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RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

DIPLOMA IN AUTOMOBILE ENGINEERING

SEMESTER: FOURTH SEMESTER SCHEME: JUL. 2008

COURSE CODE 401 PAPER CODE

NAME OF THE COURSE: MANUFACTURINGPROCESSES

COMMON WITH PROGRAMMES: M02, R01

RATIONALE

Manufacturing processes are advancing very fast with the expansion of technology.

This course will provide basic insight to the students regarding methods of manufacturing processes.

The course gives the opportunity for exhaustive study of metal casting, Mechanical working of

metals, press working and metal joining. The abilities developed by studying this course will bedirectly helpful to all the technicians, in whichever field they are employed.

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COURSE CODE 401

PAPER CODE:6251NAME OF THE COURSE: MANUFACTURING

PROCESSES


SCHEME OF STUDIES

Lectures: 04 Hrs. per Week

Practical: 04 Hrs. per Week

S.No

.

Topics Theory

Hrs

Practical

Hrs.

Total

Hrs.

1

2

3

4

5

Introduction to manufacturing processes.

Metal casting

Mechanical working

Press Working

Metal joining

03

18

15

10

14

04

24

12

08

12

07

42

27

18

26

Total 60 60 120

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COURSE CODE 401

PAPER CODE: 6251NAME OF THE COURSE: MANUFACTURING

PROCESSES



S.NO CONTENT STUDY

Hrs.

1 Introduction to Manufacturing Processes : Definition,

classification of basic manufacturing processes i,e, mechanical

working, casting, metal joining processes, metal cutting process,press working . Examples of each of the above listed manufacturing

processes, factors which influence selection of manufacturing

process for a particular application.

05

2 Metal Casting : Introduction , advantages and limitations of casting

as production process.

Pattern Making : Definition of pattern, types of patterns and their

details, materials, allowances, tools required, colour code for

patterns.

Moulding: Definition, moulding methods and types of moulds,moulding materials, moulding sand and its composition, sand

properties, testing parameters of sand, and their effects, sand

preparations, sand conditioning, characteristics and defects of

moulds. Function of runners, risers and gate.

Cores and core making, core boxes. Cleaning of casting,

Special casting methods, need for special casting methods,

die casting, centrifugal casting, investment (lost wax) casting,

casting defects, causes and analysis, area of application of casting

process.

Furnaces : Cupola ,crucible, pit and electric arc furnaces, induction

furnace , their salient features, safety aspects.

30

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COURSE CODE 401

PAPER CODE:NAME OF THE COURSE: MANUFACTURING

PROCESSES



S.NO CONTENT STUDY

Hrs.

3 Press Working : Introduction of press working of metals, principle

of press

working , description of a simple press working unit, press workingoperations :

punching, shearing, drawing, bending, slitting, knurling, notching,

trimming, piercing etc.

Double action press, description and its field of application, die and

punch, types of dies, specifications of a press, safety precautions to

be observed while working on a press.

21

4 Mechanical Working : Introduction - hot and cold working

Principle of recrystalization.

Metal Rolling: Principle of metal rolling , basic components of asimple rolling process equipment. Types of deformation during

rolling. roller material, selection and desirable properties, principles

of thread rolling- description with sketches, manufacture of seamless

tubes by rolling. types of rolling mill. Rolling defects

Metal Drawing : Basic Principle of drawing of metals, differentiate

between the drawing and deep drawing of metals, principle of wire

drawing and example.

Extrusion : Definition, Classify the methods of extrusion, their

limitations, advantage and disadvantage. Tube extrusion, impact

extrusion, application of extrusion processes. Extrusion defects .

Forging : Types of forging, Die forging, differentiate between thecold die and hot die forging , advantage of forming by forging,

common defects and their reasons. Limitations of forging, press

forging, drop forging, upset forging, die material , applications of

forging processes in engineering.

14

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COURSE CODE 401


PROCESSES



S.NO CONTENT STUDY

Hrs.

4 Metal Joining : Introduction, Classification of metal joining

processesWelding :-classification, Plastic, fusion and forge welding,

Weldability of metals, metallurgy of welding

Resistance welding : Spot, seam, butt, projection, percussion

techniques.

Gas welding and gas cutting : Principle of operation and technique,

gas cutting.

Arc Welding : Carbon arc, TIG, MIG, Submerged arc , Atomic

hydrogen, Eletro-slag, Plasma arc welding processes, Electrodes-

types and selection , flux and their uses. Special welding techniques-

Welding of different metals. Defects in welds, testing and inspection.

Accident prevention in gas and arc welding Equipments & tools

used in metal arc welding, specification and functions.

Soldering, Brazing and Adhesive bonding

20

TOTAL 60

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COURSE CODE 401


PROCESSES


LIST OF EXPERIMENTS


S.No. EXPERIMENT SHOP PRACT.

Hrs.

1 Making a split/solid pattern from wood.

Making a core box.

Carpentry

/pattern shop

06

2 Tempering of sand, practice of green and dry

sand making.

pattern shop 03

3 Practice of core making and baking Moulding shop 03

4 Practice of open mould in a two boxes, using split

pattern and solid pattern, Locating the core .

Moulding shop 03

5 Demonstration of metal melting in pit furnace&casting process. foundary 03

6 Simple forming practice (Making a square bar out

of a given round bar, making of a chisel and bolt)

Blacksmith

shop

03

7 Practice of upsetting of a round on power

hammer.

Blacksmith

shop

03

8 Practice of sheet cutting with the help of straight

and bent snips. Making small rectangular prism

and cylinder.

Blacksmith

shop

Tinsmith

09

9 Practice of making of washer of any size on a

flypress.

Blacksmith

shop

Tinsmith

03

10 Practice of piercing, notching and circle cutting

with the help of Metal master machine.

Blacksmith

shop

Tinsmith

06

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COURSE CODE 401


PROCESSES


LIST OF EXPERIMENTS


S.No. EXPERIMENT SHOP PRACT.

Hrs.

11 Practice of piercing, notching and circle cuttingwith the help of Metal master machine.

Blacksmithshop

Tinsmith

03

12 Practice of piercing, notching and circle cutting

with the help of Metal master machine.

Blacksmith

shop

Tinsmith

03

13 Practice of edge preparation for welding. Fitting 09

14 Demonstration and practice of bead laying (Welding) on a Flat pieces Fitting 03

15 Practice of Welding of corner, edge and Tee joint Welding 02

16 Welding ' V' butt joint. Welding 03

17 Practice of joining wires and rods of different size

on spot welding machine.

Welding 03

18 Practice of making gas flames with nozzles and

making simple joints.

Welding 02

TOTAL 60

NOTE: The teacher is free to select the number of practical covering all the topics depending

upon the availability to time.

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COURSE CODE 401


PROCESSES


REFERENCE BOOKS

1. Process And Materials of Manufacture by Lindberg.

2. Workshop Technology by Hazara & Choudhary.

3. Materials And Manufacturing process by Dalela.

4. Manufacturing Processes by Yankee.5. Manufacturing Process by S.E. Rusinof

6. Welding Engineering by B.E. Rossi.

7. Production Engineering – P.C. Sharma

8. Manufacturing Technology- P.N. Rao

9. Production Technology- R.K. Jain

10. Foundry Engineering by P.L. jain.

11. Nirman Prakram ( Hindi) by P.N. Vijayvargiya. ( Deepak Prakashan, Morar, Gwalior)

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COURSE CODE 402

PAPER CODE: 6273NAME OF THE COURSE: AUTOMOTIVE ENGINE-II

RATIONALE:

This subject imparts basic knowledge about Diesel Engines and Accessories including

Cycles, constructional details, combustion process and engine performance. This will help Students

in learning construction, operation and performance assessment of Diesel Engines and its

accessories.

OBJECTIVES:1. To get familiar with various Engine components and system used in C. I. Engines.

2. To acquire adequate knowledge to analyze results of power calculations.

3. To understand the combustion theory of engines to diagnose the engine faults.

4. Turbocharger and fuel pumps.

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COURSE CODE 402

PAPER CODE: 6273NAME OF THE COURSE: AUTOMOTIVE ENGINE-II

SCHEME OF STUDIES

S.No. TopicsTheory

Hrs

Practical

Hrs.

Total

Hrs.

1 Cycles for Diesel Engines. 10 4 14

2 Combustion and Combustion

Chambers 10 4 14

3 Fuel Injection System 08 8 16

4 Supercharging and Turbo

charging08 8 16

5 Engine Performance 09 6 15

Total 45 30 75

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COURSE CODE 402

PAPER CODE:NAME OF THE COURSE: AUTOMOTIVE ENGINE-II


S.NO CONTENT STUDY

Hrs.

1 CYCLES FOR DIESEL ENGINE

Diesel & Dual Combustion Cycles, their air standard efficiency & mean

effective pressure, Effect of cut-off ratio & compression ratio on cycle

efficiency, actual cycle for diesel engines, Calculation of Heat, work,

efficiency & mep. Diesel engine construction and operation of two strokeand four stroke diesel engines, their port & valve timing arrangement,

Comparison of two & four stroke diesel engines, Comparison of petrol &

diesel Engines.

10

2 COMBUSTION AND COMBUSTION CHAMBERS

Combustion in CI engine; stages of combustion, flame propagation, rate of

pressure rise, delay period, abnormal combustion, Diesel knock, Cetane

number, effect of engine variables on knocking, Fuel additives.

Combustion chambers for diesel engines & its different types.

10

3 FUEL INJECTION SYSTEM

Requirements, air blast and mechanical injection, functions of various

components, study of jerk pump its construction & working, fuel quantity

variation by pump plunger, rotary fuel injection pump its construction and

working, common rail system, fuel Injector, its function. Construction &

working of injector assembly. Types of injection nozzles. Need of

Governor, Construction & working of Mechanical and pneumatic

governors. Electronic control module and sensors for engine control .

08

4 SUPERCHARGING AND TURBOCHARGING

Necessity, principle, construction & working of centrifugal, turbo &blower type supercharger. Concept of turbo charging Merits of

Supercharged & Turbocharged Engines.

08

5 ENGINE PERFORMANCE

I.H.P, B.H.P, F.H.P, Mechanical Efficiency, indicated & Brake thermal

efficiency, Specific fuel consumption, Volumetric efficiency, Relative

Efficiency, Heat Balance, Morse Test, Simple numerical problems based

on use of these formulae, Engine performance Curves, variables affecting

engine performance.

09

Total 45

COURSE CODE 402

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PAPER CODE:

NAME OF THE COURSE: AUTOMOTIVE ENGINE-II

LIST OF EXPERIMENTS


S.No. EXPERIMENT PRACT.

Hrs.

1 Study of two stroke diesel engines.3

2 Study of four stroke diesel engines.

3

3 Study of fuel injection pump assembly regarding

construction, operation and various components. 6

4 Study of injector assembly. 4

5 Study of different types of nozzles.4

6 Study of any type of super charger used in diesel

engine. 4

7 Collection of engine construction and

performance data.

3

8 Study of various sensors used with electronic

control module.

3

TOTAL 30

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COURSE CODE 402

PAPER CODE:NAME OF THE COURSE: AUTOMOTIVE ENGINE-II

REFERENCES

1. Dr.K.K.Ramalingam “Internal Combustion Engines Theory and Practice”, Scitech

Publications (India) Pvt. Ltd., Chennai 600 017,

2. Heywood.J.B “Internal Combustion Engine Fundamentals”, McGraw-Hill Book Co., Heinz

Heister “Advanced Engine Technology”, SAE, .

3. Pulkrabek “Engineering Fundamentals of the Internal Combustion Engines”, Practice Hall of

India.

4. Ganesan.V “Internal Combustion Engines”, Tata McGraw-Hill Publishing Co., New Delhi,5. M.L.Mathur and R. P.Sharma “A course in Internal Combustion Engines”, Dhanpat Rai and

Sons,

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COURSE CODE 403

PAPER CODE: 6274NAME OF THE COURSE: AUTOMOTIVE CHASSIS -II

RATIONALE:

In teaching fundamentals of Automobile Engineering chassis is essential topic. It is divided

in two parts. In this part we have included other chassis components and system such as steering,

suspension, Brakes and Body.

OBJECTIVES:

1. To understand working of different types of front axles, steering system, suspension system and

Braking system.

2. To understand the various elements of Body structure.

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COURSE CODE 403

PAPER CODE:NAME OF THE COURSE: AUTOMOTIVE CHASSIS -II

SCHEME OF STUDIES

S.No. TopicsTheory

Hrs

Practical

Hrs.

Total

Hrs.

1 Front Axle and Steering System 10 8 18

2 Suspension System 12 6 18

3 Braking System 16 8 24

4 Chassis and Body 07 8 15

TOTAL 45 30 75

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COURSE CODE 403

PAPER CODE: 6274NAME OF THE COURSE: AUTOMOTIVE CHASSIS -II

Lectures: 03Hrs. per Week

S.NO CONTENT STUDY

Hrs.

1 FRONT AXLE AND STEERING SYSTEM

Types of front axles, construction details, materials, front wheel geometry:

castor, camber, king pin inclination, toe-in. conditions for true rolling

motion of wheels during steering, steering geometry, Ackermann and

Davis steering system, constructional details of steering linkages, differenttypes of steering gear boxes, steering linkages and layouts, turning radius,

wheel wobble, collapsible steering, power assisted steering. centre point

steering.

10

2 SUSPENSION SYSTEM

Purpose, various elements of suspension system, sprung and unsprung

masses and their effect on human comfort, principle and construction of

helical, coil, leaf and volute springs, spring deflection, spring stiffness,

energy stored, shackles, principle and construction of torsion bar spring,

stabilizers. Principle of shock absorbers, construction and working of

telescopic shock absorber. Study and comparison of different types of front axle suspension system. Effect of driving, braking, side thrust &

torque reaction. Hotchkiss drive & Torque tube drive. Anti squate and

antidive system, roll centre, coupling of suspension, passive and active

suspension, and suspension geometry. Concept of air suspension.

12

3 BRAKING SYSTEM

Classification of brakes, service & parking brake, study of car brake

system with study of components, constructional details of disc & drum

brakes, leading & trailing shoes, theory of braking, concept of dual brake

system, brake lining material, construction & working of hydraulic

braking system, brake fluid characteristics, master cylinder, wheel

cylinder, vacuum assisted servo system, air brake system, exhaust brakes,

antilock braking, purpose of retarders, Eddy current retarders, permanent

magnet retarders, hydraulic retarders.

16

4 CHASSIS AND BODY

Various types of vehicles, Vehicle frames, various types of frames,

constructional details, body materials like GRP, carbon fibre, steel sheet,

timber, plastic. various types of loads acting on frames. Testing of vehicle

frames, unitized frame body construction. Car body construction and

functioning, body parts identification and function of body pressings, body

trim, sound deadening. Corrosion in car bodies, anticorrosion methods,

paint & painting process. Concept of monocock body.

07

TOTAL 45

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COURSE CODE 403


LIST OF EXPERIMENTS



Hrs.

1 Study of steering system of vehicle regarding its

components, construction and operation. 6

2 Study of various elements of steering geometry of a vehicle such as castor. Camber, kingpin

inclination, toe in, toe out. Wheel steering lock.

4

3 Study of carriage spring assembly. Its location

components, construction and operation.4

4 Study of shock absorber regarding location,

construction and operation.4

5 Study of car braking system regarding its

components, construction and operation.4

6 Study of chassis frames of different vehicles with

respect to layout, location and function of various

major visible components.

4

7 Study of car body and its construction. 4

TOTAL 30

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COURSE CODE 403


REFERENCES

1. Heldt.P.M.- “Automotive Chassis”- Chilton Co., New York-

2. Kirpal singh Automobile engineering Vol 1

3. K.K.Ramalingam - “Automobile Engineering” – Scitech Publication, Chennai.

4. Steed W - “Mechanics of Road Vehicles”- Illiffe Books Ltd., London-

5. Newton Steeds and Garrot- “Motor Vehicles”- Butterworths, London-6. Judge A.W- “Mechanism of the Car”- Chapman and Halls Ltd., London- Giles.J.G- “Steering,

Suspension and tyres”- Iiiffe Book Co., London-.

7. Crouse W.H- “Automotive Chassis and Body”- McGraw-Hill, New York-.

8. R. Thamilarashan- Vehicle body engineering

EQUIVALENCY

New paper code is equivalent to old paper code of respective branch.

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COURSE CODE 404

PAPER CODE: 6275NAME OF THE COURSE: AUTOMOTIVE BUSINESS & MOTOR TRADE

RATIONALE:

Automotive business related activities and motor trade are hard core for automobile service

engineers. This core subject is rationalized and some less relevant topics are deleted and more

relevant new topics are added to make the subject more relevant.

OBJECTIVES:

Student will be able to learn various activities related to automotive business and motor tradein market

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COURSE CODE 404

PAPER CODE: 6275NAME OF THE COURSE: AUTOMOTIVE BUSINESS & MOTOR TRADE

SCHEME OF STUDIES

S.No. TopicsTheory

Hrs

Practical

Hrs.

Total

Hrs.

1 Introduction 07 - 07

2Motor vehicle workshop

organization09 - 09

3 Department procedure 08 - 08

4Industrial engineering in

motor vehicle workshop07 - 07

5Reception & Collision

repair07 - 07

6 staffing 05 - 05

7 Vehicle sales 05 - 05

8 Management function 07 - 07

9 Inventory control 07 - 07

10Project control By

networks07 - 07

11 Supervision & Leadership 06 - 06

TOTAL 75 75

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COURSE CODE 404

PAPER CODE:6275NAME OF THE COURSE: AUTOMOTIVE BUSINESS & MOTOR TRADE

Lectures: 05Hrs. per Week

S.NO CONTENT STUDY

Hrs.

1 INTRODUCTION: Introduction, various organizations directly related

with Automobile business, their foundation and interrelationship07

2 MOTOR VEHICLE WORKSHOP ORGANISATION- Service station,

various services offered by service stations reelection and planning of a

service station site, various workshop layouts, flow line servicing, jobservicing, batch servicing, planning a flow time commercial vehicle

standard service, standard service for cars and LCVs, diagnose

equipments, washing and car valeting Breakdown equipments, workshop

equipments, evaluation and relation of workshop equipments list of

workshop equipments and jobs. With specifications, inspection and

complete by equipments

09

3 DEPARTMENT PROCEDURES- Invoicing, customers invoice, job

card, Accounting and costing direct and indiret costs, overheads,

Mechanics pay claim slip service department balance sheet, daily labor

sales records, Standard price lists for servicing repairs and replacementworks repair order flow layout. Spare part section, stores layout, inventory

control and various models of inventory control .

08

4 INDUSTRIAL ENGG. IN MOTOR VEHICLE WORKSHOP-Method

study,works study, time study, study procedures process charts and their

preparation, activity symbols, work simplification activity sampling,

ergonomics, cybernetics, value analysis, work scheduling and loading,

rescheduling and reloading.

07

5 RECEPTION AND COLLISION REPAIRS- Service advisers reception

engineers, their qualification and responsibilities vehicle inspection,

handling complaints, Accidental repair works, repair estimates, completion

note, note of automobile assessor

07

6 STAFFING.: Staffing, service station staff structure, duties and

responsibilities of various positions, qualification, engineers selection and

training, perks and wages, for various positions, Training for house

keeping and safety employees performance assessment incentives and

incentive scheme for mechanics.

05

7 VEHICLE SALES- New and used vehicle sales, basic consideration for

salesmanship, personal qualities for salesman marketing, market reseasch,

research method, competitors, customers, techniques of research sales

analysis, sales forecasting, market planning and its benefits features of

good market plan, customers need analysis and customer satisfaction

analysis

05

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COURSE CODE 404

PAPER CODE:NAME OF THE COURSE: AUTOMOTIVE BUSINESS & MOTOR TRADE

8 MANAGEMENT FUNCTIONS- Introductions concept and definition of

management, functions of management viz planning, implementation and

controlling, Management activities viz Planning, organizing, staffing

directing, controlling, coordinating budgeting, reporting.

07

9 INVENTORY CONTROL- Introduction, stock inventory, advantages of

inventory, inventory control, disadvantages of excessive inventories,

Buffer stock, function of safety stock determination of safety stock,

reorder point, inventory costs economic order quantity, their graphical

representation, various techniques of inventory control ABC analysis,Wilson’s replenishment and two bin inventory control models quantity

discounts and price breaks.

07

10 PROJECT CONTROL BY NETWORKS- Introduction, C.P.M,

P.E.R.T., Standard network terminology time estimates, steps in network

analysis. Forming of multi path network, dummy activities, Rules for

forming network Fulkerson’s rule , EPO,LPO, EST,LST calculations of

floats, earliest finish and latest finish, Bar charts.

07

11 SUPERVISION AND LEADERSHIP- Introduction, role of supervisor

\Foreman, qualities of Foreman, methods of supervision, leadership,

characteristics of leadership, functions of leadership, Theories of leadership, styles of leadership Motivational power, supervisory styles

leadership skills,

06

TOTAL75

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COURSE CODE 404

PAPER CODE:NAME OF THE COURSE: AUTOMOTIVE BUSINESS & MOTOR TRADE

REFERENCES

1. M.T.O & S.S.L by Milburn

2. Industrial Engg. & Management by O.P.Khanna3. Industrial Organization & Engineering Economics by T.R Banga & S.C. Sharma

4. Industrial management by K.K.Ahuja

5. Principles of management by Kazmier

EQUIVALENCY

New paper code is equivalent to old paper code of respective branch.

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COURSE CODE: 405 PAPER CODE: NAME OF THE COURSE: ENTREPRENEURSHIP

COMMON WITH PROGRAMMES C/M/E/VIDEOGRAPHY/ARCH/

CDDM/GARMENT/MOM/PROD/

RAC/CTM/AUTO/COMPUTER/

ETE/IT/OPTO/PRINT/TEXT/

PLASTIC/MOM

RATIONALE

Since long entrepreneurship has been recognized as an essential ingredient of economic

development . Concept of entrepreneurship has varied from time to time to suit the changing ethos of socio-economic reality. It was applied to business for the first time in 18

thcentury, to designate a

dealer who buys and sells goods at uncertain prices. Later on an entrepreneur was considered a

dynamic agent of change, or the catalyst who transformed increasingly physical, natural and human

resources, into corresponding production possibilities. In recent years, managerial aspects of

entrepreneurship are being emphasized. It employs innovativeness, an urge to take risk in the face of

uncertainties, and intuition, i.e. a capacity of seeing things in a way which afterwards proves to be

true.

The course is kept in soft core under DCS, DME and DEE/ Videography/ Arch/CDDM/

Garment/ MOM/ Prod/ RAC/ MOM/CTM/ Auto/ Comp/ ETE/ IT/ Opto/ Print/ Texttile technology

to bring to surface certain common characteristics such as perception of economic opportunity,

technical and organizational skills, managerial competence, and motivation to achieve result.

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COURSE CODE: 405 PAPER CODE:6046

NAME OF THE COURSE: ENTREPRENEURSHIPCOMMON WITH PROGRAMMES C/M/E/ /

RAC/CTM/AUTO/

ETE/ /OPTO/PRINT/TEXT/

PLASTIC

SCHEME OF STUDIESLectures: 06 Hrs. per Week

S.NO. TOPICS THEORYHRS.)

PRACT.(HRS.)

TOTAL

1. INTRODUCTION TOENTERPRENEURSHIP

10 - 10

2. INDUSTRIES ANDBUSINESSORGANIZATIONA

12 - 12

3. INSTITUTIONALASSISTANCE

12 - 12

4. INCENTIVS/CONCESSION/FACILITIES AVAILABLETO SSI ENTERPRENEUR

12 - 12

5. PLANNING OFINDUSTRIAL UNIT

20 - 20

6. ACHIVEMENTMOTIVATION

12 - 12

7. FINANCIALMANAGEMENT OF ANINDUSTRIAL UNIT (SSI)

12 - 12

TOTAL 90 - 90

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COURSE CODE: 405 PAPER CODE:

NAME OF THE COURSE: ENTREPRENEURSHIPCOMMON WITH PROGRAMMES C/M/E/ RAC/CTM/AUTO/

ETE/ /OPTO/PRINT/TEXT/

PLASTIC

1. INTRODUCTION TO ENTERPRENEURSHIP

• Definition of Entrepreneur / Entrepreneur

• Difference between Entrepreneurship / Entrepreneurship

• Need for Entrepreneurship

• qualities of successful entrepreneur

• Myths about Entrepreneurship

• Classification of entrepreneurs on the basis of different criteria

• Reasons for the failure of entrepreneurs

2. INDUSTRIES AND BUSINESS ORGANIZATIONS

• Concept of Industry or Enterprise

• Classification of Industries

(a) On the basis of capital investment

- Tiny (Micro) Industry

- Small Scale- Medium Scale

- Large Scale

(b) Others

- Rural Industry

- Cottage Industry

(c) Forms of Business Organization

- Proprietorship

- Board & Co-operative

- Partnership

- Public Ltd.

- Private Ltd.- IT Sector

- Government Co-operative / Undertakings

(d) Tiny small scale Industry

- Definition

- Its significance in National Development.

- Govt. policies for SSI promotions

- Sector / Product for SSI.

3. INSTITUTIONAL ASSISTANCE

(a) Types of Institutional assistance

- Infra - structural assistance

- Technical Assistance

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- FInancial assistance

- Marketing Assistance(b) Information / guidance & Training

- SISI - ASK

- MPCON - CSIR

- CED- MA - NRDC

(c) Infrastructure

- D/C - AVN/AKVN

(e) Finance

- SIDBI - KVIB MPFC

- NABARD - MPWDC NSIC

M.P.A.V.V.N.

(d) Marketing

- MP- AGRO

- NSIC

- PM.LUN

- EXPORT COPPORATION

- KVIP

- MPHSVN

MPLDC

(e) Quality Control

- BIS - FPO - MPLUN F.D.A.

- AG. MKT. Board4. INCENTIVES / CONCESSION / FACITLITIES AVAILABLE

• Seed money

• Incentive / subsidies

• Others ( Phones, Lands etc)

5. PLANNING OF AN INDUSTRIAL UNIT (SSI)

• Pre- Planning Stage

- Scanning the environment

- Market survey

- Seeking information

- product / project selection

• Implementation Stage- PPR Preparation

- DIC registration

- Arrangement of Land

- Arrangement of Power

- Obtaining NOC / Licenses from various departments

- DPR Preparation

- Seeking financial assistance

- Commercial Production

• Post Implementation stage

- Permanent registration from D.I.C.

- Availing Subsidies

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- Diversification / Modification

- Setting up of marketing channel / Distribution.

6. ACHIVEMENT MOTIVATION

• Historical perspective

• Concept of achievement motivation

• Significance of achievement motivation

• Development of achievement motivation

7. FINANCIAL MANAGEMENT OF AN INDUSTRIAL UNIT (SSI)

• Tools of financial analysis

•

Ratio analysis• Fund Flow / Cash flow analysis

• Working capital and concepts

• Financial accounting

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COMMON WITH PROGRAMMES

PROJECT WORK/ASSIGNMENT

1. To prepare chart to showing various factors affecting entrepreneurship.

2. To collect details related to various schemes run by the Govt. for Self-Employment and

Entrepreneurship.

3. To identify and select a project and conduct Market-Survey thereof.

4. To collect various formats used in industries & departments/institutions working in the fieldof entrepreneurship.

5. Visit few small scale industries situated in city, nearby industrial area.

6. Discuss the problems related to SSI (Small Scale Industries) with an entrepreneur.

7. Collect information about market rates quality and quantity of goods for their choice.

8. Develop logical and analytical approach to purchase the raw material / finished goods

9. To prepare case study of successful entrepreneurs.

10. Preparation of Project report for the industry/ Business they are willing to start.

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COMMON WITH PROGRAMMES C/M/E/

REFERENCES

1.Entreprenerial Development Vol. I,II,III

By Vasant desai Himalaya Publicaton

2.CEDMAP (Center of Entrepreneurial development Madhya Pradesh)

3.Udyamita Vikas

By Anand Prakashan

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NAME OF THE COURSE: MARKETING MANAGEMENTCOMMON WITH PROGRAMMES: CME /CTM/TEX TECH/MOM/R01

RATIONALE

In the Era of Globalization and Liberalization, this course of Marketing Management is of utmost

important to the entrepreneur, industrialist and people working in the field of Marketing and related

work.

This course specially designed to help the students in widening their knowledge

and understanding of the current market trends and also helpful to start their career in their respectivefields along with the knowledge of marketing.

To produce something is not very difficult but to make people come forward to

buy it is very difficult task. This statement shows the importance and need of this course in the

present scenario.

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SCHEME OF STUDIESLectures: 06Hrs. per Week

Sr

.no

DETAILED COURCE CONTENTS HRS

1 MARKETING AND CONCEPT 08

2 MARKETING ENVIRONMENT 06

3 MARKETIN PLANNING AND ORGANISATION 08

4 MARKET SEGMENTATION 06

5 MARKETING MIX 06

A PRODUCT MANAGEMENT 08

B PLACE MANAGEMENT 08

C PRICE MANAGEMENT 08

D PROMOTION MANAGEMENT 08

6 UNDERSTANDING CONSUMERS 06

7 MARKETING RESEARCH AND SALES FORECASTING 108 SALES MANAGEMENT 08

TOTAL 90

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S NO. DETAILED COURSE CONTENT

1 MARKETING & CONCEPT

1.1 Evolution of marketing-a historical background

1.1.1 The stage of barter

1.1.2 The stage of money economy

1.1.3 The stage of industrial revolution

1.1.4 The stage of competition

1.1.5 The emergence of marketing

1.2 Selected definitions of marketing

1.3 Different concept of marketing

1.3.1 The exchange concept

1.3.2 The production concept

1.3.3 The product concept

1.3.4 The sales concept

1.3.5 The marketing concept

1.4 Difference between selling & marketing

1.5 Benefits & significance of marketing

1.5.1 Helps to remove causes for under development

1.5.2 Improve productivity & efficiency

1.5.3 Canalize country’s economic resources properly

1.5.4 Insure better deal for consumer

1.5.5 Make economic planning meaningful & relevant etc.

2 Marketing environment

2.1 Internal & external factors

2.1.1 Demographic environment

2.1.2 Economic environment2.1.3 Political environment

2.1.4 Physical environment

2.1.5 Technological environment

2.1.6 Competitive environment

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2.1.7 Social & cultural environment

2.2 Micro & macro environment

3 Marketing planning & organization

3.1 Scope & importance of planning

3.2 Steps in marketing planning process

3.3 Purpose & principle of organization

3.4 Models of marketing organization3.4.1 Line & staff type

3.4.2 Product based organization

3.4.3 Territory oriented organization

3.4.4 Complex organization

3.5 Task of chief marketing executive

3.6 Decentralization

4 Market segmentation

4.1 Types of market

4.2 Definitions & benefits of segmentation

4.3 Method s of segmentation

4.3.1 Geographic segmentation

4.3.2 Demographic segmentation

4.3.3 Psychographic segmentation

4.3.4 Buyer behavior Segmentation

4.3.5 Volume segmentation

4.4 Steps in market segmentation

4.5 Market targeting

5 Market mix

5.1 Definition of market mix

5.2 Elements of marketing mix (4 P’S)-Product,Place,Price,Promotion

5.3 Environmental variable (uncontrollable variables)

5.3.1 Customer variable

5.3.2 Competition variable

5.3.3 Trade variable

5.3.4 Environmental variable

5.4 Product management

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5.4.1 Components of product

• The core or basic constituent

• The associated features

• The brand names, package,label

5.4.2 Types of product

• The generic product

•

The branded product• The differentiated product

• The customized product

• The augmented & potential product

5.4.3 The product line & product mix

5.5 New product development (NPD)

5.5.1 Significance & classification of new product

5.5.2 Stages in NPD

5.5.3 Estimating the demand for new product

5.5.4 Test marketing

5.6 Product life cycle (PLC)

5.6.1 Concepts & benefits of PLC

5.6.2 Different stages in PLC

5.6.3 Strategies used in different stages

5.7 Place management

5.7.1 Physical distribution

• Definitions & importance of physical distribution

• Designing the physical distribution system

5.7.2 The distribution channel

• The role & importance of distribution channel

• Planning & designing of distribution channel

• Types of distribution intermediaries

5.8 Price management

5.8.1 The meaning & importance of pricing

5.8.2 Objectives of pricing

5.8.3 Factors affecting pricing –Internal & external

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5.8.4 Pricing methods

• Cost based pricing

• Break even pricing

• Demand based pricing

• Competition based pricing

• Product line pricing

• Tender pricing

•

Affordability pricing• Differentiated pricing

5.8.5 Pricing policies & setting the price

5.9 Promotion management

5.9.1 Sales promotion

• Importance & objectives of sales promotion

• Tools &techniques of sales promotion

5.9.2 Advertising

• Role & importance of advertising

• Types of advertising

• Deciding on the advertising budget

• Evaluating advertising effectiveness

5.9.3 Difference between sales promotion & advertising

6 Understanding consumer

6.1 Factor influencing buyer behavior

• Information from variety of sources

• Socio-cultural environment of buyer

• Group influence

• Religion & language

• Concern about status

6.2 Buying motives –Product & patronage motive

6.3 Buying habits – Convenience, shopping and spatiality goods

7 Marketing research & sales forecasting

7.1 Definition & importance of marketing research

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7.2 Steps in marketing research

• Defining problem

• Problem analysis

• Developing research design

• Developing research procedure

• Data collection –Primary & secondary

•

Analyzing & interpretation• Summarizing & preparing the research report

7.3 Method of market research

7.4 Necessity & purpose of sales forecasting

7.5 Methods of sales forecasting

8 Sales management

8.1 Designing the sales force

8.2 Managing the sales force

• Recruitment & selection

• Training, compensation, control

• Supervision & direction

• Motivation of salesman

8.3 Fixing sales quota

8.4 Duties & responsibilities of sales manager

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LIST OF REFERENCE BOOKS

1. Marketing management - Analysis, Planning & Control - Philip Kotler

2. Principles & practice of Marketing in India - C.B.Memoria & R.L.Joshi

3. Contemporary Marketing – Louis & Bone & David L. Kurtz

4. Essential of Management –Koontz

5. Marketing management- S.A. Sherlekar

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NAME OF THE COURSE: PROFESSIONAL ACTIVITIESCOMMON WITH PROGRAMMES M02, R01

RATIONALE:

In today’s competitive world, the nature of organizations is changing at very rapid speed. In

this situation the responsibility of diploma holder is not unique. He will be a part of a team in the

organization. As such the individual skills are not sufficient to work at his best.

This subject will develop the student as an effective member of the team. It will develop the

abilities and skills to perform at highest degree of quality as an individual as well as a member of

core group or team. Such skills will enhance his capabilities in the field of searching, assimilating

information, managing the given task, handling people effectively, solving challenging problems.

This subject is classified under humanity science

OBJECTIVES:

THE STUDENTS WILL BE ABLE TO:

1. Developing working in teams

2. Apply problem solving skills for a given situation

3. Use effective presentation techniques

4. Apply techniques of effective time management

5. Apply task management techniques for given projects

6. Enhance leadership traits

7. Resolve conflict by appropriate method

8. Survive self in today’s competitive world

9. Face interview without fear

10. Follow moral and ethics

11. Convince people to avoid frustration

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S.NO CONTENT STUDY

Hrs.

1 SOCIAL SKILLS

SOCIETY, SOCIAL STRUCTURE, DEVELOP SYMPATHY AND EMPATHY

01

2 Swot Analysis – Concept , How to make use of SWOT 01

3 Inter personal Relation

Sources of conflict, Resolution of conflict ,

Ways to enhance interpersonal relations.

02

4 Problem Solving

I)STEPS IN PROBLEM SOLVING,

1)IDENTIFY AND CLARIFY THE PROBLEM,

2)INFORMATION GATHERING RELATED TO PROBLEM,

3)EVALUATE THE EVIDENCE,

4)CONSIDER ALTERNATIVE SOLUTIONS AND THEIR IMPLICATIONS,

5)CHOOSE AND IMPLEMENT THE BEST ALTERNATIVE,

6)REVIEW

II)Problem solving technique.(any one technique may be considered)1) Trial and error, 2) Brain storming, 3) Lateral thinking

02

5 Presentation Skills

Body language --

Dress like the audience

Posture, Gestures, Eye contact and facial expression.

PRESENTATION SKILL –

STAGE FRIGHT,

Voice and language – Volume, Pitch, Inflection, Speed, Pause

Pronunciation, Articulation, Language,

Practice of speech.Use of aids –OHP,LCD projector, white board

03

6 Industrial Visits

Structured industrial visits be arranged and report of the same should be

submitted by the individual student, to form a part of the term work.

TWO industrial visits may be arranged in the following areas / industries :

i) Manufacturing organizations for observing various manufacturing

processes including heat treatment

ii) Material testing laboratories in industries or reputed organizations

iii) Auto workshop / Garage

iv) Plastic material processing unit

v) ST workshop / City transport workshop

07

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7 Lectures by Professional / Industrial Expert be organized from ANY

THREE of the following areas :

i) Use of a plastics in automobiles.

ii) Nonferrous Metals and alloys for engineering applications

iii) Surface Treatment Processes like electroplating, powder coating etc.

iv) Selection of electric motors.

v) Computer aided drafting.

vi) Industrial hygiene.vii) Composite Materials.

viii) Heat treatment processes.

ix) Ceramics

x) Safety Engineering and Waste elimination

07

8 Individual Assignments :

Any two from the list suggested

a) Process sequence of any two machine components.

b) Write material specifications for any two composite jobs.

c) Collection of samples of different plastic material or cutting tools with

properties , specifications and applications.

d) Preparing models using development of surfaces.

e) Assignments on bending moment , sheer forces , deflection of beams

and torsion chapters of strength of material.

f) Select different materials with specifications for at least 10 different

machine components and list the important material properties

desirable.

g) Select 5 different carbon steels and alloy steels used in mechanical

engineering applications and specify heat treatment processes employed

for improving the properties. Also give brief description of the heat

treatment processes.

h) List the various properties and applications of following materials – a.Ceramics b. fiber reinforcement plastics

c. thermo plastic plastics d. thermo setting plastics

e. rubbers.

OR

Conduct ANY ONE of the following activities through active participation of students and

write report

i) Rally for energy conservation / tree plantation.

ii) Survey for local social problems such as mal nutrition, unemployment,

cleanliness, illiteracy etc.

iii) Conduct aptitude , general knowledge test , IQ test

08

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iv) Arrange any one training in the following areas :

a) Yoga. B) Use of fire fighting equipment and First aid

Maintenance of Domestic appliances.

9 Group discussion and Interview technique –

Introduction to group discussion,

Ways to carry out group discussion,

Parameters— Contact, body language, analytical and logical thinking,

decision making

The students should discuss in a group of six to eight students and write abrief report on the same as a part of term work. Two topics for group

discussions may be selected by the faculty members. Some of the

suggested topics are -

i) Sports

ii) Current news items

iii) Discipline and House Keeping

iv) Current topics related to mechanical engineering field.

INTERVIEW TECHNIQUE

NECESSITY,

TIPS FOR HANDLING COMMON QUESTIONS

03

10 Working in Teams

UNDERSTAND AND WORK WITHIN THE DYNAMICS OF A GROUPS.

TIPS TO WORK EFFECTIVELY IN TEAMS,

ESTABLISH GOOD RAPPORT, INTEREST WITH OTHERS AND WORK

EFFECTIVELY WITH THEM TO MEET COMMON OBJECTIVES,

TIPS TO PROVIDE AND ACCEPT FEEDBACK IN A CONSTRUCTIVE AND

CONSIDERATE WAY ,

LEADERSHIP IN TEAMS, HANDLING FRUSTRATIONS IN GROUP

.

02

11 Task Management

INTRODUCTION,

TASK IDENTIFICATION,TASK PLANNING ,ORGANIZING AND EXECUTION,

CLOSING THE TASK

02

TOTAL 38

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CONTENTS:


Assignment: (Any Eight Assignment)

1) SWOT analysis:- Analyse yourself with respect to your strength and weaknesses,

opportunities and threats. Following points will be useful for doing SWOT.

a) Your past experiences,

b) Achievements,

c) Failures,

d) Feedback from others etc.2) Undergo a test on reading skill/memory skill administered by your teacher.

3) Solve the puzzles.

4) Form a group of 5-10 students and do a work for social cause e.g. tree plantation, blood

donation, environment protection, camps on awareness like importance of cleanliness in

slump area, social activities like giving cloths to poor etc.( One activity per group)

5) Deliver a seminar for 10-12 minutes using presentation aids on the topic given by your

teacher.

6) Watch/listen an informative session on social activities. Make a report on topic of your

interest using audio/visual aids. Make a report on the programme.####

7) Conduct an interview of a personality and write a report on it.

8) Discuss a topic in a group and prepare minutes of discussion. Write thorough description of

the topic discussed

9) Arrange an exhibition, displaying flow-charts, posters, paper cutting, photographs etc on the

topic given by your teacher.

Note: - Please note that these are the suggested assignments on given contents/topic. These

assignments are the guide lines to the subject teachers. However the subject teachers are free to

design any assignment relevant to the topic. The term work will consist of any eight assignments.

MINI PROJECT ON TASK MANAGEMENT. DECIDE ANY TASK TO BE COMPLETED IN

ASTIPULATED TIME WITH THE HELP OF TEACHER. WRITE A REPORT CONSIDERING

VARIOUS STEPS INTASK MANAGEMENT.

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INTERNET ASSISTANCE

1. http://www.mindtools.com

2. http://www.stress.org

3. http://www.ethics.com

4. http://www.coopcomm.org/workbook.htm

5. http://www.mapfornonprofits.org/

6. http://www.learningmeditition.com http://bbc.co.uk/learning/courses/

7. http://eqi.org/ 8. http://www.abacon.com/commstudies/interpersonal/indisclosure.html

9. http://www.mapnp.org/library/ethics/ethxgde.htm

10. http://www.mapnp.org/library/grp_cnfl/grp_cnfl.htm

11. http://members.aol.com/nonverbal2/diction1.htm

12. http://www.thomasarmstron.com/multiple_intelligences.htm

13. http://snow.utoronto.ca/Learn2/modules.html

14. http://www.quickmba.com/strategy/swot/

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NAME OF THE COURSE AUTO WORKSHOP PRACTICE

SCHEME OF STUDIES

S.No

.Topics

Theory

Hrs

Practical

Hrs

Total

Hrs.

1. Study, Handling and use of various

testing/measuring tools

- 15 15

2. Conducting simple Experiments by various

tools and Gauges.

- 15 15

3. Motor workshop practice - 17 17

4. Study handling and use of various repair

tools

- 13 13

5. Study of service station Equipments and

operations practice

- 15 15

Total - 75 75

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S.NO CONTENT

1 STUDY,HANDLING AND USE OF VARIOUS MEASURING/

TESTING TOOLS- Study and use of linear measurement workshop

tools, electrical measuring instruments, pressure measuring instruments,

Sheet gauge and wire gauge ,battery tester etc. Which are used in

automobile workshop.

2 CONDUCTING SIMPLE TEST AND MEASUREMENTS BY

VARIOUS TOOLS AND GAUGES- Electrical measurements,clearance measurements, play measurements, pressure related

measurements, bend measurements, linearity check-ups. Battery related

various measurements etc.

3 STUDY OF REPAIR TOOLS AND THEIR USE- Various types of

spanners, wrenches, hammers, chisels, punches, pliers, hack-saws, files

etc.

4 STUDY OF SERVICE STATIONS EQUIPMENTS AND THEIR

USE-Air Compressors, spark plug tester, tyre inflators, jacks, dogs, oil

spray gun and grease gun, drilling machines, grinders, tyre changers,

Valkanizing machines, battery chargers ,tune-up equipments, timing light,tape and die-sets, FIP testing machine, injector tester, hoists and chain

pulley block etc.

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SUGGESTED LIST OF PRACTICALS AND PRACTICES


Hrs.

1 Demonstrations and use of various tools,

instruments and equipments used in Auto

workshop.

03

2 Practice for wheel rotation and repairing of

punctured tubes.

03

3 Practice for brake adjustment and air bleeding. 03

4 Practice to fill water and coolant in radiator. 03

5 Practice to wash the vehicle and its various

components.

02

6 Practice to clean various components in kerosene. 02

7 Practice to jack up the vehicle. 02

8 Practice toward safety while working. 02

9 Practice for Auto workshop housekeeping. 03

10 Measurement of valve tappet clearance. 03

11 Measurement of piston liner clearance. 03

12 Measurement of piston ring clearance. 0213 Measurement of spark plug gap 02

14 Measurement of distributor contact point gap. 02

15 Measurement of brake liner wear and friction plate

liner wear.

02

16 Driving practice on motor vehicle 08

17 Wheel type air pressure measurement. 03

18 Battery electrolyte- checks up of level and specific

gravity.

02

19 Cell voltage checkup. 02

20 Oil level checkup in engine gearbox, differentialetc.

03

21 Lubrication of wheel hub bearings. 02

22 Tightening of fan belt. 01

23 Practice for wire connection. 05

24 Visit to an automobile workshop to learn how the

above mentioned and other similar activity is

performed.

12

TOTAL 75

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