voicec@naver.comhttp://blog.naver.com/voicec

2010. 1

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(Source: A new way to measure word-of mouth marketing, McKinsey Quarterly, April 2010) - (Word of Mouth): 20~50% - , , Indeed, word of mouth1 is the primary factor behind 20 to 50 percent of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive, factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would. 16

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