business model project

GamePoints Dmitry Koryavko

Raghavendra Deevi

Rahul Dannayak

Saurab Rajkarnikar

Agenda

Introduction

Market Research

Business Model

Breakeven Point

Key Points

Future Plans

GamePoints

The BackBenchers MSEM WS 2013/14

Introduction

Who we are?

The BackBenchers

The people behind GamePoints

GamePoints


Introduction

What is GamePoints?

GamePoints


Market Research Increase User Base

GamePoints


1. Viral Marketing

2. Facebook Marketing (paid)

3. Localization

4. Cross-promotion

5. Discovery

Market Research Mobile

GamePoints


91% of

Total Population

56% of

Mobile Users

89%

throughout

the day

Market Research Smartphone

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Smartphone OS 80% of Time Spent

On Apps


Market Research Gamers

GamePoints


Market Research Gamers Where do they play

GamePoints


Market Research Premium vs. Freemium

GamePoints

22 freemium out of top

25 revenue generating apps

All freemium out of top

5 revenue generating apps


Market Research In App Purchase and Gamers

GamePoints

Two Types of Gamers Casual and Avid


Market Research Why In App Purchases?

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Market Research Mobile Game Spending

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Market Research Why Games?

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Market Research Mobile Games Monetization

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Market Research Geographical Appeal Matrix

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Business Model

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Business Model Customer Segment

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Business Model Value Proposition

GamePoints


Support for low spec. devices

Convert users game time to discounts

Providing discount percentages on spot

Business Model Channels

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Business Model Customer Relationship

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Business Model Revenue Stream

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Business Model Key Resources - Personnel

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Business Model Key Resources - Others

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Business Model Key Activities

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0 50 100 150 200 250

Hire an Accountant

Pitch to Retailers

Pitch to Third Party Developers

Hire Marketing Specialists and Negotiators

Hire Lawyers

Negotiate with Retailers & Third Party Developers

Conduct surveys

Hire Outsource Company

Analysing Survey

Start creating game architecture and design

Start Game Development

Start Website Development

Start App Development (iOS, Windows, Android)

Beta Testing

Debug for Release Candidate

Release Candidate

Debug for Release

Release

Third Party Game Developers

Departmental Stores

Outsourced company

Business Model Key Partnerships

GamePoints


Business Model Cost Structure Startup Costs

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650.00

2,800.00

2,500.00

1,500.00

3,150.00

Server - Dell PowerEdge T20

Computers

Furnitures

Company registration and Licensing

Fees

Miscellaneous

Startup Costs : 10,600

Business Model Cost Structure Monthly Costs

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1,200.00 2,800.00 600.00

2,500.00

16,000.00 22,000.00

2,700.00

Rent and Utilities

Marketing Firm

Legal Advisor

Insurance

Development Outsourced

Managment Salaries

Miscellaneous

Monthly Costs : First 6 months, 25,300 then 47,800 from the seventh month

Business Model Cost Structure - Expenses

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0.00

10,000.00

20,000.00

30,000.00

40,000.00

50,000.00

60,000.00

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Rent and Utilities Marketing Firm Legal Advisor Insurance

Development Outsourced Managment Salaries Miscellaneous

Business Model Predicted user base growth

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0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

Total Users

Business Model Predicted Revenue

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0.00

500,000.00

1,000,000.00

1,500,000.00

2,000,000.00

2,500,000.00

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

In-Game Advertisement In-Game Purchases Merchandising Total Revenue from Paying Users

Business Model Breakeven Point

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0.00

2,000,000.00

4,000,000.00

6,000,000.00

8,000,000.00

10,000,000.00

12,000,000.00

14,000,000.00

16,000,000.00

18,000,000.00

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Cummulative Expenses Total Cummulative Revenue

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We are going to offer freemium games

and premium games

Special cards for preferred customers.

Shopping malls and retail markets are our

key partners

Converting customers game timing into money making.

Key points

GamePoints


Proving new outsourcing opportunities for

game developers.

Attracting customers and retailers by

providing different offers.

Achieve our goal with standard market

research and following a sequential

business flow for money making.

Key points

GamePoints


1. How to Hit 4 million Users in 6 months

http://www.startupremarkable.com/grow-startup-to-millions-of-users#sthash.VOH1iw86.dpuf

2. Why Mobile Gaming Startups are Risky

https://medium.com/what-i-learned-building/a2ab2683a341

3. Chasing more engaged users, Zynga acquires midcore social game startup A Bit Lucky

http://venturebeat.com/2012/09/17/chasing-more-engaged-users-zynga-acquires-mid-core-social-game-startup-a-bit-lucky/

4. In-App Purchase Revenue Hits Record High

http://techcrunch.com/2013/03/28/in-app-purchase-revenue-hits-record-high-accounts-for-76-of-u-s-iphone-app-revenue-90-in-asian-markets/

References

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5. Mobile Games: The Economics of Freemium [Infographic]

http://www.getelastic.com/economics-of-freemium-mobile-gaming/

6. We spend 7,8 hours per month playing mobile games

http://smartmeanalytics.wordpress.com/2013/12/04/we-spend-78-hours-per-month-playing-mobile-games/

7. The Global Mobile Games Landscape (infographic)

http://www.applift.com/blog/mobile-games-market.html

8. How To Get Clients Online

http://www.ianbrodie.com/free-tutorials/how-to-get-clients-online/

9. Loyalty Optimizer for Lottery & Gaming

http://www.ipsos.ca/en/products-tools/loyalty/customer-loyalty-product/loyalty-optimizer-for-lottery-gaming.aspx

References

GamePoints


business model project

Documents