k-c-m knowledge culture management aiesec conference in free-university in georgia dr bahman moghimi...

ქართველთა ღმრთისა დავითის, ვის მზე მსახურებს სარებლად,

ესე ამბავი გავლექსე მე მათად მოსახმარებლად,

ვინ არის აღმოსავლეთითდასავლეთს ზართა მარებლად,

და ორგულთა მათთა დამწველად, ერთგულთა გამახარებლად.

God of the Georgians, David, who the sun is his servant,

And here I wrote this poetry for their use,

The one who rules on the east and west,

To burn the infidels, and please the devoted.

ذرد ن ه د ن ا ا د د جان و داو م

Bahman Moghimi (MBA, DBA)

კულტურაკულტურა

Only two things are infinite, the universe and human stupidity, and I'm not sure about the former!

Albert EinsteinUS (German-born) physicist (1879 – 1955)

B.Moghimi@yahoo.co.uk

What is Paradigm?

What is Paradigm Shift?

Information Age

Buy-Side Market Place

Competitors

High Expectations

High Rate of Change in

Buying Behavior

E-Life !!!!

B.Moghimi@yahoo.co.uk10

The Way To Paradigm Shift ...

Why do we buy goods or services?

Differentiation

How much do you pay for a cup of coffee in Tbilisi?

“There is only one boss: the customer…. He can fire everybody in the company, from the Chairman on down, simply by spending his money somewhere else.”

Sam Walton. Founder of Wal Mart

“Your most unhappy customers are your greatest source of learning.”

Bill Gates. “Business @ the Speed of Thought”

OLD ECONOMY V.S. NEW ECONOMY

Old Economy New Economy

Organize by product units

Focus on profitable transactions

Look primarily at financial scorecard

Focus on shareholders

Marketing does the marketing

Build brands through advertising

Focus on customer acquisition

No customer satisfaction measurement

Over-promise, under-deliver

Organize by customer segments

Focus on customer lifetime value

Look also at marketing scorecard

Focus on stakeholders

Everyone does the marketing

Build brands through behaviorFocus on customer retention and growth

Measure customer satisfaction & retention

Under-promise, over-deliver

B.Moghimi@Yahoo.co.uk

The Scope of MARKAGEMENT

All Managerial and Social Processes in which you exchange value with all stakeholders specially Customers and Consumers and attract and maintain them in life-long, mutual profitable relationships…

https://www.facebook.com/Markagement

Definition of e-Commerce .

Bahman ‘s Mind-Map for E-Commerce Solutions

B.Moghimi@yahoo.co.uk22

One Point: ახლომხედველობა

Remember: Create “Brand Experience” for your customers

Where This KM is Coming From?Where This KM is Coming From?

What is it about?!What is it about?!

Definition of eCommerce .

B.Moghimi@yahoo.co.uk 26B.Moghimi@Yahoo.co.uk

B.Moghimi@yahoo.co.uk 27

1-28B.Moghimi@yahoo.co.uk

A society in which more people work at handling information than at agriculture and manufacturing combined.

Businesses depend on information technology to get their work done.

Any combination of information technology and people's activities that support operations, management and decision making.

In a very broad sense, the term information system is frequently used to refer to the interaction between people, processes, data and technology. In this sense, the term is used to refer not only to the information and communication technology (ICT) that an organization uses, but also to the way in which people interact with this technology in support of business processes

An information system(IS) is typically considered to be a set of interrelated elements or components that collect(input), manipulate(processes), and disseminate (output) data and information and provide a feedback mechanism to meet an objective.

An Information System is a business strategy & an

organized combination of people, hardware,

software, communication networks and the data

resources that collects, transforms and

disseminates information in a organization.

IS is an interdisciplinary field influenced by Computer

Science, Political Science, Psychology, Operations

Research, Linguistics, Sociology, and Organizational

Theory.

Four Elements in I.S systems?!

Technology should not be overrated !

THE 12 HABITS OF HIGHLY COLLABORATIVE ORGANIZATIONS

WHY KM

What Can We Really Change?

“That which we give makes us richer, that which is hoarded is lost”

-Shota RustaveliB.Moghimi@yahoo.co.uk

LEADERSHIP BY VIRTUEModern corporate culture

B.Moghim

i@yahoo.co.uk

Data = collection of facts, measurements, statistics Information = organized data Knowledge = contextual, relevant, actionable information

◦ Strong experiential and reflective elements◦ Good leverage and increasing returns◦ Dynamic◦ Branches and fragments with growth◦ Difficult to estimate impact of investment◦ Uncertain value in sharing◦ Evolves over time with experience

Process to help organization identify, select, organize, disseminate, transfer information

Structuring enables problem-solving, dynamic learning, strategic planning, decision-making

Leverage value of intellectual capital through reuse

"The best single lesson I ever learned was to maximize the intellect of the company. You need to gather the knowledge of individuals, share those ideas and celebrate the sharing. That, in the end, is how a company becomes great.“

Jack Welch Former chairman and CEO

General Electric

Knowledge management is the art of creating commercial value from intangible assets!

For creating value in any IT systems; we need crucial information that is just available in KM.

There’s a big difference between:◦ Doing the theory test◦ Sitting in the front passenger seat while someone else drives◦ Actually driving the car yourself

Knowledge is the key strategic asset to be managed.

Knowledge Management

B.Moghimi@yahoo.co.uk 58B.Moghimi@yahoo.co.uk

TECHNOLOGY

PEOPLE

PROCESSES

Help design and then operate

Define the roles of, and knowledge

needed by

Determine the need for

Help design and then use

Provides support for Makes

possible new kinds of

Directories, Communities

of Practice

Repositories, Knowledge-

based Systems

New ways to work, build in

what you want to achieve

BPR in KMBPR in KM Identify processes

Design/plan processes

Implement processes

Facilitate processes

Monitor processes

Analyse processes

Mend processes

Retire processes

Facilitate

Identify

Design

Monitor

Analyse

Retire

Implement

PLEASE LOOK FOR THE STRATEGY!

To create knowledge-enabled processes:Allow companies to evaluate key business measures such as customer satisfaction, customer profitability, or customer loyalty to support their business decisions

• A hospital sends a new mother flowers after a baby is born– Not at the same time everyone else does BUT– 30 days after the birth

• Perfect time, because– All the flowers she received earlier are gone!– The exhaustion that accompanies having a new baby has set in

• The new mother really appreciates this thoughtful gesture • It comes at a time when she doesn’t expect it

Do… and Don’t…Do… and Don’t…Do: Lead from the top Make sure to cut across boundaries Think in terms of an ongoing KM activity, not a

“project” that is done and finishedDon’t: Go against the organization’s culture Expect people (or systems) to change overnight Ignore the exceptions to the process

ORGANIZATIONAL LEARNING Learning organization

Ability to learn from past To improve, organization must learn Issues

Meaning, management, measurement Activities

Problem-solving, experimentation, learning from past, learning from acknowledged best practices, transfer of knowledge within organization

Must have organizational memory, way to save and share it Organizational learning

Develop new knowledge Corporate memory critical

Organizational culture Pattern of shared basic assumptions

BAHMAN’S MIND-MAP FORKNOWLEDGE-CULTURE-MANAGEMENT

GEORGIA…

B.Moghimi@yahoo.co.ukB.Moghimi@yahoo.co.uk

“The wood is decked in light green leaf.

The swallow twitters in delight.

The lonely vine sheds joyous tears

Of interwoven dew and light.

Spring weaves a gown of green to clad

The mountain height and wide-spread field.

O when wilt thou, my native land,

In all thy glory stand revealed?”

oghimi@

yahoo.co.uk

Remember!PEACELOVE

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