aj team presentation

6354 Walker Lane #100, Alexandria, VA6354 Walker Lane #100, Alexandria, VA

Allen Johnson

AJ Team Realty

877-VA-SELLS AJTeamRealty.com

info@ajteamrealty.com

6354 Walker Lane #100, Alexandria, VA

Allen Johnson

- Associate Broker

- CDPE

- Realtor

- Listing Manager

6354 Walker Lane #100, Alexandria, VA

Rottanak (Rot) Ouy

Realtor & Buyer’s Manager

Dawn Knox Transaction Coordinator

Real Estate Myths

Myth 1 – The AJ Team sells a lot of real estate. Maybe they’re too busy for me.

6354 Walker Lane #100, Alexandria, VA

Real Estate MythsMyth 2 – It doesn’t matter which real agent you select to market your home!

6354 Walker Lane #100, Alexandria, VA

Real Estate Myths

Myth 3 – You should select the agent who says he/she can get the highest price.

6354 Walker Lane #100, Alexandria, VA

AJ Team Nets Sellers 1% more than most Realtors

$450K = $4500 MORE IN YOUR

POCKET

*based on AJ teams ratio of average sale price to average

list price for 2011

On Average…

On Average…Average Days on Market in NOVA is 62.

AJ Team Averages 28 Days on the Market.

Bottom line…We Sell your house in less time AND net you

more money!

AJ Team 12 Step Marketing Plan

Step 1 – Arrange for pictures and video tour.

Step 2 – Help stage your home to cast a

positive light on features important to

buyers

Step 3 – “For Sale” signage, directionals,

and property fliers

Step 4 – Distribute “just listed”

fliers/postcards to potential buyer

prospects

Step 5 – Optimize home’s internet

presence through Keller Williams

Listings system

Step 6 - Websites galore

97% of all of today’s buyers start their

search on ______?

Our Exclusive System Ensures Your Property Will be on….

Step 7 – Advertise your home through

our enewsletter as well as social media

Step 8 – Create open house

schedule for maximum exposure

Step 9 – Target active buyers in our

database of over 1400 active leads

Step 10 – Target marketing to active local

agents working with clients in your area.

Step 11 – Provide updates regularly detailing

our marketing efforts

Step 12 – Price your home strategically so you’re

competitive with current market trends

Pricing Misconceptions• Value is not determined by:

– What you paid– What you need– What you want– What your neighbor says– Cost to rebuild today– What the government thinks

Price Competitively• First 30 days are critical

– Most interest is generated when property first hits the market

• Number of showings is greatest if priced realistically– Starting too high and dropping misses excitement– Overpriced homes DON’T sell in this market or any market

Continued…• Longer it stays on, more buyers think

there’s something wrong with it

• Many homes that start high end up selling below market value

Starting high and selling low

• Most recent sales

• Active comparables / competition

• Characteristics of your home vs competition

• Current Market trends

•Recommended list price

–Net Sheet

Commission• Money I put to work even before a

buyer is found.

– Phone– Dues and subscriptions– Business auto expense– Education and training– Legal and professional fees– Assistant salary

Continued…• Business equipment• Business insurance• Advertising• Mailing postage costs• Artwork/designer• Photographer• Printing costs

Closing 101Things to bring to closing:

– All sets of house keys– Garage door openers– Picture ID– Voided check (seller proceeds can be direct

deposited)

After closingKeep the following for tax purposes

– Copies of all documents

– All home improvement receipts for home sold

– Moving checklist

CLIENT TESTIMONIALS

“I hired the AJ Team team as my realtors to sell my condo in Centreville and purchase a beautiful luxury townhome in a new development. They were there to support us during our interactions and negotiations with the builders and their lenders. They held multiple Open Houses for my condo and was able to sell it for a great price in record timing. Allen and his team were always very professional, personable and very trustworthy. He was very consistent with his selling approach and was extremely reliable. I recommend Allen and his team to assist anyone when selling or purchasing a home.”

June 10, 2011

Top qualities: Great Results, Expert, High IntegrityKeith Morton hired AJ Team as Real Estate Agents in 2009

“The AJ team are amazing, they sold my townhome in Kingstowne in 10 days. Allen was able to come into my home and assess what I needed to do the market the house optimally. Based on his knowledge and experience, I had a very pleasant home-selling experience, and the buyers were very pleased to purchase my home.”

June 10, 2011

Top qualities: Great Results, Personable, Expert Jamie Mack hired Allen as a Real Estate Agent in 2006

“In this constantly evolving market, having someone like Allen assist you is an invaluable asset. His wealth of experience gives him a deft touch when navigating his clients through their real estate transactions. His talent and creativity are essential ingredients to his and his clients' successes.”

January 21, 2011

Marc Wilshire, Counsel, Shreves Schudel DeVol Saunders Jackson Clarke & Parello, PLLC

AJ Team Realty877-VA-SELLS

AjTeamRealty.com

info@ajteamrealty.com