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SIXTH SEMESTER

MEDIA ORGANISATION AND MANAGEMENT

Course Code : BJ(MC) 302 L : 4 T/P : 0 CREDITS : 4

Objectives of the Course:On completion of the course students should be able to:

1. Describe the principles and functions of management

2. Enumerate leadership styles and behavioural patterns

3. Describe the structure and functions of media organizations

4. Explain the importance of revenue generation viz-viz various media

Marks for Internal Assessment : 25

Unit-I [Management : Functions & Principles] L-121. ManagementDefinition, Nature, Principles and Need for Management

2. Management Functions Planning, : Organizing, Directing, Staffing, Controlling,Coordination etc.

3. Responsibility, Authority and Accountability of Management

1.

4. Leadership

Importance and major typesPlanningDefinition, process and importance, organizing, directing and controlling

5. Human Resource Planning Management

Unit-II [Behaviour and Leadership] L-122. Foundations of behaviour Attitudes, Personality and Learning3. LeadershipImportance and major types4. Motivation and Conflict management

Unit-III [Media Organizations : Structure and functions] L-121. Media Organisations : Meaning, Nature, process and importance2. Ownership patterns of media organizations3. Organisational structure of media organizations : Print/Electronic and their functions3. Cross media ownership, conglomerates4. FDI in Indian Media

Unit-IIIV[Managing a Newspaper & Electronic Media HouseEconomics of Media

Organisations] L-121. Economics of newspapers2. Electronic and Print media organizationcost and revenue relationship3. FDI in media1. Establishing a media organization steps involved2. Departments of a Print & Electronic Media Organization and their functions3. Organizational structure of Print Media & Electronic media organizations and their functions4. Electronic and Print media organizationcost and revenue relationship5. Functioning of private and government media houses5. Importance of entrepreneurship and fund-raising

Unit IV: [Marketing, Finance & Distribution of a Media Product] L-12

1. Marketing a Media Product: Newspaper, Radio, TV. News websites

2. Budgeting and finance

3. Distribution and Promotion of Newspaper & Channel

4. Recent Trends in Media Industry

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W.E.F. Academic Session 2009-10 onwards1

COURSE CODE: BJ (MC) 302

I nstructions for Paper Setter/Moderator

Maximum

Marks

75

Time 3 hours

Total Questions 5 questions of 15 marks each, out of which Question No. 1 will be

compulsory.

Compulsory

question

Short answer questions should be asked e.g. 6 short answer type

questions of 2 marks each or 5 short answer type questions of 3 marks

each. For framing this question, any topic from any unit can be selected.

Setting of other

questions

Q.No.2 is to be set from Unit I, Q.No.3 from Unit II, Q.No.4 from Unit

III and Q.No.5 from Unit IV.

Distribution of

marks in these

questions

A question should be either a full-length question of 15 marks or 2

questions of 7 marks each or 3 short notes of 5 marks each.

Availability of

choice to

students

Within a unit, the paper setter must ensure internal choice for each

question ( except in Question No. 1 ). The distribution of marks should

be as suggested above.

Suggested Readings:1. Hargie O, Dickson D, TourishDenis Communication Skills for Effective

Management, Palgrave Macmillan,

India

2. Dr. Sakthivel Murughan M Management Principles & Practices,

New Age International Publishers,

New Delhi

3. Redmond, J, Trager R Media Organisation Management, Biztantra,

New Delhi

4. Albarran, Alan B Media Economics, Surjeet Publication,

New Delhi


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