adtech workshop
DESCRIPTION
This is for a workshop.TRANSCRIPT
- 1. Digital Advitising and beyond IPONWEB Tetsumi Arai
2. 3. 4. PC2013 5. ! 6. PC 7. PC 8. 9. OS 10. 11. 12. 13. 14. 100 15. CPM=Cost Per Miles = 1000 CPM1 1,000,000 100011000 500 CTR=(500/1,000,000)100=0.05%CPM=Cost Per Miles = 1000 CPM 2,000,000 100022000 500 CTR=(500/2,000,000)100=0.025% 16. = 17. 18. !CPM=1 1,000,000 =1,000 500 CPC=2 500 =1,000 2,000,000 19. eCPM =()1000 20. !CPM1 1,000,000 100011000 !eCPM=(1,000/1,000,000)1000=1CPC2 500 =50021,000 2,000,000 eCPM=(1,0002,000,000)1000=0.5 ! 21. = 22. 23. 24. 25. 26. 27. 28. IPMACGPS 29. IP Maxmind, Quova 30. CCC 31. 32. = 33. 34. 35. 36. 37. 38. http:/ /vimeo.com/14301686# 39. 40. 41. AppStore 42. ~ , DSP/RTB (), (), ()