#3月瘋行動 從香港到海外移動平台推廣介紹
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Innovative mobile solutionsFollow us :
WeChat: 谷歌广告(ID: AdWordsOfficial)
Line: Google AdWords(ID: @adwordstw)
FB: Google AdWords(/gcnadwords)
AdWords Greater Chinahttp://www.youtube.
com/c/AdWordsGreaterChina
WeChat: 谷歌廣告學院小助手
Course review 用WebMaster提升您手機SEM & SEO
Link https://goo.gl/Wn0jTB
您可以訪問我們的官方社群，了解3月活動詳情。https://goo.gl/af7DUy
Confidential & ProprietaryConfidential & Proprietary
Innovative mobile solutionsGoogle App Dev TeamMobile sales department - Greater Chinaemail：[email protected]
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Be it iOS or Android；
Mainland China domestically or abroad；
We’ve got your covered: users of longevity and quality right at your fingertips!
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Points of contact
➔ Greater China Mobile Solutions Department
email：[email protected]
❏ App name/ App store URL❏ Date of product launch❏ Promotional budget❏ Company name❏ Contacts (phone / email)
➔ Kindly browse through AdWords help centre
➔ WeChat：谷歌营销充电宝
Zhux@朱筱筱
Gaot@高天时 Wuwendy@ Timothyho@何建钧
Google Beijing
Google Hong Kong
Leiguo@郭蕾 Hexi@何希
Mingliu@劉明維
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M-SearchSearch Network: Mobile
App Installs
M-GDNDisplay network “Mobile app installs”——As seen on GDN
websites
In-App Display Network “Mobile App
Installs” - Displayed within Admob inventory
YouTubeTrueview App Promo
Google Mobile Solutions— Penetration is key
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M-Search
Search Network: “Mobile app installs”
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M-Search - Search Network “Mobile App Installs”Once Click, it wil lead you to GooglePlay or AppStore
iOS Browser ResultClick to download
iOSBrowser ResultApp Extension
Android Browser ResultClick to download
Android Browser ResultApp Extension
Keywords Keywords Keywords
GooglePlay Store Search Result
Keywords
Keywords
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User Experience
Google Play ads only appear on Android devices. Other App Install Search ads and other information can be displayed on both iOS and Android devices (Subject to restrictions on devices).
Users will be redirected to Google Play once they’ve clicked on your advertisement, after performing a query from Search.
M-Search 搜索网络“移动应用安装”广告
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M-GDNDisplay Network “App Install” Ads——Displays ads within Mobile websites
In-App Display Network “App Install” Ads——Ads that display within Mobile apps
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Text Ads In-App 展示广告网络“移动应用安装”广告
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In-App Video Ads!
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If we put ourselves in users’ shoes, we’ll notice we’re on “the go”, “on the couch”, or “checking your phone in bed”
Image ads of better quality
Very often, users will not be fully concentrated and be looking at every single detail at image ads.
Contrast, Creativity, certainly caputres’ users’ attention
Quality + Quantity
Display Network - “App Install” ads
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YouTube
“TrueView” Mobile App Install ads
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Advertisers will be charged after 30 seconds / video has been completed, or if user clicks on Install button
Directed to App Store without leaving YouTube
Will only be charged if user watches up to 30
seconds / finishes video
Banner downloaded from Store
CTA overlay
YouTube “TrueView” App Promo Ads
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to help you succeed, with high quality and quantity in users
tricks
Target users at a fine level?
How do we
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1. Universal App Campaigns－Display your ads within the Google network with an automated system
Settings to be made：
● Text ads● Target CPA bids● Daily budgets
Excellent for advertisers that are less savvy with our interface
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2. M-Search “Keyword tool”Do not let any opportunities queries slipWe do the work! Get highest monthly queries at ease
Based on Google Play & Search
M-Search Search Network “mobile App Install” ads
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Having ad extensions enabled on Google.com will provide you with the choice of directing users to either than app store, or your website
3. M-Search ads with ad extensions
附加应用信息不能在 Google Play 上展示。
移动网站 安装页
M-Search Search Network “mobile App Install” ads
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4. CPA bidding from day one
Saves you time and effort, CPA bidding saves on manual optimization and having
to worry about costs that may not be affordable.
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5.CPA bidding + conversion tracking
CODENo SDK required for Android products
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6.Automatically exclude users that already have app installed
Value for money
Get the most out of your buck!
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7.IAP Targeting
Users who do not have a history of making purchases in app will not see these ads
适用于
● In-App Purchasers (IAP): Users that have purchased within an app
● Paid App Purchasers： Suitable for users that have made purchases within Google Play / iOS
Display Network - “App Install” ads
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8.New User TargetingTarget new devices within “7, 14, 30, 60, 90 days“!
New Devices＝More
likely to install！
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“Tickets to Beijing”...
Have users directed to
“Tickets to China”
“Movies in Shanghai”...
Direct users to the movie ticket
reservations page
“New winter outfits”...
Have users directed to the “Winter fashion” page
9. “Remarketing“，target with existing users！
Fear no more, target users that have once left your app！
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10. Target users through third party tracking－trace users with every move they make！
Have they opened your app? For how long? Any purchases made?
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11. ADID / IDFA targeting - targeting users customized to your choice!
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In general...
Interstitial Standard Banner Text ads Video
Higher bids for more traffic
Recommended bids at 30-50% less than Interstitial
Picks up traffic at speed and quantity
Youtube - number 1 video platform outside of China
CTRs and CVRs are higher
CTRs, CVRs are higher than text ads
Use “call to action” phrases to increase CTR
In-stream videos captures attention like no other format
CTR：1-3% CTR: 0.5-1% CTR: 0.3-0.6% CTR: 8-10%
Google Confidential and Proprietary
Latest happenings:
- Social Casino beta
● contact [email protected] for details and requirements
Google Confidential and Proprietary
Latest happenings:
- Trial Run ads
- US only- English only- APK required- whitelisting required
Google Confidential and Proprietary
Latest happenings:
- tCPA bidding - Trueview App Promo
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Course Review
https://goo.gl/ioyHeb
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Q&A
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Questionnaire
HK/TW：http://goo.gl/forms/s0LdgtGgHNCN：http://goo.gl/forms/vbe7pdsbev
Next course 打造行動網站，賬上流量一網打盡 (語言: 國語; 文字:簡體)+線上Q&A
Date 3月18日
Please visit our community page to get more information. https://goo.gl/af7DUy
Confidential & Proprietary
➔ Greater China Mobile Solutions Department（Google Beijing / Hong Kong）
email：[email protected]
❏ App name/ App store URL❏ Date of product launch❏ Promotional budget❏ Company name❏ Contacts (phone / email)
Enquiries
Your AdWords Assistance
Following any of these platforms, you can get the latest product updates, best practices, and ask our AdWords experts questions.
New Google AdWords Community!https://www.zh.adwords-community.com/
Google AdWords WeChat account:谷歌广告 (ID: AdWordsOfficial) or scan the QR code on the left！
Google AdWords Line official account:(ID: @adwordstw) or scan the QR code on the left！
Google AdWords YouTube offical channelChannel：AdWords Greater China
WeChat: 谷歌广告(ID: AdWordsOfficial)
Line: Google AdWords(ID: @adwordstw)
FB: Google AdWords(/gcnadwords)
AdWords Greater Chinahttp://www.youtube.
com/c/AdWordsGreaterChina