momsyllabus
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SIXTH SEMESTER
MEDIA ORGANISATION AND MANAGEMENT
Course Code : BJ(MC) 302 L : 4 T/P : 0 CREDITS : 4
Objectives of the Course:On completion of the course students should be able to:
1. Describe the principles and functions of management
2. Enumerate leadership styles and behavioural patterns
3. Describe the structure and functions of media organizations
4. Explain the importance of revenue generation viz-viz various media
Marks for Internal Assessment : 25
Unit-I [Management : Functions & Principles] L-121. ManagementDefinition, Nature, Principles and Need for Management
2. Management Functions Planning, : Organizing, Directing, Staffing, Controlling,Coordination etc.
3. Responsibility, Authority and Accountability of Management
1.
4. Leadership
Importance and major typesPlanningDefinition, process and importance, organizing, directing and controlling
5. Human Resource Planning Management
Unit-II [Behaviour and Leadership] L-122. Foundations of behaviour Attitudes, Personality and Learning3. LeadershipImportance and major types4. Motivation and Conflict management
Unit-III [Media Organizations : Structure and functions] L-121. Media Organisations : Meaning, Nature, process and importance2. Ownership patterns of media organizations3. Organisational structure of media organizations : Print/Electronic and their functions3. Cross media ownership, conglomerates4. FDI in Indian Media
Unit-IIIV[Managing a Newspaper & Electronic Media HouseEconomics of Media
Organisations] L-121. Economics of newspapers2. Electronic and Print media organizationcost and revenue relationship3. FDI in media1. Establishing a media organization steps involved2. Departments of a Print & Electronic Media Organization and their functions3. Organizational structure of Print Media & Electronic media organizations and their functions4. Electronic and Print media organizationcost and revenue relationship5. Functioning of private and government media houses5. Importance of entrepreneurship and fund-raising
Unit IV: [Marketing, Finance & Distribution of a Media Product] L-12
1. Marketing a Media Product: Newspaper, Radio, TV. News websites
2. Budgeting and finance
3. Distribution and Promotion of Newspaper & Channel
4. Recent Trends in Media Industry
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W.E.F. Academic Session 2009-10 onwards1
COURSE CODE: BJ (MC) 302
I nstructions for Paper Setter/Moderator
Maximum
Marks
75
Time 3 hours
Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be
compulsory.
Compulsory
question
Short answer questions should be asked e.g. 6 short answer type
questions of 2 marks each or 5 short answer type questions of 3 marks
each. For framing this question, any topic from any unit can be selected.
Setting of other
questions
Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit
III and Q.No.5 from Unit IV.
Distribution of
marks in these
questions
A question should be either a full-length question of 15 marks or 2
questions of 7 marks each or 3 short notes of 5 marks each.
Availability of
choice to
students
Within a unit, the paper setter must ensure internal choice for each
question ( except in Question No. 1 ). The distribution of marks should
be as suggested above.
Suggested Readings:1. Hargie O, Dickson D, TourishDenis Communication Skills for Effective
Management, Palgrave Macmillan,
India
2. Dr. Sakthivel Murughan M Management Principles & Practices,
New Age International Publishers,
New Delhi
3. Redmond, J, Trager R Media Organisation Management, Biztantra,
New Delhi
4. Albarran, Alan B Media Economics, Surjeet Publication,
New Delhi
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