we are social's guide to social, digital and mobile in thailand, dec 2011

THAILAND �SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

we are social�

THAILAND �

12,881,800 �

71,824,561 �MOBILE SUBSCRIBERS�

18,310,000 �INTERNET USERS�

67,070,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

27 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

19 %�

URBAN�

31%� 69%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

100+ %�

we are social� SOURCE: MILLWARD BROWN DYNAMIC LOGIC �

VS�16.6 �AVERAGE HOURS THAI

NETIZENS SPEND USING �THE INTERNET EACH WEEK�

10.9 �AVERAGE HOURS THAI

NETIZENS SPEND WATCHING � BROADCAST TV EACH WEEK�

we are social�

THAILAND IS SOUTHEAST ASIA’S�BIGGEST ONLINE GAMING MARKET�

SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE �

we are social�

60%�OF THAI INTERNET USERS PLAY �

ONLINE GAMES SEVERAL TIMES A WEEK�

SOURCE: TNS DIGITAL LIFE �

we are social�

82%�OF THAI WEB USERS STREAM OR �

DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH �

SOURCE: NIELSEN�

we are social�

85%�OF THAILAND’S INTERNET USERS VISIT�

SOCIAL MEDIA SITES AT LEAST ONCE A WEEK�

SOURCE: TNS DIGITAL LIFE �

we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

18-24:�34%�

13-17:�21%�

25-34:�29%�

35--44:�10%�

45-54:�4%�

55-64:�1%�

65+:�1%�

FACEBOOK DEMOGRAPHICS IN THAILAND �

MALE:�48%�

FEMALE:�52%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � BLACKBERRY THAILAND � 394,759 � 14.51%�2 � THE STAR ค้นฟ้าคว้าดาว! 368,564 � 2.17%�3 � DTAC INTERNET� 315,479 � 2.17%�4 � GMEMBER � 302,150 � 3.06%�5 � NOKIA THAILAND � 154,897 � 2.54%�6 � SMIRNOFF EXPERIENCE THAILAND � 142,529 � 17.78%�7 � JOHNNIE WALKER THAILAND � 131,144 � 6.72%�8 � ICHITAN� 115,152 � 1.68%�9 � SORBORMORE � 86,904 � 1.86%�10 � PANTENE THAILAND � 78,908 � 6.15%�

TOP FACEBOOK PAGES IN THAILAND �

we are social�

295,000 �NUMBER OF LINKEDIN USERS IN THAILAND:�

SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �

we are social�

152,000 �NUMBER OF FOURSQUARE USERS IN THAILAND:�

SOURCE: PENN OLSON�

we are social�

78%�OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS�

ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS �

SOURCE: NIELSEN�

we are social�

19% �OF THAI INTERNET USERS THINK�

WEB ADVERTISING CAN BE USEFUL �

ONLY �

SOURCE: NIELSEN�

we are social�

36%�OF THAI INTERNET USERS USE A�

MOBILE DEVICE TO ACCESS THE WEB �

SOURCE: NIELSEN�

we are social�

72%�OF THAILAND’S MOBILE USERS�

ARE BELOW THE AGE OF 24�

SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

we are social�

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

we are social�

SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �