case study - fujifilm
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CaseStudyISI Ltd, The TechnoCentre, Puma Way, Coventry, West Midlands, CV1 2TT
Tel: +44(0)2476 792610 VAT #: 868694059 Co. Regn #: 05445516www.isiglobal.co.uk
ISI GLOBAL IN HARRODS TECHNOLOGY WITH FUJIFILM IN PARTNERSHIP WITH LUXURY LUGGAGE MANUFACTURER
GLOBE-TROTTERFor the 3rd consecutive year, ISI Global has been appointed to undertake an innovative new window display in Harrods for Fujifilm’s most iconic X-Signature range in partnership with Luxury British luggage manufacturer Globe-Trotter.
ISI have worked closely with Fujifilm to
develop tactical solutions that are cost
effective for their extensive range of
professional cameras. Handling all initial
POS, ISI has developed a variety of
Counter Display Units, Free Stand
Display Units, Window Displays and
Seasonal Promotional Material to suit all
aspects of the business.
We achieved flexibility and showcased product, and retained design integrity throughout all POS display solutions.
For the 3rd consecutive year, ISI Global has been appointed to undertake an innovative new window display in Harrods for Fujifilm’s most iconic X-Signature range in partnership with Luxury British luggage manufacturer Globe-Trotter.
Disciplines:
1. Research
2. Store Audit
3. Creative Design
4. Development
5. Production
6. Distribution, Logistics,
Installation and Merchandising
Case Study
ISI Ltd, The TechnoCentre, Puma Way, Coventry, West Midlands, CV1 2TTTel: +44(0)2476 792610 VAT #: 868694059 Co. Regn #: 05445516www.isiglobal.co.uk
The Insight
Following the success of the previous
window design and implementation at
Harrods in 2012 and 2013, Fujifilm
approached ISI Global to undertake an
innovative new window display for their
most iconic X-series range and their
bespoke Globe Trotter limited edition
cases.
Celebrating the occasion of this
partnership, Fujifilm-Globetrotter took
over a window display within Harrods
Technology department to launch the
new X-T1 camera.
The Challenge
Being in a prime location, ISI were keen
to create high visual impact and branding
recognition for Fujifilm’s premium range
cameras and Globe-Trotter luxury cases.
Building on the retro feel of the cameras
and cases with their use of imagery,
colour, light and materials, ISI has
worked closely with Harrods on the
design, installation and logistics and
created a great retail success.
Fujifilm commented:
"The new window display showcases the
range of colours beautifully."
Be sure to stop by this week to see the
window for yourself. The display runs
until the 11th April 2014.
About Fujifilm:
FUJIFILM Corporation and its group
companies develop produce and market
products in the Imaging Solutions
business. Uniquely placed to be a market
leader in digital imaging, Fujifilm develops
and manufactures its own sensors, lenses
and processing technology. In the UK,
Fujifilm has been supplying the imaging,
printing and graphics industries, as well as
consumers, professional and enthusiast
photographers, with high quality,
innovative products and services for over
30 years.
About Globe-Trotter:
Globe-Trotter is a luxury British luggage
manufacturer. Every Globe-Trotter
suitcase is handmade from start to finish
on original Victorian machinery, made
from a unique material called Vulcanised
Fibreboard.
For more information about Fujifilm and its
second collaboration with Globe-Totter
and available products please visit:
http://bit.ly/1hn8bvk
About ISI Global:
ISI Global are a multi-disciplinary retail
marketing specialist agency that works
on major projects for leading brands
around the Globe.
ISI provides a total service of Research,
Design, Development, Prototyping,
Sourcing, Project Management,
Manufacturing, Installation and Logistics.
For more information about ISI Global
please contact:
Simon Ogle +44 (0)2476 792610 or simon@isiglobal.co.uk
Case Study
ISI Ltd, The TechnoCentre, Puma Way, Coventry, West Midlands, CV1 2TTTel: +44(0)2476 792610 VAT #: 868694059 Co. Regn #: 05445516www.isiglobal.co.uk
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