2004 년도 해외 마케팅 계획
DESCRIPTION
2004 년도 해외 마케팅 계획. T&T Industries Co., Ltd. 조 형 열. Digital Door Lock 시장 요약. 시장의 과거 , 현재 , 미래 Digital Door Lock 시장은 과거에는 비싼 가격과 비밀번호 누출 등의 취약한 보안성과 제품의 불안정성 때문에 소비자들이 구매를 꺼려왔다 . 또한 제품의 설치도 전문 설치업자가 해야 되는 , 소비자가 쉽게 구매하여 직접 설치하기는 어려운 제품으로 인식이 되어 기존의 열쇠 설치업자들을 통한 소량 판매 위주로 되어왔음 . - PowerPoint PPT PresentationTRANSCRIPT
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2004 T&T Industries Co., Ltd.
T&T Industries Co., Ltd.
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Digital Door Lock , , Digital Door Lock . , . Digital Door Lock D.I.Y. (Introduction) , . , , Digital Door Lock . Digital Door Lock . IntroductionGrowthDecline Product DevelopmentMaturity
T&T Industries Co., Ltd.
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CompetitionCompetitive Prospect
FD-2200 , FD-2200 . (i-button) RF ID KEY FD-2200 . FD-2200 .
T&T Industries Co., Ltd.
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Marketing Strategy 1 : 100% Made in Korea , 1 .RF ID KEY KEY Digital Door Lock . .
T&T Industries Co., Ltd.
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Marketing Strategy I : .
: Digital Door Lock . D.I.Y. Shop: , D.I.Y. Shop (Walmart, Home Depot, etc..) Lock Smith: Lock Smith
T&T Industries Co., Ltd.
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Marketing Strategy II: . Agent, Distributor . - 6 (Incubation Period) . , 6 . - 6 6 .
: , . . - Sales (Successregister ) , FD-2200 , .
: .
T&T Industries Co., Ltd.
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. A/S , ( , , ) . Digital Door Lock .
Digital Door Lock FD-2200 , Market Share FD-2200 . , .
T&T Industries Co., Ltd.
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Sales ToolOEM , Sales Tool . Brochures Gift Box
T&T Industries Co., Ltd.
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2004 1 : Forecast Trial Order
2 : Forecast
3 : 2004 2004 1234561 2 3
T&T Industries Co., Ltd.
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, I
T&T Industries Co., Ltd.
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, IINew Zealand:
Megalomedia-1 door lock . sales plan . sample order . no sample. 2 trial order 50pcs
Cardkey Locks Ltd-1 door lock , sample order . no sample, free sample
no sample-1 .
Australia:
Teknology Computing Services PTY. LTD.-free sample / no sample. 1 .
Northern Locksmiths Lock Plus-1, , door lock . no sample
Iran:
IRAN LOCK MANUFACTURING co-1 sample order .
Ilia key card co.-1 sample order trial order 50pcs. no sample / free sample
Europe:
HOBERG NV/SA Belgium1 , OEM . . 1 trial order . 500pcs. FD2200 / FD1100 sample 12
Jumar - Poland1 sample order , 1 trial order OEM, . Trial order 100pcs
Direct Mobile Phones Limited - UK1 2004 , . Trial order . FD1200 / 1100 / 2200 sample 11 .
Le Brand International Corporation - Greece1, sales , , 2 50pcs~100pcs. FD1100 / FD2200. no sample
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T&T Industries Co., Ltd.
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, 2004 Note: FD-2200 & FD-1100
T&T Industries Co., Ltd.
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Website I (USA)
T&T Industries Co., Ltd.
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Website II (USA)
T&T Industries Co., Ltd.
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Website III (USA)
T&T Industries Co., Ltd.
2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.2004 T&T Industries Co., Ltd.