ad design ppt 최종

1. AD DESIGN : Advertisement Design 1 Hwanwha

2. Advertisement Design Hwanwha Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research 01Discover:Research

3. 4 Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

4. , . 4 Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

5. , . ! Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

6. WHAT HOW WHERE WHO 1 OB Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

9. Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research , , , , , , , : Advertisement Design Hwanwha

10. : "(Walking for Earth)" , " (GREEN IN BOX)" "" . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

11. : 2007 , , , , , , , , , Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

12. 2015 7, 40 , , , . : Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

13. : , Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

14. : 2000 , . , , 7 . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

15. : . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

16. . : Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

17. : ? Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

18. 1) ' . 1% " , ( X ) Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

19. 1) , Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

20. 1) Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

22. 1) , 1. 2. & 3. . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

23. 2) + . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

25. 2) , , . , Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

26. (1) 3) 2014 Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

27. 3) 2014 (2) 5 Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

28. 3) 2014 (3) Eco Festival : . : . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

29. 3) 2014 (3) Eco Festival : GLAD Tent Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

30. 4) We cup Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

32. 100t 65t Desk Research 35t . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

33. 100t 65t . Desk Research BUT 20t 30t : . . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

34. Desk Research 1500 , . 1000 1100 1200 1300 1400 1500 0 2012 2013 2014 2015 1600 () 130 + 100 119 + 100 + 630 Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

35. Field Research 1. 2. Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

36. 3. Field Research Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

37. Field Research 1. ( ) Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

38. Field Research 2. . , Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

39. Field Research : 2015 10/03 30 : 70 ( 100) Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

40. Field Research ? ? :23% :14% :63% :50% 1:20% 2:10% 3 :20% , Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

41. ? ? :33% :21% :46% :14% :6% :14% :6% ( ) :60% Field Research , 2 . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

42. Field Research ? ? 25t ? , ? :50% :50% :53% :83% :17% :26% :13% :8% + 100% . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

43. Field Research - Q. ? A. , . Q. ? A. . ... . Q. ? A. // . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

44. Field Research - Q. ? A. , . Q. ? A. . ... . Q. ? A. // . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

45. Field Research - . Q. ? A. , . Q. . ? A. . ... Q. ? A. . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

46. . Q. ? A. , . Q. . ? A. . ... Q. ? A. . Field Research - Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

47. Field Research - (//28/) 1. ? . 2. ? . 21. ? . . 3. ? . 4. ? . 5. ? . 51. ? . 6. ? Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

48. Field Research - (//28/) 1. ? . 2. ? . 21. ? . . 3. ? . 4. ? . 5. ? . 51. ? . 6. ? Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

49. 7. ? ( , ) . , . . .. . 8. ? . . . 9. ? . . Field Research - (//28/) Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

50. , Field Research - (//28/) 7. ? ( , ) . , . . .. . 8. ? . . . 9. ? . . , . Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

51. Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha SBS PD

52. Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Persona /38 /51/31 /25 /16 /59 /27/22 /19 /43 . . . . . . . , . . . . . . 3 . . . . . . , . Advertisement Design Hwanwha

53. /38 /51/31 /25 /16 /59 /27/22 /19 /43 . . . . . . . , . . . . . . 3 . . . . . . , . () Persona Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

54. / 38 / / 250 - . - . - : . : : / 51 / 180 - . - , - : , . . : . . / 43 / 100-400 - - (= ) - : ? : . () Persona Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

55. . . . . . . , . . () Customers Emotions Activity Issues /38 () Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

56. Customers Emotions Issues /43 . . . . , Activity Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

57. /51 Customers Emotions Issues . . . 40, 130 . . , . 3,4 . . . . . , Activity Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

58. Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research NEEDs . . . SEEDs Insight NEEDs & SEEDs Advertisement Design Hwanwha

59. NEEDs . . . ? ? ? ? ? ? ? ? Insight NEEDs & SEEDs Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research SEEDs Advertisement Design Hwanwha

60. NEEDs , . . . SEEDs Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Insight NEEDs & SEEDs Advertisement Design Hwanwha

61. NEEDs , . . . ? ? ? ? ? ? ? ? ? ? SEEDs Insight NEEDs & SEEDs Hanwha Analysis Subject Selection Stakeholder Map Persona Customer Journey Map Insight Research Advertisement Design Hwanwha

62. THANK YOU 1

ad design ppt 최종

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