GETTING THE MOST FROM YOUR DATA

If we all agree that data is thebinding force of all platformsin the future than our focusneeds to always start with data.

THE PROBLEM

COMPANIES DO NOT KNOW WHAT THEY SHOULD BE DOING WITH

DATA

OR, HOW TO ORGANIZE AND CREATE THE SEGMENTATION FOR

ACTIVATION

MOST DO NOT HAVE ENOUGH ACCESS TO 1ST PARTY TO BE

SUCCESSFUL1ST PARTY

3RD PARTY

…ECONOMICALLY THE MARKET IS BROKEN !!!

3rd party is extremely expensive in relationship

to the media costs

+

RELATÓRIOSDE BI

ATIVAÇÃO DE MÍDIA

ORGANIZAÇÃO E SEGMENTAÇÃO

PRIVACIDADEE PROTEÇÃO

COLETA DE DADOS

GESTÃO DO BIG DATA

Moat

Bright Roll Doubleclick

Bazaarvoice

i2.walmartimages.com

Database

AppNexus

DigiArt

AdAction

Playmobil

Audience Science

Typekit by Adobe

Bright Roll

Activity Ads

TradeDesk

CONTROLE SEUS DADOS

Live Rail

Walmart

Adap.tv

amazon.com

AppNexus

Amazon Associates

RightMedia

Facebook Exchange

PulsePoint

Rubicon

Rubicon

Double Click

z-ecx.images.amazon.com

PubmaticLiveRail

Openix

Eunt Media

CONTROLE SEUS DADOS

PONTO DE VENDA

CRM

HASHED

SITECAMPANHA

REALTIME

DSP

DMP

CRM

CLOUD

GESTÃO DOS DADOS

MOBILE

ONBOARDED AND MATCHED

DEIXE AS EXCHANGESFAZEREM O TRABALHO PESADO

INVESTIMENTO NO TARGET, NÃO NA PLATAFORMA

ENTREGA MÍDIACROSS DEVICE

NÃO ESCOLHA PLATAFORMA, BUSQUE O TARGET

PLATFORM AND SCALE

CLIENT ECONOMIC MODEL

$100 M 5%(GDB)

TOTAL MEDIA INVESTMENT

DATA COST

20%

DSP FEE

$76 M

REAL MEDIA INVESTMENT

17%more moneyto spendon media

This money will reflect in:• More impressions;• More interactions;• More visits;• More leads;• More sales;• Much more….

$100 M 20%(3RD PARTY)

20% $64 M

CASE STUDY

15%

5%

LOCAL DSP’S CAMPAIGNS

COSTS

3.4x

RESULTS

10.2x BETTERUSE OF FUNDS

3xmore costs

3RD PARTY

GDB

TYPE