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ADVERTISING MEDIA

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Copyright and Terms of Service

Copyright Texas Education Agency. The materials found on this website are copyrighted and trademarked as

the property of the Texas Education Agency and may not be reproduced without the express written permission of theTexas Education Agency, except under the following conditions:

1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the

Materials and Related Materials for the districts and schools educational use without obtaining permission from the

Texas Education Agency;

2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individualpersonal use only without obtaining written permission of the Texas Education Agency;

3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any

way;

4) No monetary charge can be made for the reproduced materials or any document containing them; however, a

reasonable charge to cover only the cost of reproduction and distribution may be charged.

Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any

entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written

approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the

payment of a licensing fee or a royalty fee.

Call TEA Copyrights with any questions you have.

Copyright Texas Education Agency, 2012. All rights reserved.

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KEY TERMS

Advertising- A paid-for form of communication.

Promotional Advertising- When the goal is to

increase sales.

Institutional Advertising- Used to create afavorable image for a business.

Infomercial- A long advertisement that looks

like a talk show and is 30 minutes long.

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KEY TERMS

Media- The agencies, means orinstruments used to convey advertising

messages.

Print Media- Includes advertising in

newspapers, magazines, direct mail, sign

and billboards.

Transit Advertising- Any advertisement

that can be found on publictransportation.

Broadcast Media- Advertising that

encompasses radio and television.


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KEY TERMS

Online Advertising- A form of advertising that

uses either e-mail or the World Wide Web. Media Planning- The process of selecting the

advertising media and deciding the time orspace in which the ads should appear.

Audience- The number of homes or peopleexposed to an ad.

Impression- A single exposure to an ad. Frequency- The number of times an audience

sees or hears and ad. Cost Per Thousand- The media cost of exposing

1,000 readers or viewers to an advertisingimpression.


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INSTITUTIONAL ADVERTISING

VS.PRODUCT OR PROMOTIONAL

ADVERTISING


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TYPES OF PRINT MEDIA

Newspaper

Magazine

Direct Mail

Directory Advertising

Outdoor Advertising


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BROADCAST MEDIA

TELEVISION ADS

Ultimate advertising medium for manybusinesses

Combines all creative elements: sight,sound, action and color

Most T.V. ads are 30 or 60 second spots


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BROADCAST MEDIA

RADIO

Reaches 96% of people 12 years andolder within a week

Can be heard just about anywhere

Cost effective

Targets specific segments of the radiolistening market

Radio ads are 10, 20, 30 or 60 secondspots


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IDENTIFY AND EVALUATE

ELEMENTS OF ADVERTISING

MEDIA


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IDENTIFY AND EVALUATE ELEMENTS

OF ADVERTISING MEDIA

Audience

Impression

Frequency

Cost Per Thousand (CPM)


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WHAT GETS TO YOU?


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