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www.barnardchevy.comfor our entire

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WESTSIDE NEWS INC.Publishers of Suburban News & Hamlin-Clarkson Herald

Due To Easter There Will Be An

EARLY DEADLINEfor the issue of APriL 5th

All advertising and other materialsmust be in our office no later than

WeDNesDAY, APriL 1stAt 4:00 PMSPECIAL NOTE

Our office will be closed onFriday, April 3rd

5605 Brockport-Spencerport Rd.Brockport, NY 14420

(585) 391-3571

13936 Route 31Albion, NY 14411

(585) 589-9610www.BentleyBrosInc.com

Whether in print or online, one look at the Suburban News or Hamlin-Clarkson Herald and you’re sure to fall in love with it. For the best in local news, events, and advertising, there is no better source.

www.westsidenewsny.com1776 Hilton-Parma Corners Rd., Spencerport, NY 14559

585-352-3411

We always, all ways, give you more.

The Westside News

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creek and trees.Let us build your dream homewww.HoldingHomes.com

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(585) 781-0171

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Farmers markets get special attention and support from newly created specialist postby Kristina Gabalski

Farmers markets are growing in popularity all across the country and locally the markets, their man-agers and the growers who sell their produce, are benefiting from an innovative support project called “Merchandising for Improved Per-formance at Farmers Markets.”

The project, dubbed The Farmers Market project for short, is overseen by Jarmila Haseler, Farmers Market Specialist at Cornell University Co-operative Extension.

The program is relatively new, get-ting underway two years ago and is the vision of Elizabeth Claypoole, Executive Director and Ag. Issues Leader of Cornell Cooperative Ex-tension Wayne County. Haseler says Claypoole serves as her supervisor.

“The main goal is to connect the organizers (of farmers markets) with needed resources in order to strengthen the farmers markets net-work and provide better economics for local farmers,” Haseler explains. “We are really having a lot of posi-tive feedback and a lot of impact in the community.”

Her position as farmers market specialist is so new, there was no job description when she inter-viewed for the post. Haseler says there is no one else in New York state with her job title. The project serves an eleven-county area includ-ing Wayne and Monroe Counties.

“One of the key factors for success is connecting stand-alone markets with local organizations. This in-creases their visibility and standing in the community, resulting in bet-ter chances of higher performance and survival,” Haseler says. “We provide ongoing support by supply-ing updates from organizations such as the USDA or NYSDAM in addition to classroom or on-line training,

workshops and consultations.”Another important factor in farm-

ers market success is increasing the tenure of market managers, who typically serve three to four years, Haseler says. The majority of farm-ers market managers are not paid and hold full-time jobs elsewhere. During the growing season, they typically put in 12-16 hours each week on their farmers market duties alone.

“How long can you last and do it for free?” Haseler questions.

When a municipality or organi-zation decides to begin a farmers market, Haseler says providing pay for the manager is recommended. Lengthening the tenure for market managers means better-run, better-performing and long lasting farmers markets, she says.

Farmers markets are worth the effort, Haseler says, noting they are a win-win for communities. Consumers can connect with local farmers, other local businesses, and members of the community. “Mod-ern-day markets can be a lively and eclectic experience,” Haseler observes, “drawing customers of diverse ethnic backgrounds, social groups and ages. They can be the only social event that brings the community together in less popu-lated rural areas.

“Not only do farmers markets pro-vide fresh food for communities,” she continues, “they also serve as an important financial outlet for lo-cal farmers and other vendors, pro-viding an economic benefit to the host communities.”

Stacy Mitchel, a senior researcher at the Institute for Local Self-Reli-ance, cites the economic impact of buying local: “In a national chain, only about fifteen cents of every dollar spent stays local. The eighty-

five cents goes back to the corporate headquarters. In shopping at locally owned enterprises, like farms, it is thirty to fifty cents that stays local.”

The revival of communities is an-other benefit of farmers markets, Haseler says. Some communities utilize vacant lots which had been vulnerable to vandalism. “The farm-ers market draws people in and im-proves the neighborhood,” she says.

Additionally, there are direct and indirect benefits, including less obe-sity, less diabetes, less waste, Hasel-er says. Consumers “learn where food comes from and get to know the farmer.”

She describes an event she orga-nized at a local farmers market last September call “Bee at the Market.” It included honey producers and educational materials about native pollinators as well as games, raffles, prizes and recipes. Shoppers moved between vendors and educational displays receiving samples and reci-pes.

“It was a perfect storm and

doubled foot traffic at that market,” Haseler says. The vendors had ex-cellent sales and the public was edu-cated, she adds.

In early January this year, Haseler attended a luncheon meeting of the Churchville-Riga Chamber of Commerce. Bob King of MCC’s Ag-riculture and Life Sciences Institute spoke about the emergence of farm markets and distilleries.

Churchville Mayor Nancy Steed-man said the village is interested in starting its own farmers market. She tells the Suburban News/The Herald that she has met with Riga Supervisor Bob Ottley regarding the market and says that it would likely get going in 2016.

“We are considering getting an advisory board together this year, to start planning for the farmers market,” Steedman says. She adds that the town and village boards will discuss the farmers market at a joint meeting on May 18 at the Riga Town Hall.

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4 Look for these inserts

• GATES BIG M Delivered in Ogden, Spencerport.

• TOPS Delivered in Bergen, Holley, Murray, Clarendon.

• DICK’S SPORTING GOODS Delivered in Brockport, Sweden, Holley, Murray, Bergen, Clarendon.

• GREECENEWSNY.COM Delivered in Parma (partial)

OTHER WAYS TO ENTER1. Watch your Suburban News or Hamlin Clarkson Herald each week for your entry blankSimply answer the questions & send it in.2. PLUS make a copy of every receipt over $25 for purchases made at any of the listed advertisers from the Hometown Community Directory and you’ll receive credit for one entry for each receipt submitted.3. PLUS make a copy of every estimate for services made by any listed advertiser from the Hometown Community Directory and you’ll receive credit for one entry for each estimate submitted.

1. Limit one entry per week per household for answers to questions printed below. No limit on entries submitted with a receipt for purchase or estimate for services as described above.2. All entries must be submitted in individual envelopes. All envelopes must have a return address on the front of the envelope including name of entrant. Entries submitted with a receipt must say “RECEIPT” on the envelope. Entries submitted with an estimate for service must say “ESTIMATE” on envelope. Numerous entries submitted in one envelope will count as only one entry.

RULES

Copies of the Hometown Community Directory may be picked up at our office at 1776 Hilton-Parma Corners Road, Spencerport.

Find The Answers To The Questions Below Inside Your Hometown Community Directory

THIS WEEK’S QUESTIONS - Questions also listed on our website.

Mail this ad with your answers to

DIRECTORY ESCAPEc/o WESTSIDE NEWS INC.

P.O. Box 106, Spencerport, New York 14559Questions and entry form also available on our website.

Name______________________________________ Phone__________________

Address______________________________________ Zip__________________

AGAIN FOR THIS EDITIONYour choice of businesses to select from will be limited. Commencing with the May 2005 contest winners, we are limiting the certificate total for the next year from any particular business to the total spent on advertising by that business in the Hometown Community Directory for that year.

1. What dentist is “committed to the oral health of you and your family”?

_________________________________________found on page___________.2. What sign company does magnetic signs?

_________________________________________found on page___________.3. What business is found on the right-hand page of the Index of Display Advertisers?

_________________________________________found on page___________.4. What is the phone number for the Lake Ontario Baptist Academy?

_________________________________________found on page___________.

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NOW YOU CAN ENTER ONLINE!To make entering our Directory Contest easier we now have the questions on our website

WESTSIDENEWSNY.comClick on “Features” and select the Directory Contest from the choices. That week’s questions

will be on that web page. All answers can only be found in the current edition of the

Hometown Community Directorysimply email your answers to the four questions to

directoryfunpackage@westsidenewsny.com

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