Buy and sell electronics, cars, fashion apparel, collectibles, sporting goods, digital cameras, baby items, coupons, and everything else on

SedaÇELEBİ

27.07.2015

Founded by Pierre Omidyar in September 3, 1995

Current CEO: Devin Wenig

Industry: Internet

International online marketplace• Over 34K employees in over 40

countries

Revenue (2014): US$ 17.90 billion

World's Online MarketplaceConnecting buyers and sellers globally

Whatever it is, you can get it on eBayBuy it, sell it, love it

Buy it New, Buy it NowWhen it's on your mind, it's on eBay

BASICS SLOGANS

Popular items on eBay sell every:2 seconds a car3 seconds hand-bag5 seconds women clothing9 seconds CD or football shirt

To Pioneer Communities Built On Commerce, Sustained By Trust, and Inspired By Opportunity.

“Our vision for commerce is one

that is enabled by people,

powered by technology, and open to everyone.”

COMPETITIVE STRATEGIES

Combine expertise, share the risk, profits and liabilities through Joint Venture

Making strategic acquisitions to achieve sustainable growth

Franchising to create new business model/ opportunity

Differentiation and Cost Leadership

MAJOR COMPETITORS

COMPETITIVE ADVANTAGES

concentric diversification

conglomerate diversification

vertical integration

horizontal integration

COLLABORATION STRATEGIES

Forming strategic alliance, collaboration with technology partners

Collaboration other brands

CORE COMPETENCIES

eBay community

Innovative business model

Large range of item (electronics, fashion, health, home & garden, sport & fitness

Technology platform (website, pay gate, mobile)

Globalization (Acquisition of EachNet in China, GittiGidiyor in Turkey)

Partnership

LITTLE KNOWN FACTS

The First Item Listed on eBay was a Broken Laser PointerThe Most Expensive eBay.com Purchase: A JetBritish singer-songwriter James Hillier Blount, aka James Blunt, once auctioned his sister off on eBayWhile eBay got its start in America, it is Britain that currently buys more items per capita on eBay than any other nation.10 Items You're Not Allowed to Sell on eBay are:o Nazi paraphernaliao Police lights and sirenso Used underwear; o Human partso Live animalso Military hardwareo Lottery tickets.