중국 mobile 시장조사 산업분석
DESCRIPTION
중국 Mobile 시장조사 산업분석. 왕루이. INOVATION Perspective. MARKET Perspective. INDUSTRY Perspective. FINANCIAL Perspective. Industry Chain. Industry Chain. MMS SMS. Phone Call. Content. Mobile Portal. Mobile Service. Mobile Device. User. Advertisers. Financial Service. System - PowerPoint PPT PresentationTRANSCRIPT
Industry ChainIndustry Chain분류분류 분류 기준분류 기준 11 분류 기준분류 기준 22
서비스서비스//
콘텐츠측콘텐츠측면면
Content Provider (Content Provider ( 콘텐츠 제공업체콘텐츠 제공업체 ))
콘텐츠 콘텐츠 Content Aggregator (Content Aggregator ( 마스터마스터 CP, CP, 모바일퍼블리셔모바일퍼블리셔 ))
Mobile Portal Provider (Mobile Portal Provider ( 모바일포털사업자모바일포털사업자 ))
포털포털 //서비스서비스Mobile Service Provider (Mobile Service Provider ( 이동통신사이동통신사 , , 무선망사업자무선망사업자 ))
Handset Vender (Handset Vender ( 단말제조사단말제조사 )) 단말단말
시스템시스템//
어플리케어플리케이션이션측면측면
Application Developer (Application Developer ( 솔루션벤더솔루션벤더 ))
솔루션솔루션 / / 플랫폼플랫폼Application Platform Vender (Application Platform Vender ( 플랫폼벤더플랫폼벤더 ))
Infrastructure & Equipment Vender (Infrastructure & Equipment Vender ( 통신장비벤더통신장비벤더 ))
장비장비 //원천기술원천기술Technology Platform Vender (Technology Platform Vender ( 통신원천기술벤더통신원천기술벤더 ))
가치연가치연
MobilePortal
MobileService
MobileDevice
UserContent
FinancialService
SystemSuppliers
VendorsAdvertisers
整体市场整体市场
20062006年年55月月
20062006年年66月月
20062006年年 77月月
20062006年年88月月
20062006年年 99月月
20062006年年1010月月
20062006年年 1111月月
20062006年年 1122月月
20072007年年11月月
20072007年年 22月月
20072007年年 33月月
20072007年年 44月月
NokiaNokia20.520.5
%%22.022.0
%% 21.5%21.5%22.922.9
%% 23.8%23.8%24.324.3
%% 25.3%25.3% 26.3%26.3%26.926.9
%% 26.1%26.1% 27.1%27.1% 28.4%28.4%
MotorolMotorolaa
12.512.5%%
12.212.2%% 12.0%12.0%
12.412.4%% 12.8%12.8%
12.612.6%% 12.7%12.7% 13.5%13.5%
14.914.9%% 16.7%16.7% 18.0%18.0% 20.1%20.1%
SamsungSamsung 9.9%9.9%10.110.1
%% 9.9%9.9% 9.9%9.9% 10.0%10.0%10.110.1
%% 10.2%10.2% 10.4%10.4%10.110.1
%% 10.5%10.5% 10.8%10.8% 10.3%10.3%
BirdBird 6.9%6.9% 6.4%6.4% 7.1%7.1% 6.6%6.6% 6.0%6.0% 6.2%6.2% 6.0%6.0% 6.2%6.2% 6.5%6.5% 6.2%6.2% 6.0%6.0% 5.7%5.7%
LenovoLenovo 4.1%4.1% 3.9%3.9% 4.4%4.4% 5.2%5.2% 5.7%5.7% 6.4%6.4% 6.1%6.1% 6.6%6.6% 7.4%7.4% 7.1%7.1% 6.7%6.7% 6.5%6.5%
SonySonyEricssoEricsso
nn 4.1%4.1% 4.3%4.3% 4.9%4.9% 5.0%5.0% 5.2%5.2% 5.3%5.3% 5.2%5.2% 5.0%5.0% 4.5%4.5% 4.9%4.9% 4.6%4.6% 4.4%4.4%
AmoiAmoi 4.0%4.0% 3.9%3.9% 4.2%4.2% 4.2%4.2% 4.3%4.3% 4.8%4.8% 4.8%4.8% 4.7%4.7% 4.8%4.8% 4.5%4.5% 4.0%4.0% 3.7%3.7%
KonkaKonka 3.6%3.6% 3.4%3.4% 3.3%3.3% 3.1%3.1% 2.9%2.9% 2.9%2.9% 2.7%2.7% 2.4%2.4% 2.3%2.3% 2.0%2.0% 1.9%1.9% 1.9%1.9%
BrandBrand ShareShare SaleSale(千)(千) GSMGSMshareshare
GSMGSMsellsell (千)(千)
CDMACDMAshareshare
CDMACDMASaleSale((千千 ))
LenovoLenovo 6.5%6.5% 563 563 7.0%7.0% 563 563
BirdBird 5.7%5.7% 488 488 6.1%6.1% 488 488 0.0%0.0% 0 0
AmoiAmoi 3.7%3.7% 321 321 4.0%4.0% 321 321
KonkaKonka 1.9%1.9% 162 162 2.0%2.0% 162 162
CECTCECT 1.9%1.9% 160 160 2.0%2.0% 159 159 0.0%0.0% 0 0
ZTEZTE 1.7%1.7% 146 146 0.5%0.5% 36 36 19.8%19.8% 110 110
HaierHaier 1.6%1.6% 140 140 1.7%1.7% 140 140 0.1%0.1% 0 0
TCLTCL 1.5%1.5% 125 125 1.5%1.5% 124 124 0.2%0.2% 1 1
GioneeGionee 1.1%1.1% 98 98 1.2%1.2% 98 98
TianshidaTianshida 0.9%0.9% 79 79 1.0%1.0% 79 79
HisenseHisense 0.3%0.3% 27 27 0.1%0.1% 5 5 3.8%3.8% 21 21
DaxianDaxian 0.3%0.3% 25 25 0.1%0.1% 6 6 3.4%3.4% 19 19
EastcomEastcom 0.3%0.3% 23 23 0.3%0.3% 21 21 0.3%0.3% 2 2
AUXAUX 0.3%0.3% 23 23 0.3%0.3% 23 23
HuaweiHuawei 0.2%0.2% 16 16 2.8%2.8% 16 16
34.9% 35.9% 35.3% 33.9% 36.2% 37.0% 37.3% 37.2% 36.1% 38.2% 41.8%47.1%
31.9% 30.8% 32.4% 35.7% 35.6% 32.7% 32.3% 31.9% 31.2% 28.8% 25.8%25.2%
16.7% 15.8% 14.5% 12.4% 10.6% 11.7% 12.3% 12.9% 14.1% 13.4% 13.0%11.1%
4.9% 5.9% 7.2% 6.5% 6.0% 6.0% 4.0% 3.1% 7.2% 9.5% 8.6% 6.2%4.2% 3.7% 2.3% 3.2% 5.9% 6.5% 7.4% 8.5% 5.1% 4.7% 5.3% 5.3%4.6% 5.1% 6.6% 6.0% 3.9% 4.2% 6.0% 5.1% 4.8% 3.7% 3.4% 3.4%2.7% 1.8% 2.3% 1.7% 1.8% 0.7% 1.2% 1.4% 1.7% 2.2% 1.7%2.9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
May-05 Jun-05 Jul-05 Aug-05 Sep-05 Oct-05 Nov-05 Dec-05 Jan-06 Feb-06 Mar-06 Apr-06
Below 1000 1500-1000 2000-1500 2500-2000 3000-2500 4000-3000 Above 4000
产品类型产品类型
20062006年年77月月
20062006年年88月月
20062006年年99月月
20062006年年1100月月
20062006年年1111月月
20062006年年1122月月
20062006年年1122月月
20072007年年11月月
20072007年年33月月
20072007年年33月月
20072007年年44月月
20072007年年55月月
智能手机 智能手机 3.7%3.7% 4.3%4.3% 4.6%4.6% 5.0%5.0% 4.9%4.9% 5.3%5.3% 5.6%5.6% 6.2%6.2% 6.3%6.3% 6.3%6.3% 6.7%6.7% 6.7%6.7%
基于手写功能的基于手写功能的 PDPDAA 6.5%6.5% 6.5%6.5% 6.4%6.4% 6.4%6.4% 6.2%6.2% 6.1%6.1% 6.4%6.4% 6.6%6.6% 6.2%6.2% 6.1%6.1% 6.3%6.3% 6.4%6.4%
内置摄像头手机内置摄像头手机 45.9%45.9% 48.8%48.8% 51.0%51.0% 53.7%53.7% 54.8%54.8% 57.9%57.9% 58.4%58.4% 59.9%59.9% 62.4%62.4% 61.8%61.8% 59.5%59.5% 57.7%57.7%
百万像素手机百万像素手机 4.7%4.7% 6.3%6.3% 7.5%7.5% 9.3%9.3% 10.5%10.5% 13.7%13.7% 15.6%15.6% 18.1%18.1% 20.9%20.9% 21.6%21.6% 22.5%22.5% 23.2%23.2%
彩屏机彩屏机 90.7%90.7% 89.1%89.1% 90.0%90.0% 90.4%90.4% 90.6%90.6% 92.5%92.5% 92.0%92.0% 91.7%91.7% 93.0%93.0% 93.9%93.9% 92.4%92.4% 89.9%89.9%
2626 万色彩屏机万色彩屏机 7.6%7.6% 8.7%8.7% 9.5%9.5% 10.4%10.4% 11.3%11.3% 13.0%13.0% 15.0%15.0% 17.0%17.0% 19.1%19.1% 20.0%20.0% 20.6%20.6% 21.4%21.4%
66 万万 55 千色彩屏机千色彩屏机 65.6%65.6% 64.8%64.8% 65.4%65.4% 66.4%66.4% 66.4%66.4% 67.4%67.4% 65.9%65.9% 64.0%64.0% 64.7%64.7% 65.3%65.3% 64.4%64.4% 62.0%62.0%
黑白机黑白机 9.3%9.3% 10.9%10.9% 10.0%10.0% 9.6%9.6% 9.4%9.4% 7.5%7.5% 8.0%8.0% 8.3%8.3% 7.0%7.0% 6.1%6.1% 7.6%7.6% 10.1%10.1%
具有具有 GPRSGPRS 功能功能 80.0%80.0% 79.8%79.8% 81.5%81.5% 82.8%82.8% 83.3%83.3% 85.0%85.0% 84.1%84.1% 84.9%84.9% 85.6%85.6% 85.3%85.3% 82.8%82.8% 79.1%79.1%
彩信手机彩信手机 66.4%66.4% 67.8%67.8% 70.2%70.2% 72.4%72.4% 73.7%73.7% 76.5%76.5% 76.3%76.3% 78.2%78.2% 79.9%79.9% 79.7%79.7% 77.1%77.1% 73.5%73.5%
支持支持 JAVAJAVA 47.3%47.3% 48.3%48.3% 49.3%49.3% 51.6%51.6% 52.2%52.2% 53.5%53.5% 52.9%52.9% 53.9%53.9% 53.6%53.6% 53.1%53.1% 50.3%50.3% 48.3%48.3%
支持支持 MP3MP3 10.9%10.9% 13.1%13.1% 15.3%15.3% 18.1%18.1% 20.3%20.3% 24.0%24.0% 27.4%27.4% 31.4%31.4% 35.7%35.7% 37.5%37.5% 38.2%38.2% 38.6%38.6%
双屏机双屏机 45.2%45.2% 43.2%43.2% 42.3%42.3% 40.3%40.3% 39.1%39.1% 38.8%38.8% 37.3%37.3% 35.0%35.0% 32.2%32.2% 29.2%29.2% 26.1%26.1% 23.3%23.3%
支持蓝牙支持蓝牙 8.1%8.1% 9.7%9.7% 10.3%10.3% 11.5%11.5% 11.9%11.9% 13.1%13.1% 14.7%14.7% 16.4%16.4% 18.6%18.6% 20.4%20.4% 21.2%21.2% 22.6%22.6%
支持支持 FMFM 7.6%7.6% 8.7%8.7% 9.3%9.3% 9.9%9.9% 9.7%9.7% 10.4%10.4% 11.1%11.1% 12.2%12.2% 14.2%14.2% 15.4%15.4% 16.0%16.0% 16.7%16.7%
OperatorOperatorss
China Mobile China Mobile China UnicomChina Unicom China UnicomChina Unicom 이 이 CDMA CDMA 방식 운영자이고방식 운영자이고
China Mobile China Mobile 이 이 GSM GSM 방식 운영자입니다방식 운영자입니다 ..
CHINA UNICOMCHINA UNICOM 은 은 CDMA CDMA 방식중에서도 방식중에서도 8800MHZ 00MHZ 대역 즉 셀룰러 대역을 사용합니다대역 즉 셀룰러 대역을 사용합니다 ..
시장점유율시장점유율년년 이동이동 연통연통
19991999 8888 %% 1212 %%
20012001 76%76% 2424 %%
20022002 70%70% 3030 %%
20042004 66.166.1 33.933.9 %%
20052005 65%65% 35%35%
현제현제 60%60% 이상이상 40%40% 이하이하
SPSP
KongZhong.netKongZhong.net Sina.comSina.com Tom.comTom.com Tencent.comTencent.com LinktoneLinktone SohuSohu 163163
CPCP
Contentsaggregator
Merchant
Contentsprovider
Financialservice
provider
부가사용료 배분통화료수입배분
부가사용료수입배분
상거래대금 지급거래수수료 공제
거래수수료 공제
Site fee
Site fee
Site fee
Advertiser
광고비
Network operator
Network operator
Network operator
Customer
ContentsContents
Game Game MusicMusic Application SoftwareApplication Software Other functionOther function
꼭대기
중고층
중층
밑 층
중국정부 함께 이동통신 Structure 설립
이용한 Platform 진출과합작
Hardware 의 산업연진출
부푼 시장 진출 , Content시장 상푼 와 서비스
주변기기 , 주변부푼
산업츱급