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Building A Online Business, Tips from Two of The Best Marketers

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Page 1: Building a online business

Building A Online Business, Tips from Two of The Best Marketers

Page 2: Building a online business

Preface / Introduction

Call me now for your FREE Internet marketing consultation. $100 value. Let an expert show youRIGHT NOW how to profit online every single day without leaving home. Call me — Tim Ricke —now, (417)693-6581, or contact me on Skype at tim.ricke1, LIVE 24/7/365. Your successguaranteed. I’m waiting for your call RIGHT NOW!

This ebook contains three articles by two top online marketers and are full of tips to help yousucceed online. Read these articles closely and put the tips into action and watch your business takeoff!

Page 3: Building a online business

Table of Contents

1. Relationship Building is Good Business, here's why. 2. Planning on making money online this year? Unless you avoid these lethal mistakes you haven'tgot a prayer. 3. A recognized Internet marketing master delivers the sober word you don't want to hear: The wayyou're 'marketing' online your failure is assured. Take the challenge and see for yourself.

Page 4: Building a online business

Relationship Building is Good Business, here's why.If you want to set your business apart from your competitors spend some time creating and fosteringrelationships with your current and prospective customers.

Strong business relationship lead to long term customers and this is good for your bottom line. If youhave been ignoring social media it's time to recognize that you are turning your back on a vital directconnection to the people who have supported your business and those people who may be your nextcustomers. Your customers are a vital source of information for any company. They can help youunderstand how to better meet their needs and therefore, retain their business while attracting newbusiness. One of the most powerful ways to tap this valuable resource is by finding more ways toconnect with your customers and build lasting relationships.

Relationship building is an ongoing process on and offline. Social media makes it easier to start andbuild relationships with current and prospective customers all over the world. Your marketing planshould include dedicating resources for building your online presence through posts, blogs,backlinks, bookmarks, commenting and more. Your website is simply not enough any more. If youwant to speak to your customers and grow your sales you will need to connect with them usingpopular social media.

Social media makes it easy to build relationships with your customers, here's how.

- Instantly create connections

- Expand your reach to new markets

- Ability to jump on customer service issues right away

- Better identify gaps in your service provision

- Know what people are saying about your company

- Increase awareness of what your business offers

- Increase referrals and sales

- Generate new sales with offers

- Post Product or Service Reviews

- Improve customer experiences with your company

- Generate fresh online frequent content that you control

What to do next:

Have a look at some of the popular Social Media sites to see which ones are the best fit for yourcompany, products or services. Don't limit yourself to just the large sites, if you can find niche sitesdirectly related to your purposes this can be ideal and easily found with a Google search. Here's justa few of the top ones ranked by Alexa.com

YouTube.com Facebook.com Twitter.com LinkedIn.com MySpace.com Yelp.com StumbleUponTumblr.com Reddit.com Flickr.com Digg.com Metacafe.com del.icio.us segnalo.comBlogCatalog.com technorati.com mixx.com Rojo.com Kaboodle.com gather.com Folkd.comKillerStartups.com Newsvine.com Faves.com BlinkList.com BuddyMarks.com WireFan.comMister-Wong.com

http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 4 of 11

Building A Online Business, Tips from Two of The Best Marketers

Page 5: Building a online business

Before the Internet, building business relationships meant greeting your customer by name whenthey came into your store. Today, it means using social media to better connect with your customersand in the process of helping them you help your own company grow stronger. Companies and theircustomers are connected in a way never seen before and it’s your job as a business owner tofacilitate this process.

http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 5 of 11

Building A Online Business, Tips from Two of The Best Marketers

Page 6: Building a online business

Planning on making money online this year? Unless youavoid these lethal mistakes you haven't got a prayer. by Dr. Jeffrey Lant

Author's program note. Like ABBA? I do. I think they produced some of the most clever, stylishand sophisticated dance music and rhythms ever. Like their mega-hit "Money, Money, Money"(released in 1976). It's not only one of the best jump-up songs ever, but it's got a message you mayhave to take to heart if you're still trying (but consistently failing) to make money online.

It's this: "If I got me a wealthy man..." That's right, it may be time (and is probably way past time) touse your wiles and charm to snag a rich mate... because you're just wasting your time online...

... unless....

you take heed to the irrefutable verities about what you must know and do... and so finally turn theInternet into the cash hose it's long been for people like me, who make money online daily, whileyou can't even figure out who's on first.

Must avoid mistake #1.

Don't work alone. Working online all by your lonesome is just plain nuts. I credit my awesomesuccess online to a crucial decision I made nearly 20 years ago: the overwhelming majority of onlineentrepreneurs need more skills -- technical, marketing, people -- than they've got. For such people(and I very much include myself) success is unlikely, even impossible if you try to go it alone.Don't.

You're going to need cutting-edge tech experts; Internet marketing experts, and yes personnel tomake sales and bring in the bucks 24/7/365. Have you got this team in place? Well you'd better getit together before you waste any more time and money.

Must avoid mistake #2.

STOP thinking, STOP believing you can built a profitable online business off free stuff. You can't.Say that again: YOU CAN'T! Bite this bullet here and now, once for all. It's going to cost youmoney to create a successful online business; just like it costs money to establish a successful offlinebusiness.

If you've been trying and trying and trying to succeed online without investing you're probablybeyond hope. But let's assume you've still got some of your little grey cells in place and functional.Use some of them to get the money you need to create a profitable online business. There's no wayaround it: it takes money to make money, and personally I won't even talk to the steady stream offolks who approach me without investment dollars in hand. That's the "bad" news; the good news isthat it's still ridiculously cheap to start a profit-making online business that can net you the minimum6-figure income it takes to live well these days.

Must avoid mistake #3.

Get educated about what you need to establish a money-making business online. Stop trying to"teach" yourself. If you knew how to make money online, I imagine you'd be making money, right?But you don't. And you will never know if you have yourself as your prime expert and instructor.Bluntly, you know and can do too little to justify that.

There are many fine online business-building instructors. I swear by mine: George Kosch. He's beeninstructing me for almost 20 years now. He's smart about what you've got to do in the constantly

http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 6 of 11

Building A Online Business, Tips from Two of The Best Marketers

Page 7: Building a online business

changing 'net environment, a superb trainer and communicator.... good looking, too. I've made outlike a bandit by putting my ego where it belongs (in some closet) and LEARNING from a man whoguarantees you'll make money if you follow his proven system. I did... and I have.

Must avoid mistake #4.

You don't know how to generate unlimited traffic to your site...and until you do, YOU'RE DOA.That why you must become a traffic expert immediately, if not sooner.

If you launch your online business without knowing precisely where your absolutely essential trafficwill be coming from, you deserve what you get: Nada! Nothing! Zip! Yet to my utter consternationand astonishment, not a day goes by when some knucklehead tells me he hasn't got guaranteedtraffic, doesn't know how to get it, but is a "survivor" who'll figure it out as he does. OMG! Suchpeople probably believe in the Tooth Fairy and the Easter Bunny. They are casualties just waiting tohappen.

Here again I want to pat George Kosch on the back. The guy is a walking encyclopedia of each andevery way that exists to generate online traffic... and trains lucky folks like me to use these everysingle day. He does it in an amazing program called "Home Business Boot Camp"... and he guidesyou (with skill and patience) to get the traffic you must have... starting today! He's got a worldwidefollowing who swear by his methods.... as I most assuredly do myself. Do you have a George Koschin your life? No? Then book your space in the lifeboat today... you'll need it!

Must avoid mistake #5.

It happened again just yesterday. I was counseling a gent who told me he'd bought some traffic; sentit to his home page... and didn't get a single response! What did he do wrong? Just everything...

The first rule of successful traffic and crucial list building is to direct ALL traffic to a landing page.Why? Because that's the proven way to get traffic, traffic, traffic and build the prospect lists that arecrucial to online success. So, ask yourself this: do you know how to create and use landing pages?And be honest, totally honest with yourself, because if you get it wrong you're toast... (By the way,you won't be surprised to learn George Kosch -- there he is again -- writes my landing pages... andthey're gold mines.)

Well, I've run out of space, with lots more to tell you, but that'll have to wait for another day. Now,I'm heading over to my favorite search engine where that fabulous dance number by ABBA iswaiting for me (and you). As I listen to "Money, Money, Money" I'll know I'm the rich guy you'relooking for, the guy who can give you that cushy life you'd like. But why would I want an Internetloser in my life? After all, it's a rich man's world...

## What do you think? Let us know by posting your comments below.

http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 7 of 11

Building A Online Business, Tips from Two of The Best Marketers

Page 8: Building a online business

A recognized Internet marketing master delivers the soberword you don't want to hear: The way you're 'marketing'online your failure is assured. Take the challenge and see foryourself.Author's program note. One of the great films is "Cool Hand Luke" (1967) that features this lineetched in acid, "What we have here is failure to communicate". This line is delivered just after theprison authority has slashed "Luke" with a whip, causing him to roll over and over down a long,dusty hill, each rotation more painful than the last. The warden then says what seems anextraordinary statement: that Luke had been beaten because he wanted it that way... Huh?

But pretty soon you understand the authority figure is right. Luke is determined to do things his way,when that way is a certain disaster... he won't learn, won't examine his position, and will never admitto error. The only thing that will enlighten him and change certain failure to incipient progress isgetting beaten and beaten again; then he might see the benefit, the essential value of instruction,training and constant adjustment and beneficial change.

Luke's pointless "system" delivers nothing but misery. Communication delivers the desired resultsthat you're too stubborn to master. So what if what you're doing doesn't work. "It's a poor thing butmine own" and therefore good enough.

Thus, for the music to accompany this article, I give you the theme song to "Cool Hand Luke"because you bear more than a passing resemblance to a character and a situation that will keepfailing you and which you do not wish to change -- whatever you say. Find the music by LaloSchifrin in any search engine, and remember: it's YOUR theme, obstinacy and willful adherence topresent, total, predictable failure being celebrated.

Why you must master marketing to succeed online.

Right now chances are whatever online enterprise you are pursuing is not only failing to make you aliving wage... it is failing to make you anything at all. Don't be coy about this; YOU are a complete,total, abject, and ridiculous marketing catastrophe. So, what have you been doing to solve thisproblem and generate increasing bucks? What have you been doing? I'll tell you what you've beendoing; the same things that delivered failure while expecting success, if you do them long enoughThis is the textbook definition of madness... and that makes YOU certifiably crazy.

"Your Money Is In Their Pocket!"

Right now people around the world are walking around with your money in their pockets. Moreover,due to the pathetic way you "market", one thing is clear: you will never get that money. It will stay inyour customer's pocket... he will in due course spend it elsewhere, thereby depriving himself ofwhatever benefit you could deliver and 100% of the profits you would have derived. What's worse,you seem neither to know nor to care that this travesty of marketing that keeps you broke andunsuccessful is going on. You're the poor little lamb who has gone astray... and you must beperfectly happy with that result... since you learn nothing new; try nothing new; and master nothingnew. Amazing!

Magic words that deliver one hot prospect after another; the rocket ship that delivers them.

To succeed online you need, first of all, prospect lists because in my well-known phrase "The list isthe business... and the business is the list." To make money you must have lists; to make lots ofmoney, you must have bigger lists. Developing this list is a project for each and every day you wantto move money from "their" pockets... to yours. The first critical question: what did you do each day

http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 8 of 11

Building A Online Business, Tips from Two of The Best Marketers

Page 9: Building a online business

to move money from "their" pockets... to yours. The first critical question: what did you do each daythis week to grow your pivotal lists? Don't be vague; be rigorously detailed and specific. The sadfact is, you've probably done nothing on this matter whatsoever. And so you will continue to fail.That's 100 percent certain.

You must give your prospects a reason to pick up the phone and call you. Do you? Consider this.Over the years I have turned myself from an impecunious graduate student (albeit at Harvard) intoan online multi-millionaire. How did it happen? By creating powerful, punchy, profit-making adslike this one, my current favorite and likely to remain so since it is a certifiable money maker:

Call me now for your FREE Internet marketing consultation. $100 value. Let an expert show youRIGHT NOW how to profit online every single day without leaving home. Call me -- Dr. JeffreyLant -- now, (617) 547-6372. LIVE 24/7/365. Your success guaranteed. I'm waiting for your callRIGHT NOW!

This verbiage MUST be on EVERYTHING that will be seen, received, read and presented to everysingle person you wish to respond. Each time you send out ANYTHING, be that business card,email message, brochure, space ad, landing page, etc. without these precise words is a marketingopportunity and ALL its potential profits lost and gone forever "dreadful sorrow, Clementine."

Ebooks as rocket ships.

Now you know the magic words to use that ensure 100 percent guaranteed results. How do you getthem into the hands of prospects who, being motivated by them, will pick up the telephone to makeinstant contact with --you? There are many ways, but here's one that takes just about 5-7 minutes perday. It's ebook marketing... and it's so clever because you don't write your ebooks (though you mayif you like). I DO!

Just over two years ago...

In the fall of 2010, I had an epochal "AHA!" moment. Keep in mind that at that time, the GreatRecession was dragging down the Great Republic, the European Union, and the world. I wanted toseize this crucial moment when all the best things on Earth were for sale at deeply discounted prices;I wanted to seize this moment, I say, to fatten my stock portfolio and fast-growing collection ofeye-popping Old Master pictures and the best 18th century furniture. In short, I needed lots of cash...and a mechanism to deliver it to me and the eager-beavers who saw this turbulent, even frighteningtime as the right time for massive asset acquisition. Enter the ebook... the ebook you don't write butcan profit from every single day!

Well over 1,000,000 formatted words, with images and musical cues, marching smartly to 1000articles.

Here's the good word, bird. Since September, 2010 I have written approaching one thousand articles;each about 1500 words. You can see them at jeffreylantarticles.com These articles, carefullyresearched, carefully written cover over 35 different subject areas. At least 20 new articles are addedevery single month. Using them is a breeze...

Go to the article repository. Select any 2 or 3. Add the magic marketing words above. Click, send...and await certain response... by people picking up the phone to call you... whenever they're ready tocall you.

Is this difficult in any way? No, it's child's play.

Is it time-consuming? Certainly not. 7 minutes for newbies. Under 5 for experienced marketers.

Does it produce prospect leads? Yes, EVERY time you use it, which should be 7 days a week.

http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 9 of 11

Building A Online Business, Tips from Two of The Best Marketers

Page 10: Building a online business

And now The Million-Dollar Question. WILL YOU DO IT?

Return to "Cool Hand Luke," obstinate, stubborn, beaten, unsuccessful... just plain stupid.

Now let's be brutally frank with each other. I remind you that this is proven, that it's simple, that ittakes but a few paltry minutes a day, that it will cause your phone to ring off the hook (especially ifyou put it on the top of each document for maximum impact), that it will ensure profits, profitswhich will grow as you grow your lists.

But you, admit it, are "cool hand Luke", lazy, excuse making, smart aleck, a permanent sneer onyour lips, the know-it-all who knows nothing. You'll follow this advice for a day; maybe, two. You'llstart seeing results. Then your residual bad habits will kick in, including your acute disinclination totake phone calls from real people. After all, when push comes to shove you are most surely of the "Ilove humanity; it's people I can't stand" School of Marketing. And you're a slothful bugger, too.

You'll deny all this of course, just as Paul denied Jesus 3 times before the cock crowed. But the truthwill be most apparent in your derisory bank account, assets, and future. Partner, I hope that sneer onyour face and your reeking arrogance are enough for you, 'cause, baby, that's what you're gonna get.Capisce?

http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 10 of 11

Building A Online Business, Tips from Two of The Best Marketers

Page 11: Building a online business

ResourceAbout the Author Sandi Hunter is the Director of Website Development at Worldprofit Inc., acompany providing a wide range of online services for small and-home based businesses. Servicesinclude home business training, affiliate marketing training, earn-at-home programs, traffic tools,advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit isconsidered the # 1 online Home Business Training program by getting a free Associate Membershiptoday.

Republished with author's permission by Tim Ricke http://BizBuildersCommunity.com.

http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 11 of 11

Building A Online Business, Tips from Two of The Best Marketers