e business ch 4

8/7/2019 E Business Ch 4

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Ganjil 2007 Magister Teknologi InformasiFakultas Ilmu Komputer UI

Chapter 4Chapter 4EE--environmentenvironment


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IntroductionIntroduction

Look at macro environmentSocial, legal, ethical

NOT competitors, substitutes (Ch 2)Major impact of the Internet

Marketing

Sales, Purchase the way we shop!


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F actors GoverningF actors GoverningInternet Adoption

Internet AdoptionW e are talking about barriers

How people use the internetCost of Access

Computer price is expensiveValue Proposition

W hat can the Internet offer? Is it better?Ease of use

Connecting and user friendlinessSecurityFear of the unknown


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D emand for E CommerceD emand for E Commerce

ServicesServicesTo sell one must know its customerprofile

How they access the InternetHow they are influenced by the InternetAre they purchasing via the Internet

Look at two perspective -- B2C andB2BDo you think they are similar?


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B2 C D emandB2 C D emand

Access to the InternetSmall.. And varied, W ebographics!

Broadband use is increasing with variouscharging mechanismsMajority surfs others look for dataNot everyone have / wants access to theInternet


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Influence by the InternetLook at their online behaviour

How the use the Internet to selectingproducts

Internet is the vital part of the researchprocessUsed in every step / for comparisonPrice is not exclusively the differentiatorOnline experience is also important


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Purchase OnlineThere is hope!!!!!More and more are buying onlineMatter of confidence and trust! So BUILDthis!Even if Internet technology plateaus,

Sales increase in size More expensive items!Cars / Houses / MortgagesStill research only. The Future ?


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B2B D emandB2B D emand

Different demographicsOrganizational CharacteristicsRole in the Business

Internet AccessHigher in all aspectsStill slower in SMEs, but is doing well

Influence OnlineYes, but to identify, to choose, and to analyzeNOT for purchasesIs this changing?


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B2B D emandB2B D emand

Purchase OnlineVaries.. Other factors must be examinedEconomic environment, education, persuasion?

E-Business in SMEsDevelopers, Communicators, W eb Presence,TransactorsNot enough resources for planning and

implementationRisk and Reward isnt justifyableRevenue, Reputation, Strategic Importance, RegulatoryCompliance


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Ethical IssuesEthical Issues

Ethics is just generally accepted StandardsPrivacy is the key ethical issue (disabled also)

Privacy is about personal dataIdentity theft, frauds

W hy do businesses want personal data?Marketing

Dig your needs, characteristics, behaviorsTo PERSONALIZE!


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T aking ActionsT aking Actions

You want to gain trust?This is where the government plays a role

Prevent mis-use & create legalenvironment


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SPAMSPAM

Anti SPAM issuesDoesnt mean they can not email you

They just need your consentOpt in / OPT out

Of further communications

Checkbox issueCold List Vs. House List

W hich one do you prefer?


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R egulations to ControlR egulations to Control

SPAMSPAMJ ust to name a few.Opt in / Opt out

Provide contact detailsName, address, phone.To complain!

FROM: must be valid to send replayCookies used to personalize and totrack!


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O ther R egulationsO ther R egulations

MarketingDomain Names, using keywords, meta tags,accessibility issues

Electronic ContractsCountry of Origin rulesDistance selling to protect merchants from error

Email RisksDefamation?

IP Protection W eb Contents and DataProtection


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R estrictive LegislationR estrictive Legislation

This is ownership problem!W hat if everything in the Internet ismonitored?

Burden technically and socially!

The internet is still restrictive.. As of todayOnly a few nations are true free-media

W hat about restrictions at the workplace?


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Economic andEconomic and

CompetitiveF

actorsCompetitiveF

actorsEconomic health plays a major role indetermining E Commerces potentials

Rich nations tend to have maturetechnology

This is E Commerces targets

Asian Markets will growBut will lead to a GAPHaves and Have Nots


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E Commerce andE Commerce and

GlobalizationGlobalizationGlobal is Reach

Faced a language barrier.

ENGLISH?Realize that your barrier is not just thelanguage!

Needs, trends, cultures, pricing, offering,contact address


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e business ch 4

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