facebook's business model strip for lean marketers & customer growth engineers
TRANSCRIPT
Facebook.com Business Model Strip
Rapidly Document, Analyze, Prototype, and Design Business Model Engines for CUSTOMER GROWTH HACKING
Register at www.visionaryd.com to learn more about the Lean Business Modeling. Lean Startup Coach. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
BUSINESS MODEL REVENUE MODEL
Business Model (Strip): Customer Growth Engine Job To Get Done (JTGD)
Ad-‐ Model Facebook.com • Founded: 2004
• Tagline/Value ProposiNon:
“Move fast with stable infrastructure” • Industry/Product: Social
Networking • CompeNtors: Twi;er; LinkedIn; Google+; Yelp Zynga; Groupon; ...
Facebook.com q Give people the power to
share and make the world more open and connected
q Sustainably make profit Business Model Engine (Blue Ocean Strategy): Low Cost & High Quality
Users (Social Networkers) q Share ideas especially
photos and videos (links)
AdverNsers q Obtain exposure to targeted
users
Developers q Provide plaYorm and tools
(API) for developing apps
Facebook.com (Social Network:
MulP-‐sided PlaRorm)
AdverNsers
Users Developers