internship presentation - lizzie

Marketing Internship Debrief

Projects

● Image Management

● GeoTour Blog Posts

● Influential Blogger/Vlogger Outreach list

● Content Creation

● #Geocaching15 Instagram Photo Contest

● Other Projects

Image Management

● Task: Research image platforms to create a unified space where quality photos are readily available internally

● Steps:○ Compare 6 websites○ Sourced and categorized images

● Result: ○ app.thislife.com/library○ Benefits: Marketing, Social/Community, BizDev,

Creative, PR○ Unlimited storage, tagging, optimizes search,

cloud, sharing etc…○ 1,500 Photos uploaded and growing

● Task: Fulfill GeoTour contracts● Steps:

○ Communicated with GeoTour Hosts○ Write/post blogs for social

● Result: ○ 10 Geotour blogs, cross-promoted on social○ Benefits GeoTour hosts and BizDev○ http://www.geocaching.

com/blog/2015/07/colorados-south-park-geotour/

GeoTour Blog Posts

Influential Blogger/Vlogger Outreach list

● Task: Build outreach list of influential online presences

● Steps:○ Target audience○ Monitored to find great content to feature on

social● Result:

○ Added 108 blogs on the list○ Long term sustainable relationships

Content Creation

● Blog Posts:

○ Newbie Lingo Blog Post○ Pierce Brosnan Event Blog Post

■ #1 post of the year!○ Walk A Mile In My Geo-Shoes○ Etiquette Quiz

● Posts on Facebook, Instagram, Twitter● Catalogued historical blog content● Created 6 new KBs

#Geocaching15 Instagram Photo Contest

● Task:○ Promote/Monitor #Geocaching15 on

Instagram with Paige● Steps:

○ Collect best pictures every week○ Van Life outreach - 3 participated, with a

combined reach of 39.3K people ● Result:

○ Over 6,000 entries on Instagram

Other Projects Worth Noting

● App Store Narrative Set Up● GiFF video edits● Holiday Creative Brief

Thank you!