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The Application of Stakeholder Theory to Relationship Marketing Strategy Development in aNon-Profit OrganizationAuthor(s): Simon Knox and Colin GruarReviewed work(s):Source: Journal of Business Ethics, Vol. 75, No. 2 (Oct., 2007), pp. 115-135Published by: SpringerStable URL: http://www.jstor.org/stable/25123980 .

Accessed: 03/03/2012 02:16

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