中華科技大學企業管理系 專題報告 綠色產品購買因素之研究
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(98147004)(98147005) (98147006)(98147007) (98147015)(98147019) (98147022)(98147143)
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1.11.
2.
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1.21.
2.
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1.31.2.3.4.5.6.7.8.
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2.1.Kotler & Keller (2006) 2.2. (Green ProductGreen Good) (Environment Conscious Product) 19992.3.Kolte (2005)
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2.4. (Gibbs, 2003) 2.5.Chan (2001) 2.6. (Lovelock, 2001) 2.7. (Anthony, 2006) 2.8.Laroche et al. (2001)
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3.1
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3.21 23 4 567 8
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3.31. 2. 3. 4.
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3.35. 6. 7.
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4.1
443
55.4
667
83.4
357
44.6
8
1.0
800
100
13
1.6
19
198
24.8
17
2.1
20~24
498
62.3
2
0.3
25~29
33
4.1
72
9.0
30~34
12
1.5
12
1.5
35~39
15
1.9
9
1.1
40~44
10
1.3
800
100
45~49
9
1.1
15000
546
68.3
50~54
14
1.8
15001~25000
139
17.4
55~59
8
1.0
25001~35000
65
8.1
60
3
0.4
35001~45000
32
4.0
800
100
45001~55000
8
1.0
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4.1
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4.1
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4.1
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4.1
Chart1
44355.4
35744.6
Chart2
60.8
81
587.3
72490.5
40.5
Chart3
516.4
74693.3
Chart4
516.4
74693.3
30.4
Sheet1
44355.466783.4
35744.681
800100131.6
1919824.8172.1
20~2449862.320.3
25~29334.1729
30~34121.5121.5
35~39151.991.1
40~44101.3800100
45~4991.11500054668.3
50~54141.815001~2500013917.4
55~598125001~35000658.1
6030.435001~45000324
80010045001~5500081
()60.855001~6500030.4
()816500170.9
()587.3800100
()72490.5
()40.5
800100
516.4
74693.3
30.4
800100
Sheet2
Sheet3
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4.1
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4.1
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4.2
4-2
Cronbach
8
0.943
9
0.889
14
0.896
5
0.936
5
0.891
18
0.955
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4.38004-3
64
64
64
100%
100%
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64
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100%
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20
20
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20
20
20
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232
232
232
100%
100%
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4.34-3-1
24
24
24
100%
100%
24
24
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100%
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24
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24
24
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24
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8
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8
8
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8
8
100%
100%
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4.3
16
16
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16
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24
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8
100%
100%
568
568
568
100%
100%
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4.4 4-4-14-4-2
F
R
R
131.906
1
131.906
297.897
0.521
0.272
353.347
798
0.443
485.254
799
Beta
Beta
t
2.679
0.102
26.174
0.000
0.382
0.022
0.521
17.260
0.000
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4.54-5-14-5-2
F
R
R
122.353
1
122.353
269.048
0.502
0.252
362.901
798
0.455
485.254
799
Beta
Beta
t
1.993
0.149
13.418
0.000
0.516
0.031
0.502
16.403
0.000
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4.64-6-14-6-2
F
R
R
174.862
1
174.862
449.561
0.600
0.360
310.392
798
0.389
485.254
799
Beta
Beta
t
1.636
0.132
12.389
0.000
0.666
0.031
0.600
21.203
0.000
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4.74-7-14-7-2
F
R
R
141.953
1
141.953
278.978
0.509
0.259
406.047
798
0.509
548.000
799
Beta
Beta
t
2.367
0.110
21.574
0.000
0.397
0.024
0.509
16.703
0.000
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4.84-8-14-8-2
F
R
R
162.491
1
162.491
336.356
0.545
0.297
385.509
798
0.483
548.000
799
Beta
Beta
t
1.488
0.147
10.110
0.000
0.642
0.035
0.545
18.340
0.000
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4.94-9-14-9-2
F
R
R
172.330
1
172.330
366.046
0.561
0.314
375.670
798
0.471
548.000
799
Beta
Beta
t
1.822
0.124
14.689
0.000
0.554
0.029
0.561
19.133
0.000
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4.104.10-14-10-1T4.10-24-10-2
T
T
4.14
0.861
-0.507
0.612
4.17
0.787
F
13.222
9
1.469
2.170
0.022
534.778
790
0.677
548.000
799
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4.104-10-2-1
95%
19
20-24
0.060
0.069
0.997
-0.16
0.28
25-29
-0.091
0.155
1.000
-0.58
0.40
30-34
-0.326
0.245
0.946
-1.10
0.45
35-39
-0.069
0.220
1.000
-0.77
0.63
40-44
-0.242
0.267
0.996
-10.9
0.60
45-49
-0.309
0.280
0.984
-1.20
0.58
50-54
-0.771
0.3228
0.025
-1.49
-0.05
55-59
-0.042
0.297
1.000
-0.98
0.90
60
0.158
0.479
1.000
-1.36
1.68
20-24
19
-0.60
0.69
0.997
-0.28
0.16
25-29
-1.51
0.148
0.991
-0.62
0.32
30-34
-0.386
0.240
0.846
-1.15
0.38
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4.104.10-34-10-34.10-44-10-4
F
2.260
4
0.565
0.823
0.511
545.740
795
0.686
548.000
799
F
1.859
2
0.930
1.357
0.258
546.141
797
0.685
548.000
799
-
4.104.10-54-10-5
F
11.460
7
1.637
2.417
0.019
536.540
792
0.677
548.000
799
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4.104.10-64-10-6
F
5.546
6
0.924
1.351
0.232
542.454
793
0.684
548.000
799
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4.114-11-14-11-2
F
R
R
290.682
1
290.682
901.469
0.728
0.530
257.318
798
0.322
548.000
799
Beta
Beta
t
0.746
0.115
6.483
0.000
0.774
0.026
0.728
30.024
0.000
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5.1 Lastovicka (1979) Antil (1984)Robert (1992) Dispoto (1977) Li (1997) Maloney & Ward (1973)
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5.1(2004)Ajzen & Fishbein (1980); Ajzen (1991)Zaichkowsky (1985) Engel & Blackwell (1982)Kassarjian & Sheffet (1981)
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5.1Bandure (1997)Terry et al. (2000) Aaker (1996)Kotler (2000)Chaudhuri & Holbrook (2001)
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5.1 .Howard (1989)(Consumer Decision Model)
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5.21.
2.
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5.23.
4.
5.
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5.31.
2.
3.
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5.4
1.
2.
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