開源節流實例分享 美麗的力量 臺灣的驕傲 2010 臺北國際花卉博覽會
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開源節流實例分享 美麗的力量 臺灣的驕傲 2010 臺北國際花卉博覽會. 臺北市政府產業發展局 101 年 11 月. 簡報大綱. 壹、緣起 貳、籌辦過程 參、執行成果 肆、經費資源 伍、整體效益. 邁入 21 世紀，國家競爭愈趨激烈。 舉辦大型國際活動為行銷國家、展現國力最有效的方法。 我國在 2009 年分別舉辦高雄世運、臺北聽奧，均達到成功行銷臺灣之目的。 2010 臺北國際花卉博覽會接下行銷臺灣的重擔。 本報告以花博為案例，提出經驗分享。. 壹、緣起. 3. 貮、籌辦過程. 1. 活動性質： - PowerPoint PPT PresentationTRANSCRIPT
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