498200135 英文三 周婉茜 499050628 影傳二 黃美玲 499050056 影傳二 謝宛伶 ...
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498200135 英文三 周婉茜 499050628 影傳二 黃美玲 499050056 影傳二 謝宛伶 497651284 經濟四甲 孫毓寧 經濟三乙 陳建馨
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BackgroundBackground HistoryHistory Store CountStore Count
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Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer.
The company was originally a division of Fast Retailing Co., Ltd.. On November 1, 2005, it was restructured as a separate wholly owned subsidiary called Uniqlo Co., Ltd.
Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, France, Hong Kong, Malaysia, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom and the United States.
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1949-1994: rise in Japan1997: “SPA” strategy1998-2002: outlets spread and
overseas expansion2002-2004: Uniqlo profits dropped
sharply2005-present: further expansionThe goal of 5 trillion yen (about
61.2 billion US dollars) by 2020
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ASIA : Taiwan : 6 Japan : 854 China : 93 South Korea :
65 Hong Kong :15 Singapore :5 Malaysia :2 Thailand :1
AMERICA : U.S.A : 3EUROPE : England :13 Russia : 2 France : 1
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SWOT Analysis
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Emphasize” Made for all”Emphasize” Made for all” Average of agesAverage of ages Basic & functional goodsBasic & functional goods Best ServiceBest Service Expand quickly in Taiwan marketsExpand quickly in Taiwan markets
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long-term R&Dlong-term R&D Decentralize markets and customer Decentralize markets and customer
bases in Taiwanbases in Taiwan Competitive opponentCompetitive opponent
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Creative Marketing methods Cooperate with celebrities and famous
designers Brand preference
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International Brand enter to TaiwanInternational Brand enter to Taiwan Reasonable price ?Reasonable price ? Reduce to buyReduce to buy
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The Logo
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The SloanThe Sloan
Target customer: People from all ages Easy to remember
Rhyme:
Uniqlo,
Made for all.
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AdvertisingAdvertising
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CommercialCommercial
Commercial 1Commercial 1http://youtu.be/3lW9QyKI_sA
Commercial 2: HighTechhttp://youtu.be/1Y1F9OVncSw
Casual Casual functionfunction
Modern Modern simplicitysimplicity
Freely Freely playful playful mindmind
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The latest products of The latest products of UNIQLOUNIQLO
Heattech Heattech Ultra light premium down jacketUltra light premium down jacket
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What is Heattech?What is Heattech? absorbs body moistureabsorbs body moisture smooth and softsmooth and soft highly resilient and durablehighly resilient and durable Especially for men’s heattech of which Especially for men’s heattech of which
the fabric can quickly absorbs moisture the fabric can quickly absorbs moisture that keeping you that keeping you dry and refresheddry and refreshed..
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What is Ultra light premium What is Ultra light premium down jacket?down jacket? further weight reduction high quality of bounce and fluffiness portable and fits in your pocket SO LIGHT! water-resistant
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TV CommercialsTV Commercials Chen Yi Han Ver. http://www.youtube.com/watch?
feature=player_embedded&v=CuWExQrVPBc
Chen Bo Lin Ver. http://www.youtube.com/watch?
feature=player_embedded&v=OfHNwMMzgSE
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ConclusionConclusion Idea :made for allIdea :made for all Be originalBe original Change clothes, Change the worldChange clothes, Change the world Japan’s Brand/CompanyJapan’s Brand/Company Common Price but High QualityCommon Price but High Quality Simple and ComfortableSimple and Comfortable Concentrative AdvertisementConcentrative Advertisement Shopping at homeShopping at home Very PopularVery Popular