1

2

3

4

5

6

7

8132:53

9

1

ServiceServitium

11

1

Kotler2002

12

1

132:29

14

15

2

Regan1963

1Intangibility2Inseparability3Perishability 4Heterogeneity

16

2

17

2

182:39

19

1

1934

20

1

212:38

22

1

Peter Drucker1985

23

1

24HomeBox 4:36

25

2

26

2

cheaper better faster

27

2:38

Nano

28

2

cheaperbetterfastercheaperbetterfaster

29

30

2

31

32

33

34

2

35

2012.8.19

36

2014.2

37

2:00

Uber App

38

2:09

39

40

41

4:41

42

Johnson et al.2000

radical innovationincremental innovation

43

1

1

44

1

2

45

1

3

46

2

1

47

2

2

48

2

3

49

0:42

50

51

B777-300ER

52

53

20143

54

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58

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