion/tmp/scratch_1/---New%20MAGGI%20OATS%20Noodles%20AD%20#HealthIsEnjoyable%20.mp4http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4http://var/www/apps/conversion/tmp/scratch_1/Me%20and%20Meri%20Maggi.mp4.mp4


7/27

hin$


8/27

*AR=ET SE&*ENTATION >OR -IN&amil% si1e?eas% to cook @ ser2e

A$e?All t%#e of a$e $rou#s

Occu#ation?on2enient for 'orkin$ #eo#le

•

s%cho$ra#hic se$mentation On the )asis of social status

(middle class lo'er middle class u##erclass @ u##er middle class

On the )asis of life st%le (eo#le 'ith )us% life st%les health @ tness

conscious


9/27

*AR=ET SE&*ENTATION >OR-IN&


10/27

hin$s Instant Noodles

http://var/www/apps/conversion/tmp/scratch_1/Ranveer%20Chings%20Instant%20Noodles.mp4http://var/www/apps/conversion/tmp/scratch_1/Ranveer%20Chings%20Instant%20Noodles.mp4http://var/www/apps/conversion/tmp/scratch_1/Ranveer%20Chings%20Instant%20Noodles.mp4


11/27

-L =NORR SOFNOODLES


=norr sou#% noodles G0 $m Rs !

hinese noodles friedrice

30 $m Rs 5

*arket share .G #ercent


12/27

=norr


13/27

• =norr sou#% noodles

http://var/www/apps/conversion/tmp/scratch_1/Knorr%20soupy%20noodles%20.MP4.mp4http://var/www/apps/conversion/tmp/scratch_1/Knorr%20soupy%20noodles%20.MP4.mp4


14/27

NISSIN


Scoo#ies /0 $m Rs !0

u# Noodles(*e$$i*ancho'

/0 $m Rs "0

u# Noodles(Tomato 50 $m Rs 0S#iced hicken /0 $m Rs "0

*anchurian 50 $m Rs 0

*arket share " #ercent


15/27

SE&*ENTATION TAR&ETIN& @

OSITIONIN&

• Se$ment

(Foun$sters

• Tar$et

(orkin$ indi2iduals

(*others

• ositionin$

(hoice )et'een *A&I and LASSI (omes in round sha#e

(an )e eaten e2en after sometime


16/27

• Nissin Scoo#ies

http://var/www/apps/conversion/tmp/scratch_1/Nissin%20Scoopies.mp4http://var/www/apps/conversion/tmp/scratch_1/Nissin%20Scoopies.mp4http://var/www/apps/conversion/tmp/scratch_1/Nissin%20Scoopies.mp4


17/27

IT JSN>EAST FIEEK


*a$ic *asala /5 $m Rs !0

lassic *asala /5 $m Rs !0

hinese *asala /5 $m Rs !5

*arket share is G #ercent


18/27

*AR=ET RESEAR- ANDS-ARE

• Indian noodle market

• Increasin$ com#etition

•

Ne' #roduct launches and etensi2emarketin$

• Stress on health and 'ellness

•

Traditional 9a2ors still dominate• -u$e rural market


19/27

Nissin


20/27

• Sunfeast Fi##ee Noodles

http://var/www/apps/conversion/tmp/scratch_1/Sunfeast%20Yippee%20Noodles%20-%20Vote%20for%20Yippee%20tvc.mp4http://var/www/apps/conversion/tmp/scratch_1/Sunfeast%20Yippee%20Noodles%20-%20Vote%20for%20Yippee%20tvc.mp4http://var/www/apps/conversion/tmp/scratch_1/Sunfeast%20Yippee%20Noodles%20-%20Vote%20for%20Yippee%20tvc.mp4


21/27

INSTANT NOODLE *AR=ETS-ARE

• The market isdominated )%instant

noodles andNestle


22/27

Trends in Indian noodlemarket

• Increasing competition

• New product launches andextensive marketing

• Stress on health and wellness

• Traditional avors still dominate

•

!ddressing rural market


23/27

"ey players in Indian noodlemarket

• Nestle J*a$$iK

• -industan nile2er J=norr Sou#%NoodlesK

• &laoSmith=line onsumer -ealthcareJ>oodlesK

• a#ital >oods Ltd. Jhin$Ms SecretK

•IT JSunfeast Fi##ee noodlesK

• & >oods India 2t. Ltd.J'ai 'aiK

• >uture &rou# Jtast% TreatK


24/27

#pportunities in Indian noodlemarket

• $ealth and wellness theme

• $uge %ural market


25/27

Instant >ood ate$ories

#ma

Rice Idli

Ra2a Idli

Dhosa

ada&ota

=haman

Dal'ada

Dahi'ada

Dhokla

Sam)harSo;i shiru

arious #uddin$s

=adhi oha

Sou#s

i11a

*ethi &ota

tta#am

>alafel

&ula);amun

-and2o

*athia

>afda holafali

*endu ada

&u;arati daal

Basundiermicelli

=hichi%a

>alooda

Read% to eat reci#es


26/27

Instant >ood ate$ories

• *a;or instant food com#etitors of thenoodle market

*TR )reakfast mies

Ramde2 instant food #roducts &its

Briaura

Blue)ird IT


27/27

Thank %ou

the noodle market

Documents