Look good. Feel good.

ESEternal Style

Agenda

1. Mission Statement

2. Introduce the Team

3. Why Eternal Style

4. Eternal Style Services

5. Marketing Plan

6. SWOT Analysis

7. Location Rollout Plan

8. Pricing Structure

9. Question & Answers

Our Mission is…

…to make you look good and feel good by providing quality fashion experts to

help bring out your Eternal Style.

Eternally Yours…Samara Cooper, CEO

12 years in Fashion Industry (Calvin Klein & Ralph Lauren)

Sarah Clark, CMS and Product Consultant8 years in Fashion Industry (Vera Wang)

Jamante Garner, Strategist

4 years at Tommy Hilfiger

Griffin Baker, Strategist

11 years as Independent Fashion Consultant to the starts

Leah Moorer, Market Analsyt

5 years at MAC

Why Eternal Style?

• We’ve surveyed more than 100 people in Austin, ranging from 18 to 40 years old and saw a need for assistance in fashion design and wardrobe style: – “I’d love for someone to help me develop my wardrobe”

– “My wardrobe is a mess and I need someone to help me out with it and I just can’t find someone”

– “My appearance is very important in my personal and professional life

We are confident our business will do well due to the need and the willingness of our target

market to take advantage of the services we will provide.

Eternal Services…

The Process

1. Survey clients to understand needs• Who is your celebrity fashion crush• Income• Age• Favorite colors• Styles –modern, classic, old school

2. Create Client Portfolio• Pictures/ descriptions of clothes that would

work for client• Stores we intend to shop at for client• Price Range

3. Go Shop• Personal Shopper• Shopping BFF• Online/Instore

2. Shopping BFF

1. Personal Shopper

Marketing Through Eternity….

1. Social Media 2. Internet3. Word of Mouth

Selected Marketing Channels

45%

35%

20%

Marketing Expense Dis-tribution

Social MediaInternetWord of Mouth

SWOT ANALYSIS

Strengths

• Fashion Expertise• Knowledge of local style• 1x1 Personal

Connections

Weaknesses

• Local Reach• New Business/First time

venture

Opportunities

• $250B fashion industry• Bring new fashion

trends to south

Threats

• High Competition• Economic fluctuations• Negative Reviews

Eternal Expansion…

*Online Consultants test market

Texas is the 2nd most populous state in the United States

Location Services Pros Timeline

Austin, Texas

Personal Shoppers Shopping BFF

• #1 Best City to Start a Small Business

• Familiar with Market

2012

Dallas, Texas

Online Consultants* • Modern/Urban city appeal• Close proximity to Headquarters

2013

Houston, Texas

Online Consultants*Personal Shoppers

• Annual Houston Fashion Week

• Most populous city in Texas

2014

Los Angeles, California

Online Consultants • Increase customer base• Fashion conscious city

2015

New York City, New York

Online Consultants • Fashion capital of the world

• NY Fashion week

2016

Eternal Style You Can Afford…

• Shop A La Carte• Initial Consultation –FREE• Personalized Portfolio –$30• Personal Shopper –$75 flat rate +

Commission• Shopping BFF - $65 flat rate + Commission• Online Consultants –$225 (3 sessions)

+ Personalized Portfolio

Membership Opportunities• $50 one time fee includes

• 10% discount on all services• Fashion Insider Magazine Subscription• Monthly E-zine (Eternal Style Exclusive

Communication)

• $75 Flat Fee • Lesser of 10% of Order or

$35/hour

We hope to see you soon….

…Thank You!