Turkish Fragrances & Deodorants Brands:Positioning & target markets

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Brand Positioning

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Gender

Age Target

SEC

Personality

Tagline

Color theme

Image

Feminine Mas/Fem Feminine Masculine Feminine Feminine Feminine Feminine

35-60 20-40 20-35 18-35 20-35 13-18 13-23 15-18

C1 B,C1 C1 B,C1 C1 B,C1 C1,C2 B,C1

Elegant, graceful, luxury,

feminity, black,

passionate, classic,

gold

Black& white,

minimalist, love, Plain,

Stylish, Cool,

Ying-yang

Sportive, Speed,

Powerful, Attractive,

Smart, Free,

Adventurer

Colorful, Positive, Flowers,

Romantic, Innocent,

Young

Stylish, Fancy ,

Energetic, Trend

Follower

trend follower,

fun, Lively,

exciting

Emotional, Anxious about Future, Price

sensitive ,trend follower, love

music, TV, internet and chatting with friends, love

Colors, creative, fun, Lively,

exciting, different, sincere,

Dynamics, playful

Feel the passion on your

skin

Love is imprisonment

Satin like Skin

Never Slow

Down

Let love surround

you

Scent of your life

She is…..

Black & Yellow

Black Vs. White

Bright colors

Black + green, Blue ,

Orange

White + purple

Pink Pink & White

Candy like colors &

candy like designs +

purple

Bellissima means Beautiful

in Italian, it shows

permanent and oriental.

Delicate and chic women's fragrance, and indispensabilityof being classic

Minimalism, harmony , Paradoxes, Ying-Yang, Opposition

silk-like effect on the skin,

nice smelling

fresh experience

Enthusiasm,

Colorful Splashes,

Racers

Floral ,Colorful

Magical World and

Fantastic World of

childhood

Colorful World, Natural

emotion, Sincere, Easily

Reachable, Sexy and with

feminine charm

VeetDisney Main Competitors

Brands

Gender

Age Target

SEC

Personality

Tagline

Color theme

Image

Masculine Masculine Masculine Feminine

20-30 24-35 20-35 24-35 18-24 40-60

C1 B,C1

Charismatic,

Modern, Young,

Dynamic, Energetic, Brave, Leader,

Intelligent...

Macho man, Impressive,

Harsh, Striking, Distant yet

affectionate, High School

Graduate, Self-employed, Self-care, Desired to

be sophisticated

Professional, style

enthusiasts ,look stylish

,trendy

Highly Energetic,

sports man, free spirited,

Attractive, Self Confident,

Adventurous, Curios, Open

minded

Dynamic, Successful, Talented, Powerful, Mindful of

his/her look/love

competition, Present in business world,

Ambitious

Innocence +Dynamism combination,

giving importance

to union, desire to have a

unique style, Student,

Employee , Social

Classic, Traditional,

elegant, Self caring, Minding her out look,

Party, dance, fashion, music,

entertainment,

mirror ball

Diving to freshness

Charming Man

N/A N/A N/A Pure LoveFor every

mood there is a Caldron

It leaves its mark…

Let`s Party

Red, White, Black

Black, Gold, White +

Dark Blue

Black& Red

Silver, Black and

White

Dark Blue Vs.

Grey

Purple & Cyan

Lavendermixture of

Mystic rationalism of

the east + contemporary perspective of the west

premium, High

quality

focusing on culture and arts events

sports and sportspers

ons

High Adrenaline

life, Life style brand,

Sports

Equal Strength of men and women in

different but independent

arenas yet with their own

personality, Values Habits & individuality

Dynamism and innocence come

hand in hand, suitable for daily use

with it's soft scent, emphasizing harmony and

synergy, a young and modern

perfume for original personalities.

Classic in Style, Fresh as well as seductive,

light as well as deep

Colorful World,Lively, exciting,

different, sincere but

Weird Atmosphere

around

Nivea, Arko,Gill

ette,

Arko,Supermax,

Taft, Nivea,Creative

look, MaxFa,Rexona

Mas/Fem Mas/Fem

C1 C1 C1

Mas/Fem

15-25

Mas/FemMas/Fem

A,B C1A,B,C1C1

17-35

Main Competitors

Brands

17-35

Target markets

Aromel Feminine Lines Aromel Masculine Lines

Age Target

40-60 Years Old

20-35 Years Old

20-40 Years Old

20-35 Years Old

15-25 Years Old

13-18 Years Old

Brands Portfolio Age Target

18-35 Years Old

23-40 Years Old

15-25 Years Old

Brands Portfolio

Marketing Channels

Gallery

Premium Hyper Stores, Gallery, Hie-Cosm, Chain Stores, Drug Stores (Emotion DEO)

Premium Hyper Stores, Gallery

Premium Hyper Stores, Drug Stores, Chain Stores, Hie-Cosm

Premium Hyper Stores, Hie-Cosm, Gallery

Gallery

Gallery

SEC Target

C1,C2

Marketing Channels

Segmentation, Age Target,

SEC

2008

June 2009

2003

Oct 2009

March 2013

Women between the age of 20-35.they like flowers and fresh fragrances. They are positive and like colorful things.

Emotion`s positive floral concept is its most important feature.it has a pure, young, colorful, eye catchy style….

Men between age 18-35.they are dynamic and like cars, motors and speed

It has a can box which can be used after the perfume is finished. Its bottle is very colorful; the attractive design on the box is used on the bottle with a color shine coming from the bottom.The action film Blade is the inspiration of the brand name. It is also an advantage for us that the consumers have awareness for the image and name of Blade

Women and man over the age of 20. they like innovative products and minimalist Style.

It has a minimalist packaging; its logo can only be completed when two boxes come together. Privacy shows the perfect combination of black and white; like the day and night, ying-yang…

2008

Women and men between the age of 15-25. they like trendy products, music and parties.

It has a very dynamic package design. The icons which teenagers like the most are used on the package. Its bottle is colored and gives the impression of porcelain.The fragrances are very long lasting and just for teenagers

It has a very luxury package design. Its bottle is colored and gives the impression of porcelain. The fragrances are very long lasting and sophisticated.

Launch DateBrand Target Audience Point of Differentiation

Women and men between the age of 20-35. they live in downtown, they are self confident and like luxury and fashion

Hunca Feminine Lines Hunca Masculine Lines

Age Target

40-60 Years Old

24-35 Years Old

18-24 Years Old

15-18 Years Old

Brands Portfolio Age Target

24-35 Years Old

20-35 Years Old

18-24 Years Old

Brands Portfolio

Marketing Channels

Gallery

Gallery

Gallery, Chain Stores

Gallery, Drug Stores(She DEO), Chain Stores

Local Groceries, Chain Stores

Gallery

SEC Target B,C1

Brands Portfolio

Rebul Feminine Lines Rebul Masculine Lines

Age Target

13-23 Years Old

Brands Portfolio Age Target

24-35 Years Old

Brands Portfolio

Marketing Channels

Gallery, Toy Stores ,Kids` Lands

Gallery, Local Groceries, Drug Stores (Rebul DEO)

SEC Target C1,C2

Fonex Feminine Lines Fonex Masculine Lines

Age Target

17-40 Years Old

17-40 Years Old

Brands Portfolio

Marketing Channels

Gallery, Local Groceries, Drug Stores, Chain Stores, Hie-Cosm

Premium Gallery, Premium Hyper Stores, Premium Drug Stores, Salons

Gummy SEC Target A,B+,B-

Age Target

17-40 Years Old

17-40 Years Old

Brands Portfolio

SEC Target C1

•Trisa (professional),Gummy, Trisa (General)A+•Trisa (professional),Gummy, Trisa (General)A-•Trisa (professional),Gummy, Trisa (General) B+•Trisa (professional),Gummy, Trisa (General) , Fonex, HuncaB-•Trisa (General), Fonex, Hunca, Aromel, Trisa (kids), RebulC1•Trisa (General), Aromel, RebulC2•Trisa (General), Aromel, RebulD

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esTargeting = SEC + Brand Portfolios