.

1. & 4

1) 4

2) 6

3) 10

2. 11

1) 11

2) 13

3) 18

3. 19 1. 19

2. 20

25

.

1. 27

1) 27

2) 28

3) 30

2. 31

1) 31

2) 33

34

1. &

1)

2)

3)

2.

1)

2)

3)

3.

1)

2)

.

- 4 -

1. &

1)

(Ms. Nam Phuong)

Lam Dep Magazine

/

2015. 06. 30

Dep Magazine(tapchilamdep.com) (Ms. Nam Phuong)

/

Dep Magazine , ,

Q1. .

?

.

.

, , ,

.

,

, (Thorakao) .

Q2. ?

13~ 15 .

, , , ,

.

, .

.

Q3.

?

, . ,

.

.

- 5 -

TREND 1.

Q4. ?

.

.

.

Q5. ?

?

. 18 ~ 30

. , 30

.

Q6. ?

The Face Shop Skin Food .

The Body Shop .

Q7. ?

.

.

.

Q8. ,

?

.

.

. .

Q9. .

?

.

.

.

- 6 -

2)

TREND 2.

,

: CIA World Fact Book

- 0 ~ 29

-

,

9,000 ,

. 30

.

,

.

90%

10% .

[ Miss Saigon ]

.

,

,

. Thorakao , ,

, , ,

80% 1).

,

1) Thuonghieu24h (thuonghieu24h.com.vn), ,

.

- 7 -

TREND 3.

,

.

, , ,

,

2)

.

. 200

3)

.

,

, ,

[ ]

2) VietnamPlus (en.vietnamplus.vn), 3) KOTRA , ,

.

- 8 -

TREND 4.

,

4)

,

. (Tony Moly)

[ ]

10 .

,

4) brasol (brasol.vn), 2015

.

- 9 -

,

.

, 2014 16 4,000

. 50%

5)

,

. 22 USD

1 USD

.

[ ]

,

, .

5) Vietnam News(vietnamnews.vn),

.

- 10 -

3)

[ ]

1.

2.

3.

4.

,

1.

.

2.

50% 30 .

3.

4.

[ ]

.

- 11 -

2.

1)

1. (EU)

1) 95%

5~10%

2. ()

1) 95%

2)

95%

3)

10%

3. BDIH ()

1)

2)

3)

4. USDA ()

1)

100%

2) 95%

,

,

: ,

?

,

, USDA, , BDIH . 2014 12

24

,

.

,

.

.

.

- 12 -

Thorako

LANA

rendez-vous

,

,

,

.

, 6)

,

olivaloe, The Body Shop, yves roche

Nature's Gate, Dr.Spiller

Naris Cosmetics

THANN

Thorako, Lana, rendez-vous

6) , CNG TY FAIRFOOD, 2015 7

.

- 13 -

2)

SKINFOOD

ORIENT BEAUTY CORPORATION (OBC)

www.skinfoodvietnam.com.vn/

WATERY BERRY BLENDING CREAM ROYAL HONEY NUTRITION CREAM

699,000 VND / 50g 779,000 VND / 55g

, ,

,

, ,

(1) Skin Food ()

.

. 15~ 25

,

.

.

SNS

.

- 14 -

Ecotrue

Shea Butter Luxury Cream Argan Aroma Serum

50ml 40ml

, ,

, ,

Ecotrue

www.facebook.com/Ecotruevietnamwww.ecotrue.co.kr

(2) Ecotrue ()

.

.

,

.

- 15 -

THANN

THANN

2005, 2006

//

: ,

Rice Extract Moisturizing Cream Nano Shiso Age Inversion

850,000 VND / 80g 1,100,000 VND / 289ml

, , , ,

,

THANN-ORYZA CO.,LTD

www.thann.info

, , , , ,

(3) THANN ()

2002 . , ,

,

. ,

, , , , ,

20 ~ 40 .

.

- 16 -

Naris

Naris Cosmetics

, , ,

Majesta Neoaxis Cream

REJUARNA alive feel

CREAM

4,695,000 VND / 25g 2,295,000 VND / 25g

, ,

,

, ,

Viet Phat Distribution

www.pvdistribution.com

, , ,

(4) Naris Cosmetics ()

1932 , ,

, , . 30 ~ 40

, , , ,

. 1996

Viet Phat Distribution . , ,

.

- 17 -

Ecotrue

2015. 07. 08

Ecotrue . Ecotrue

.

,

.

.

.

,

, .

,

, /

. .

?

.

.

.

.

- 18 -

4)

.,

(

)

15 ~ 25

20 ~ 40

30 ~ 40

, , , ,

.

- 19 -

3.

1)

(2015 7 )

01

B2B . , ,

02

(VDA)

, (), ,

03

(Incoterms)

04

, ( ), ,

L/C, B/L, ,

05

= +

ASEAN FTA

FTA 10

06/

7)

1. HS Code 3303 ~ 3307

2. HS Code 3303 ~ 3307

3. 7 ~ 22% ( FTA )

* FTA 10

4. ( )

5. ,

7) : Tradenavi (www.tradenavi.or.kr)

.

- 20 -

2)

150 ~ 400 USD

1 (5 )

, (The Drug Administration

of Vietnam)

3

,

, 150 ~ 400 USD.

(Cosmetic Product

Proclamation Report)

,

(Certificate of Free Sale)

(Authorization Letter

from the Manufacture)

(Certificate of Analysis)

%

(Letter of Attorney)

: ,

.

- 21 -

. . , 1%

1% .

(/)

(30 )

( 3, 6, 7 )

, , , ,

,

(ASEAN COSMETICS DIRECTIVE) ,

.

- 22 -

/

: ASEAN COSMETICS DOCUMENT

(ASEAN COSMETICS DIRECTIVE)

.

ANNEX II

ANNEX III

ANNEX IV

ANNEX VI

UV

UV ANNEX VII

: ASEAN COSMETICS DOCUMENT

.

- 23 -

HS Code

(%)

AKFTA

(%)

33030000 (Perfumes and toilet waters) 18 -

33041000

(Lip make-up preparations)20 -

33042000

(Eye make-up preparations)22 -

33043000

(Manicure and pedicure preparations)22 -

, FTA

, , .

. ,

AKFTA

, 20 ~ 22%

FTA

200 3 10

- FTA . 2015 10 ~

22% 10

.

, , ,

1

.1.

.

- 24 -

33049100 (Powders, whether or not

compressed)22 -

33049920

(Anti-acne creams)10 -

33049930 , (Other face or

skin creams and lotions)20 -

33049990 (Other) 20 -

33051010 (Shampoos: Having

anti-fungal properties)- 7

33051090 (Shampoos: Other) - 15

33052000

(Preparations for permanent

waving or straightening)

15 -

33053000 (Hair lacquers) - 10

33059000 (Other) 20 -

33071000 (Pre-shave, shaving or

after-shave preparations)18 -

33072000 (Personal deodorants and

antiperspirants)- 15

33073000

(Perfumed bath salts and other bath

preparations)

20 -

33079040

(Other perfumery or cosmetics,

including depilatories)

- 15

34013000

(Organic surface-active products and

preparations for washing the skin)

27 -

: ,

.

- 25 -

,

VS

,

,

1.

1)

2)

3)

2.

1)

2)

.

- 27 -

1.

1)

(2014)

1 33.5%

2 28.9%

3 10.8%

4 6.8%

5 4.9%

6 1.9%

7 1.1%

8

0.1%

9 12.1%

VS

(33.5%) .

( )

(28.9%)

,

. M

. (Unilever)

.

+

,

: ,

: Big C, Co.op

SNS

.

- 28 -

2)

2013

:

Comscore 2013 Southest Asia

Digital Future in Focus

Lazada www.lazada.vn

Lazada

2012

22%

ChoDien

Tu.vn

www.chodientu.

vn

ChoDienTu.vn

29%

Yes24 VN www.yes24.vn

2009

100%

.

, 2016 4,300

, 40 ~ 45% .

2013 ,

,

60% . IT, ,

35%

.

.

.

- 29 -

,

(Showroom) .

,

. ,

.

[ ]

,

.

(Guardian) 24, 3

.

Lacocovie

(Coconut Oil)

[ Guardian ]

.

- 30 -

3)

CONG TY TNHH

.

.

Organics

.

(2015 7)

(C/Q)

Certificate of Quality

(www.kita.net)

S -

/

(C/O )

-

T - /

( )-

C

, ,

(C/O, C/Q )

P -/

1- -

Co -

,

,

,

. ,

.

,

(Certificate of Origin : C/O) (C/Q: Certificate

of Quality)

C/Q SGS ,

.

- 31 -

2.

1)

SNS

SNS

.

,

THANN

Naris

: (2015 7)

[ ]

.

- 32 -

(2014)

:

AUN Consulting

[ ]

SNS

Epinion Vietnam , 2014

2,500 . 78%

SNS

.

, SNS .

8).

SNS

, . SNS

,

9)

8) phanmemsaigon (phanmemsaigon.net), SNS 9) Nikko (asia.nikkei.com), ,

.

- 33 -

2)

2016 4 21 ~ 23

( 4)

Saigon Exhibition&Convention

Center()

cosmobeauteasia.com

, ,

. , 2014 10 K-Beauty

.

[ 2014 K-Beauty ]

Cosmobeaute Vietnam,

(Cosmobeaute Vietnam) ,

, , ,

. 2016 4 21 23 3

.

- 34 -

www.ec21.com

www.tradekorea.com

www.businesslist.vn

4 COSMOBEAUTE

,

ACTION PLAN

DB B2B

2 ,

,

( )

SNS SNS ,

1Siu th tinh du CMT ( / )

-

2CNG TY FAIRFOOD ( / )

myphamnga.vn

3Tam Hieu

( / )www.tamhieu.com.vn

4PICKIE

( / )pizkie.com/

5Cng Ty TNHH Sn Phm Xanh Cy ( / )

cay.net.vn

6Organics.VN

( / )organics.vn

7Daisy Organic shop

( / )chamsocdanhaycam.vn/lien-he

1 2014.2

2 Cosmetics firms seek makeovers Vietnam Plus 2014.10

3 Fake cosmetics products flood market Vietnamnews 2015.4

4Foreign Competition Shakes Up Vietnams E-Commerce

Market Vietnam Briefing 2014.6

5Opportunities in the Vietnamese Cosmetics Market: Q&A with

Le Chau GiangGCI 2014.10

6 VN to regain home cosmetics market with natural materials Vietnam.net 2014.3

.

- 36 -

2015 .

. , .

.

(www.tradenavi.or.kr) .