Phn I : Nguyn Hin + Hoa Phn II : H Hin Phn III: Hip

I. Chin lc tng trng ca Trung Nguyn 1. Chin lc thm nhp th trng C ph Trung Nguyn ti thi im ban u khi tip cn th trng Si Gn tht bi lin tip cho n mt mc lch s vo ngy 20/08/1998, Trung Nguyn bt u bng pht mnh v tr thnh mt trong nhng thng hiu c ph quen thuc khi ng L Nguyn V m 6 qun C ph Trung Nguyn ti thnh ph H Ch Minh. C ph Trung Nguyn khai trng qun c ph cho ung min ph 10 ngy. Thng qua hot ng ny Trung Nguyn gii thiu n khch hng sn phm c ph ca mnh, ng thi hng dn khch hng cch thng thc c ph theo kiu Trung Nguyn. Su thng sau , ci tn C ph Trung Nguyn pht trin hn c mt doanh nghip c thm nin 20 nm ti thnh ph Bun M Thut. S n nhn nhit tnh v nhanh chng ca ngi tiu dng to nn mt hin tng Trung Nguyn trn mnh t Si Gn nng ng v y cnh tranh. Trung Nguyn duy tr s pht trin y bng Tam gic chin lc- c mt qun pht trin th m thm hai qun lin nhng ngi qun l duy tr s kim sot, thit k, s phc v v cht lng c ph cc qun. Bn cnh gim chi ph qun l v chi ph hng tn kho trong lc cn kh khn v vn. Trung Nguyn thc hin mt cuc xm nhp th trng ngon mc nht trong lch s xy dng thng hiu Vit Nam. C th ni, c ph Trung Nguyn l mt thnh cng k diu ca xy dng thng hiu ti Vit Nam trong thi gian qua. Ch trong vng 5 nm, t mt xng sn xut nh ti Bun M Thut, Trung Nguyn c mt ti mi min t nc.

2. Chin lc pht trin th trng Hin tng Trung Nguyn nhng nm gn y cho chng ta thy c s thnh cng t cc chin lc t ph trong kinh doanh ca mt trong nhng doanh nghip hng u Vit Nam. Vy th Trung Nguyn lm cch no i t mt doanh nghip nh khng tn tui n v tr hm nay mt trong nhng doanh nghip sn xut kinh doanh caf hng u Vit Nam? S thnh cng ca Trung Nguyn khng th khng k n chin lc pht trin th trng ni a v th gii thng qua m hnh knh phn phi hiu qu. 2.1. Vai tr ca chc nng phn phi

Trc ht, l vai tr ca knh phn phi. Cc knh phn phi ca Trung Nguyn gip cho khch hng tip cn nhanh hn vi sn phm ca cng ty, mang ti cho khch hng nhng ly caf y hp dn. Knh phn phi cng l ni tr li nhng thc mc ca sn phm. Phi hp mc tiu ca tng thnh vin trong knh phn phi gp phn thc y mc tiu ca t chc Chc nng ca knh phn phi caf Trung Nguyn ni ring cng l chc nng ca mt knh phn phi ni chung. l phi tip nhn sn phm mi nhanh chng v a ra nhng chin lc ph hp cho vic phn ph, dung ha ri ro vi li ch khi tip cn s lng khch hng mi, chc nng hu cn bao gm hot ng phn phi thng thng nh hot ng vn chuyn, kim k, tch tr hng ha v hu cn cn thc hin chc nng tp hp cc hng ha c cng tnh nng, li ch t nhiu nh cung cp gip cho khch hng c nhiu la chn cho sn phm h cn. Chc nng khc cng v cng quan trng l chc nng giao dch trong phn phi : to ra cc mi lin h vi khch hng v s dng cc chin lc truyn thng Marketing to ra s nhn bit trong khch hng v sn phm caf ca Trung Nguyn Mc tiu ca h thng phn phi ca Trung Nguyn Thng lnh th trng ni a

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Tng gp i ph ca cc im bn

- Chuyn nghip ha cht lng phc v khch hng m rng th trng mnhm. Phi hng ra th gii v gip cho cc sn phm thng hiu ca Trung Nguyn hin din khp cc ni Xy dng th ph caf ton cu : y l vic to ra mt m hnh mu v pht trin bn vng. Mt m hnh pht trin t ti nng lc bn vng s phi do chnh cng ng bn a ch ng xut v pht trin.

- Trung Nguyn khng ch dng li nhng th trng bn l gia tng cc dch vnh: Mua sm bng th tin li, dch v thanh ton tin li dnh cho nhng khch hng khng c thi gian, bn hng qua catalogue, thnh lp hi qun sng to Trung Nguyn : ni giao lu vn ho, ngh thut. 2.2. Nhng hot ng ca knh phn phi

2.2.1. i vi knh phn phi truyn thng Cho ti thi im ny Trung Nguyn c 3 nh my sn xut c ph trn ton Vit Nam, 121 nh phn phi c quyn, 7000 im bn hng v 59000 ca hng bn l sn phm.

- Nh my sn xut ti KCN Tn ng Hip A, tnh Bnh Dng, Cng sut : 3000tn c ph ha tan/nm, Tng vn u t trn 10 triu USD

- Nh my ti thnh ph Bun Ma Thut, c Lc. u t khong 711,72 t ng(40 triu USD), Cng sut 60000 tn/nm

- Nh my ch bin c ph rang say ti Bun Ma Thut, c Lc, cng sut 10000tn/nm. Nh my ny ln nht vng Cao Nguyn, 80% sn lng dnh cho xut khu.

2.2.2. H thng phn phi hin i h thng G7 mart c hnh thnh, xy dng trn tng : kt hp v ti u ha phn phi vi h thng bn l c lu lng hng ha lun chuyn t nh sn xut n tay ngi tiu dng cui cng ln nht Vit Nam hin nay, l h thng ca hng tp ha. tng ny c nhiu thng hiu thuc ngnh hng tiu dng, cc nh sn xut, cung cp ng h v tp trung phn phi hng vo mt i tc l G7. Bn cnh cc ca hng va nm rng ton quc, va nm su trong cc ng hm. T tng Trung Nguyn bt u trin khai rm r v t k hoch ny trong mt thi gian ngn trn din rng. Khi h thng G7mart i vo hot ng, cc doanh nghip sn xut ca Vit Nam c c mt knh phn phi mi hiu qu trn gi v trc tip n ngi tiu dng. Ngi tiu dng cng s tip cn mt phong cch bn l mi, hin i, gi r, tin li v rng khp c nc ng li hng li t cc dch v tin ch ca G7mart. i vi kinh t - x hi, vi bi cnh hin nay, mi nh sn xut t xy dng cho ring mnh mt h thng phn phi. iu ny to ra mt s lng ph v chi ph x hi cho vic lu thng hng ha. V vy G7mart s tit kim c chi ph ny v tt c cc sn phm dch v s c lun chuyn trn mt h thng, to s chuyn nghip hng ha cao. i vi chnh ph, G7mart p ng c vic cn thit phi c mt knh phn phi ni a mnh lm i trng vi cc tp on phn phi nc ngoi nhm h tr doanh nghip trong nc xy dng thng hiu. Bn cnh , cc nh tip th v xy dng thng hiu c th chn c mt knh mi hiu qu, hin i, trng gi v phn phi trc tip ti ngi tiu dng 3. Thnh qu t c Nm 1998, Trung Nguyn xut hin thnh ph H Ch Minh bng cu khu hiu Mang li ngun cm hng sng to mi. n nm 2000, Trung Nguyn nh du s pht trin ca mnh bng s hin din ti H Ni v ln u tin nhng quyn thng

hiu n Singapore. Nm 2001, Trung Nguyn c mt trn ton quc v ginh v tr hng u vi mng li hng nghn qun c ph. Bn cnh , Trung Nguyn cng thnh cng vi vic ln lt thit lp cc chui qun nhng quyn u tin ti Nht Bn, Thi Lan, Trung Quc v Campuchia.

Nm 2002, Trung Nguyn mua li nh my tr Tin t ti Bo Lc - Lm ng v cho ra i sn phm tr Tin Trung Nguyn. Cui nm 2003, Trung Nguyn cho ra i sn phm c ph ha tan G7 v xut khu G7 n cc quc gia pht trin trn th gii. Trung Nguyn tip tc pht trin mng li 600 qun c ph ti Vit Nam, 121 nh phn phi, 7000 im bn hng v 59,000 ca hng bn l sn phm vo nm 2004. Trung Nguyn cn t chng nhn EUREPGAP (Thc hnh nng nghip tt v Cht lng c ph ngon) ca th gii. Sang nm 2006, Trung Nguyn u t v xy dng pht trin h thng phn phi bn l hin i G7Mart ln nht Vit Nam tr gi u t huy ng gn 400 triu USD; xy dng v chun ha h thng nhng quyn trong nc, y mnh pht trin nhng quyn quc t. Thnh lp v a vo hot ng cc cng ty mi nh Truyn thng Nam Vit, cng ty lin doanh Vietnam Global Gateway (VGG) c tr s ti Singapore. Trung Nguyn xut khu sn phm n hn 43 quc gia trn th gii. Cui thng 12 nm 2006, Trung Nguyn xc tin d n Thin ng c ph ton cu hay Th ph c ph ton cu ti Bun Ma Thut - mt qun th tch hp ca du lch vn ho sinh thi c ph vi nhng dch v cao cp v c o nht th gii. Thng 12 nm 2007, c ph Trung Nguyn kt hp cng UBND tnh k Lk t chc thnh cng Tun l vn ha c ph ti H Ni v Tp.HCM. Nm 2008, Trung Nguyn tip tc khai trng h thng qun nhng quyn mi Vit Nam v quc t. Nh vy, t mt hng c ph nh ti Bun M Thut, Trung Nguyn tri dy thnh mt tp on vi 10 cng ty thnh vin. i tin phong trong vic p dng m hnh kinh doanh nhng quyn ti Vit Nam, hin nay, Trung Nguyn c gn 1000 qun c

ph nhng quyn trn c nc v 8 qun nc ngoi nh: M, Nht, Singapore, Thi Lan, Trung Quc, Campuchia, Ba Lan, Ukraina. Sn phm c ph Trung Nguyn v c ph ha tan G7 c xut khu n 43 quc gia trn th gii vi cc th trng trng im nh M, Trung Quc. Bn cnh , Trung Nguyn cng xy dng c mt h thng hn 1000 ca hng tin li v trung tm phn phi G7Mart trn ton quc. II. Chin lc a dng ha: Nhm mc tiu tng trng, pht trin, bn cnh chin lc hi nhp dc, Trung Nguyn cn p dng cc chin lc a dng ha, ph hp vi tng giai on pht trin ca doanh nghip. 1. a dng ha sn phm Trung Nguyn thc hin chin lc a dng ha dng sn phm caf bng cch phn ra cc cp sn phm: sn phm cao cp, sn phm trung cp v sn phm ph thng nhm vo tng i tng khch hng, tng phn khc th trng khc nhau nhm khai thc li th theo quy m v t mc tiu tng trng. Dng sn phm cao cp gm c: Trung nguyn caf - c bit cho sng to; Weasel (250g); Diamond collection (250g); Legendee (250gr v 500 gr); Clacssic blend (ion 425g). Vi mc gi bn t 30 USD/ kg, sn phm ch yu dnh cho xut khu v nhm vo i tng khch hng cao cp, snh caf. Dng sn phm trung cp bao gm: Passiona (gi 250g); C ph sng to: Sng to 1: culi robusta( gi 250 g), Sng to 2: arabica robusta( gi 250g), Sng to 3: arabica s( gi 250g), Sng to 4: culi thng hng( gi 250g), Gourment blent( gi 250g - 500g) - loi tinh t cho ngi snh c ph, House blend( gi 250g - 500g) - loi m cho ngi gu mnh, C ph ch phin: Ch phin 1: culi robusra, Ch phin 2: arabica v bobusta, Ch phin 3: arabica s, Ch phin 4: arabiva, robustam catimor, excelca, Ch phin 5: culi Arabica,; Hng rang xay co 11 loi: Culi robusta, Robusta Arabica, Aribica s, Culi thng hng, Culi Arabica, Robusta brazil, Arabica eakmat, Legendee, Espresso

buon ma thuot special, Robusta special, Robusta- arabica premium. Vi a dng chng loi v khi lng ph hp vi nhiu s thch khc nhau ca khch hng v mc gi ch ph bin di 100.000 VND/ gi 250g, hin nay Trung Nguyn pht trin thnh cng ra rng khp c nc v cng l nhng sn phm xut khu hng u. Sn phm ph thng gm: Nu - sc sng( loi 1); Kht vng( loi 2); S- chinh phc( loi 3). Dng sn phm pht trin trong giai on u mi thm nhp th trng ca cng ty, hin nay, th trng dng sn phm thu hp hn bi cc sn phm trung cp. Ngoi ra t nm 2003, Trung Nguyn bt u i vo th trng caf ha tan vi 4 loi sn phm c ph ha tan G7: G7 3 in 1; G7 2 in 1 - mnh cha phi ng gu; c ph hoan tan passiona - c ph dnh cho phi p; c ph 777 - c ph mnh suy ngh mnh. G7 vi nhng c trng v s tin li, a dng c ph khng ch dnh cho phi mnh m cn dnh cho c phi p vi nhng tc dng ngy cng nhiu m c ph mang li: tng cng tr nh, gip khe hn, p cho da 2. a dng ha lnh vc kinh doanh Nm 2002, sau khi thm nhp thnh cng th trng caf nguyn cht, Trung Nguyn bc u thc hin chin lc a dng ha bng vic mua li nh my tr Tin t ti Bo Lc - Lm ng v cho ra i sn phm tr Tin Trung Nguyn. Cng ty C ph Trung Nguyn u t hn 1 triu USD xy dng khu "Tr tin, nh c", mt trung tm trng by v thng thc cc sn phm tr. Trung tm c xy dng trn din tch khong 2ha, gm nhiu khu nh theo li kin trc c Hi An, Hu v kin trc nh sn di Ty Nguyn. Ngy 20/03/2005, cng ty khai trng khu du lch vn ha Tr Tin Phong Qun chnh thc nh du s tham gia vo th trng tr bng thng hiu Tr Tin vi thng ip Phong cch tr Vit nhm xy dng mt thng hiu tr vng mnh lm tin y mnh xut khu sn phm tr bng chnh sn phm thng hiu Tr Tin. Ch sau 9 nm thnh lp, thng hiu caf Trung Nguyn ni danh vi h thng trn 500 qun nhng quyn khp trong ngoi nc. Va vn ln hng u v ch bin

c ph rang xay, nm 2003, Trung Nguyn lp tc tin cng sang th trng caf ha tan vi dng sn phm caf ha tan G7. Chin lc ny cho php Trung Nguyn tn dng c cc li th t mng li phn phi sn c, thng hiu t cc sn phn caf nguyn cht c cht lng v hng v ring bit. Mc tiu ca Trung Nguyn l ginh li chic bnh th phn vn b chim lnh bi cc cng ty nc ngoi. V vy, cng ty trin khai hng lot chin dch Marketing nhm phn cng trc din cc i th cnh tranh nh Nescafe ( chim hn 55% th phn t nm 2003), Vinacafe ( 35,5% th phn nm 2003). Kt qu l ch t thng 11/2003 n thng 1/2004 tc l sau khong 3 thng a sn phm ra th trng, G7 nhanh chng chim trn 35% th phn c ph ha tan ti Vit Nam. Nm 2005, Trung Nguyn chnh thc a nh my xay rang ti Bun Ma Thut v nh my c ph ha tan ln nht Vit Nam ti Bnh Dng i vo hot ng vi cng sut rang xay l 10000 tn/nm v c ph ha tan 3000 tn/nm, t chng nhn EUPERGAP( thc hnh nng nghip tt v cht lng c ph ngon) ca th gii; chnh thc khai trng khu du lch Tr Tin Phong ti Lm ng; pht trin h thng qun c ph ln ti trn 1000 qun v s hin din ca nhng quyn quc t bng cc qun c ph Trung Nguyn ti 36 quc gia trn ton th gii; doanh thu trung bnh 2 t USD/ nm. n nm 2006, theo ui chin lc a dng ha nhm m rng lnh vc kinh doanh, Trung Nguyn vi tm nhn nh hnh c cu ca mt tp on i vi vic thnh lp v a vo hot ng cc cng ty mi: H thng ca hng bn l G7 Mart, Cng ty bn l truyn thng Nam Vit, v Cng ty Vietnam Global Gateway. Ngay sau mt thng k t ngy khai trng (05/08/2006), Cng ty c phn thng mi v dch v G7 a 500 ca hng tin li v 70 trung tm thng mi mang thng hiu G7mart trn c nc (110 ca hng trn a bn TP.HCM) vo hot ng. H thng G7 Mart ca Trung Nguyn vi k hoch honh trng: s vn u t 395 triu USD, ln k hoch pht trin 7.000 ca hng gi huyt mch ca h thng phn phi ti Vit Nam, lm i trng vi i th nc ngoi, th hin tham vng chim lnh th trng bn l ni a trc mi e da thm nhp t ca cc h thng bn l nc ngoi sau khi

Vit Nam gia nhp WTO. Tuy nhin, khc vi thnh cng trong vic a dng ha c lin quan nh ln sn sang th trng ch hay s m rng sang th trng caf ha tan nh khai thc c nhng yu t cng hng, vic bc chn vo mt lnh vc kinh doanh hon ton mi i vi Trung Nguyn khng c thnh cng nh mong i ban u, m nguyn nhn chnh l do nhng hn ch trong vic qun l v iu hnh cc hot ng khng c ng nht. Sau hn 5 nm hot ng v qua 2 nm m phn, ngy 11/12/2010, G7 mart v Ministop ( Nht Bn) k kt hp ng hp tc chin lc pht trin h thng ca hng tin li ti th trng Vit Nam. Tm li, qua 15 nm sn xut kinh doanh di tm nhn hng ti mt tp on a lnh vc, vic m rng hot ng ca Trung Nguyn tuy c nhng hn ch nht nh trong cc chin lc a dng ha khng lin quan nhng li t c nhng thnh cng ng k trong th trng tr v caf, cc lnh vc m doanh nghip tn dng c cc yu t cng hng v khai thc c li th kinh t theo quy m.

III. Chin lc ton cu ha ca Trung Nguyn Hin nay xu th ton cu ha v ang to nhng iu kin cc k thun li tt c cc doanh nghip quy m ln nh u c th vn ra th trng quc t kinh doanh v pht trin. Trung Nguyn cng khng nm ngoi nh hng y. Tuy nhin, song song vi nhng li ch v c hi thc t th ton cu ha cng khin cc doanh nghip phi i mt vi nhng thch thc v ri ro nht nh. Chnh v th, ngay trong giai on u hi nhp ton cu, Trung Nguyn hoch nh ra chin lc pht trin ring cho mnh. Trc ht xin tm tt qu trnh hi nhp ton cu ca Trung Nguyn: Nm 2000 : ln u tin nhng quyn thng hiu n Nht Bn, nh du mc hi nhp ton cu. K t Trung Nguyn c mt trn nhiu quc gia khc nh Singapore v tip theo l Campuchia, Thi Lan v cc quc gia khc.-

Nm 2005: Khnh thnh nh my rang xay ti Bun Ma Thut v nh my c ph ha tan ln nht Vit Nam ti Bnh Dng, pht trin h thng qun c ph ln n con s 1.000 qun c ph v s hin din ca nhng quyn quc t bng cc qun c ph Trung Nguyn ti cc nc Nht Bn, Singapore, Thi Lan, Campuchia, Trung Quc, Ucarine, M, Ba Lan.

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Hin ti, thng hiu caf Trung Nguyn c mt trn 40 quc gia trn ton th gii.

hiu r hn v chin lc ca Trung Nguyn khi tham gia hi nhp quc t, ta s i su vo tm hiu chin lc kinh doanh trn th trng quc t v phng thc pht trin quc t ca cng ty. 1. Chin lc quc t ca Trung Nguyn Hi nhp quc t ngy cng din ra mnh m v i hi nhng cng ty mun ng vng c th cn ra c chin lc hiu qu cho mnh. Hin ti, Trung Nguyn ang theo ui chin lc quc t nhm to ra nhng gi tr bng vic chuyn giao cc k

nng c gi v cc sn phm trong nc ra nc ngoi m , cc i th cnh tranh bn a thiu k nng v khng c sn phm . Trung Nguyn ang tp trung cao vo pht trin th trng v sn phm trong khi ti tr s chnh vn duy tr c s gim st cht ch cc chi nhnh. t nc ta c li th v iu kin t nhin, iu kin kh hu rt thch hp vi vic nui trng cy caf. Bi vy, vic sn xut sn phm caf gip Vit Nam c mt li th hn hn so vi cc quc gia khc. Nm bt c iu nay, Trung Nguyn xy dng chin lc thm nhp th trng quc t bng cch ti thiu ha chi ph khi quc gia mnh c li th. Ngoi ra, p lc v thch nghi cnh tranh vi a phng cng buc Trung Nguyn phi da dng ha cc sn phm ca mnh, l nhng G7, Tr Tin, Robusta 2. Cc phng thc chnh to nn thnh cng ca Trung Nguyn trong qu

trnh ton cu ha 2.1. Xut khu

Cng nh mt s cc cng ty khc, Trung Nguyn la chn xut khu caf l con ng u tin tin ra th trng quc t trc khi chuyn sang phng thc khc. Nh xut khu vo xut khu, cng ty tn dng c 2 u im r rt: Mt l, tn dng c li th v iu kin t nhin ti Vit Nam, thch hp trng caf, cng vi v tr giao thng thu li, cng ty tit kim c cc chi ph sn xut, cc chi ph nhp khu nguyn liu v cc chi ph khc do cc hot ng nc ch nh gy ra, m cc chi ph ny thng l ng k. Hai l, khi p dng hnh thc ny, Trung Nguyn hon ton c th theo ui thc hin li th chi ph trn ng cong kinh nghim li th v tr. Bng vic t chc sn xut sn phm tp trung mt a im v sau xut khu vo cc th trng nc ngoi, cng ty c th thc hin li th quy m ng k.

Tm th i Vit lun m nh ng ch ca Trung Nguyn trong tng ba n, gic ng. ng lun trn tr v sao nhiu t nc non tr hn, thua km Vit Nam v ti nguyn, din tch, quy m, v tr, lch s, vn ha m h vn nhanh chng pht trin hn hn ta? V n dn n nhng cu chuyn, trong c cu chuyn v xut khu caf , c bit l caf Robusta: ti sao nc ta ng u th gii v sn lng c ph Robusta xut khu, m kim ngch thu v mi nm cha ti 2 t USD? Chnh v vy, Trung Nguyn bt u nhng k hoch v tng. Sau hn 2 nm khi xng tng xy dng Bun Ma Thut thnh mt Th ph c ph ton cu, ng L Nguyn V nhn thy rng n tin c mt bc kh di v thay i nhn thc ca gii tinh hoa. Nu bin Bun Ma Thut thnh Th ph c ph ton cu, doanh thu xut khu c ph ca Vit Nam chc chn khng dng mc 2 t USD mt khi th trng c ph th gii mi nm tiu th 100 t USD loi hng ha ny. Hin nay, tp on Trung Nguyn c khong gn 2000 nhn vin lm vic cho cng ty c phn Trung Nguyn, cng ty c phn TM & DV G7 ti 3 vn phng, 2 nh my v 5 chi nhnh trn ton quc cng vi cng ty lin doanh VGG hot ng ti Singapore. Ngoi ra, Trung Nguyn cn gin tip to cng n vic lm cho hn 15.000 lao ng qua h thng 1000 qun c ph nhng quyn trn c nc. i ng qun l ca tp on Trung Nguyn hu ht l nhng ngi tr, c o to bi bn, cng vi cc chuyn gia t vn c kinh nghim lm vic trong cc tp on nc ngoi. V vy, chng c l do g Trung Nguyn khng tr thnh mt tp on ln mnh vi thng hiu ni tin trn lnh va caf v xut khu caf. 2.2. Nhng quyn kinh doanh

L mt phng thc khc ph bin i vi cc cng ty cung cp dch v, nhng quyn kinh doanh ngy cng tr thnh chin lc hp dn thu ht cc cng ty s dng, v Trung Nguyn cng khng phi l mt ngoi l. Trung Nguyn khng dng li khi thnh cng vi chin lc xut khu ca mnh. H cung cp cho nhng cng ty c nhu cu ma quyn kinh doanh nhng quyn hu hn v vic s dng tn nhn hiu vi mt

s khon thanh ton c gi v chia s li nhun ca ngi mua quyn kinh doanh, nh tng thm doanh thu cho tp on. Khi mua Franchise ca Trung Nguyn, bn nhn nhng quyn s c hng cc quyn li nh :-

c quyn s dng mt thng hiu mnh hng u v c ph ti Vit Nam kinh doanh v hng nhng li ch hu hnh v v hnh do gi tr v uy tn ca thng hiu mang li nhm m bo vic kinh doanh c thun li ngay t bc u. Gim thiu c ri ro trong kinh doanh khi s dng thng hiu ni ting c ngi tiu dng bit n v tin tng.

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c h tr t vn cc hng mc cn c xy dng qun, v h tr hng dn nhm m bo qun sau khi xy dng ng chun m hnh thng hiu Trung Nguyn.

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c cung cp cc loi hng ha, my mc, thit b, vt dng v nguyn liu c th ch bin sn phm vi cht lng ng nht; c cung cp danh sch cc trang thit b cn thit m mt qun c ph Trung Nguyn cao cp. Qun ca i tc s c qung co qua cc knh ca Trung Nguyn nh: bo, stand card bn, website... trong mt thi gian nht nh.

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c i ng gim st thng xuyn kim tra, h tr v t vn cho cc ch qun Nhng quyn trong sut thi gian hot ng, c bit l trong thi gian u mi khai trng (t 1 n 2 thng) h tr gii quyt kp thi nhng kh khn, vng mc ti qun; c o to, hun luyn cho cc v tr ch cht trc v sau khi khai trng qun (trng hp i vi qun tnh th c nhn vin n o to ti trung tm o to ca Trung Nguyn Tp.HCM); c t vn, d tr chi ph, ln k hoch v thc hin cc chng trnh qung b nhm thu ht khch hng trong giai on khai trng qun.

Song song vi nhng quyn li c hng, khi tham gia mua nhng quyn ca Trung Nguyn th bn mua cng phi chu mt s trch nhim rng buc.-

Chu ph NQ bao gm chi ph cho vic hun luyn i tc mua NQ, qun l v nhn vin ca i tc mua NQ vo thi im trc khi khai trng. ng thi ph ny cng m bo i tc mua NQ c quyn s dng logo HTQ Trung Nguyn, thng hiu v cc vt phm ca HTQ Trung Nguyn trong sut thi gian hp ng (chi tit v quyn li khi gia nhp h thng NQ Trung Nguyn xin vui lng xem ti liu gi km). V ph qung co, Trung Nguyn cha p dng thu khon ph ny. Tuy nhin, Trung Nguyn c th s yu cu cc i tc mua NQ ng gp mt khon ph nht nh tham gia cc chng trnh qung co v tip th chung ca c h thng qun Trung Nguyn.

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Bn mua NQ s tham gia mt chng trnh o to trong vng 3 tun ti TP.HCM do Trung Nguyn xy dng v o to. Chng trnh o to ny s gip i tc mua NQ trong vic chun b trc khai trng, trong lc khai trng v iu hnh qun Trung Nguyn sau khai trng.

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Kinh doanh NQ khng phi l hnh thc u t th ng. Nhng ngi ch mua NQ ca Trung Nguyn u tham gia tch cc trong vic qun tr, iu hnh cng vic kinh doanh ca qun. c tham gia mua NQ, bn c nhu cu cn phi c tt c nhng ti liu v Trung Nguyn, v kinh doanh NQ ni chung i n quyt nh liu c nn mua NQ hay khng? Nu tht s mun mua NQ, vui lng in vo mu n Trung Nguyn cung cp v gi mu n km vi l lch c nhn v Vn Phng Cng Ty C Phn Trung Nguyn.