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EL-38 June 25, 1997
[Filename: EEPROD.DOC]
Electronic Toy Product
Contributor: Charles M. Lovas
Affiliation: Mechanical Engineering
Southern Methodist University
Dallas, Texas 75275-0337
Phone: (214) 768-3207
Fax: (214) 768-1473
E-mail: [email protected]
Type: Design Project
Length: 6-8 weeks
Location: take Home
Summary
Students are asked to create an eye-catching, innovative electronic toy for the 3-11 year
old. The toy must contain more than 20 bulbs operating in a dynamic mode. Cost and
delivery time constraints are included. This project introduces students to the area of
product design. While the technical design is important there are equally important
considerations of market segmentation, presentation lead time to retailer, and creative toy
design.
ABET Descriptors
Engrg. Sci. Content: Electronics
Type: Systems
Elements: Establish objectives and criteria, synthesis, analysis, construction,
testing, evaluation
Features: Creativity, open-ended, specifications, generate alternative
solutions, feasibility, system description
Constraints: Economics, safety, time, aesthetics
Effort: Individual
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EL-38 June 25, 1997
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Electronic Toy Product
MEMO
September 4, 1991
TO: Product Development Group
FROM: New Product Manager
SUBJECT: New Product for 1992 Christmas Season
I have reviewed the new product surveys from the past year. These surveys polled more
than 50,000 potential customers in all 50 states. Marketing has abstracted the following
potential characteristics for a successful product for the holiday season:
Creative - eye-catching, innovative
Electronics - dynamic, more than 20 bulbs
Selling price - less than $15.00
Target audience - user: 3-11 years - buyer: 21-90 yearsDelivery - to buyers market at 1991 Winter Market
Develop a creative product for the 1992 Christmas season that will make the world forget
the Cabbage Patch Doll!
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EL-38 June 25, 1997
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Electronic Toy Product
Engineering Notes
Objectives/Comments:
This project introduces students to the area of product design. While the technical design
is important there are equally important considerations of market segmentation,
presentation lead time to retailer, and creative toy design.
Expected Outcomes:
Design Process. The student must follow a logical process in accomplishing the design.
This design process must be reflected in the design report submitted.
Design Report. The student must develop documentation on the design. The design
report will reflect the steps taken in the design process used in solving the problem. Grade
evaluation will be equally weighted to the design concept generated in the report
and to the final product.
Final Product. The final product must reflect the work presented in the report submitted
three weeks earlier. Any significant changes in the design of the product must be justified
by the student. Completion of the product on-time is stressed.
Discussion/Follow Up:
Stressing creativity of the product design can produce unique designs from the students.
The statement leave the type of product to be designed open for a creative approach.
Creativity in product is one of the two key elements in retail sales.
Specifying the target audience as user and buyer causes the student to think in a dual
fashion concerning the attractiveness of any product they might choose to design.
Students must now do a segmentation study on both user and buyer. Students will need to
survey people in both groups to determine what the real market will be.
Timing is the second key element in retail sales. The designer must get the product, in a
timely fashion, to the Market where wholesalers and retailers view, select, and order the
goods that go into the stores. Failure to demonstrate this product at the appropriate
Market session will eliminate the product from sale to the general populace during the
winter season. Students must research the dates of the Market when winter toy retailers
will make their selections.