실리콘밸리의 한국인 2017-윤정섭 methinks ceo

2013�~�2015

STORY

FAILUREFROM�

A

윤정섭서울�대학교�경영학과�95학번SONY,�NHN(Naver),�Outspark,�XOO

3

Story�begins 2013

TEAM

PRODUCT MARKET

6�months

Founders

Philip(CEO)Jamie�(CTO)MIT�Ph.D�Microsoft�Google�

Stella�Team!

Sam�Google

Back-end

Jon�Microsoft

Front-end

Arya�Apple

UX

Khal�Zynga

Design

Can you code?

Can you draw?

Can you fund?

$500KGOOD�ENOUGH

TOTAL�CASH

TEAM

PRODUCT MARKET

Social�GameFriends�&�Family

FOR

12

Launch 2014�JAN

0

150

300

450

600

W1 W2 W3 W4 W5 W6

Downloads(1000s)

0

20

40

60

80

D1 D3 D7 D14 D30 D60

Retention(%)

15

1st�Failure 2014�MAY

$100KNEED�TO�RAISE

TOTAL�CASH

TEAM

PRODUCT MARKET

Social�GameFriends�&�Family

FOR

TEAM

PRODUCT MARKET

Stella�Team!

Sam�Google

Back-end

Jon�Microsoft

Front-end

Arya�Apple

UX

Khal�Zynga

Design

Still�Great�Team

Back-end UX

TEAM

PRODUCT MARKET

55%

Late�20’s�~�Early�30’s��Live�in�Urban�Area�

Play�

Some�College�Degree�$45k�or�higher�income

80%

20%

?

LEADERSHIPCRISIS

26

2nd�Failure 2014�OCT

$3KTIME�TO�DECIDE

TOTAL�CASH

TEAM

PRODUCT MARKET

Jon�Microsoft

Front-end

Khal�Zynga

Design

Still�Great�Team

Back-end UX

Khal�

Back-endOperation

Philip�

Front-endUX/Design

Can you code?

Can you draw?

Can you fund?

TEAM

PRODUCT MARKET

Social�GameFriends�&�Family

FOR

All

YES,�WE�CAN�

37

BETA�Launch 2015�OCT

$100KUSER�ACQUISITION

TOTAL�CASH

TEAM

PRODUCT MARKET

55% 45%�

?

Late�20’s�~�Early�30’s��Live�in�Urban�Area�

Play�

Some�College�Degree�$45k�or�higher�income

?

Age�:�27�Live�in�Palo�Alto�

Play�

Study�Psychology�Teacher�at�Kinder

Jess

CAN’T�FIND�ONE

WE�DON’T�HAVE�TIME�TO�KEEP�LOOKING

45

PIVOT 2015�NOV

Social�GameFriends�&�Family

FOR

All

Help�Businesses

Understand�customers

TO

HELP�US�TO�FIND�JESS

49

Launch 2016�SEP

Remote�Research

Mobile� Recruiting 10X

FasterCheaper

2015�Dec�~

ROAD

SUCCESSTO

THE

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