1. 1. . . . : " " 9 9 2 46 195 901 -- -- -- - - - - : 2006)4.686.804( 2.403.978 2.282.826 1.997.411 2.589.393. 1001.09/ 4.340.000 20/ 5
2. 2. 2Accountant 2Warehouse Keeper 7Workers First Accountant W/S S.V2PH RET S.V 2Cashier 1OOH 6Customer Service 1W/S PP 2W/S Foods 2O-T 8C.V S . ABDALLAH A.S.M
3. 3. W/S Foods W/S PP Super market BIG GROCERY SM AL L GROCE RY Pharm acies OOH TOTAL Outlets C overe d 138 60 2 161 1,697 360 210 2,628 T otal univers e 210 143 2 187 10,023 1,290 1,218 13,073 % 66% 42% 100% 86% 17% 28% 17% 20% Classification Qalubia
4. 4. E.CO PLAN & ACH 202520252025 20252025 202520252025 2025 2640 2640 2670 2422 1834 1933 22012411 2,4502,32824302213 2236 2417 2436 120%114%120%110%109%108%119%95%91% 92% 92% 91% 0 500 1000 1500 2000 2500 3000 JAN FEB M AR APR M AY JUN JUL AUG SEP OCT NOV DEC E.CO PLAN E.CO ACH E.CO %
5. 5. P.C PLAN & ACH 6523 61686168616861686168616861686168 6168 6888 6888 7248 3687 4877 58156038 6,3065,89061325960 5969 6871 6579 102%95%100%96%96%94%98%79%60% 100% 96% 90% 0 1000 2000 3000 4000 5000 6000 7000 8000 JAN FEB M AR APR M AY JUN JUL AUG SEP O CT NO V DEC P.C PLAN P.C ACH P.C %
6. 6. LPC PLAN & ACH 41250 343203252032520 3012030120 30120 30120 30120 30120 30120 30120 30120 38612 43046 3267231588 32407 31,616 37,070 30603 2961824470 20550 120%119%132%68% 81% 101% 98% 104% 108% 107% 104% 123% 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 JAN FEB M AR APR M AY JUN JUL AUG SEP O CT NO V DEC L.P.C Plan L.P.C ACH L.P.C %
7. 7. AVG LPC PER P C 5.8 6.3 55555 5 5 5 5 5 5 5 6.2 5.475.3 5.2 5.3 5.8 5.06 5.17 5.01 5.57 0 1 2 3 4 5 6 7 JAN FEB M AR APR M AY JUN JUL AUG SEP OCT NO V DEC Plan Actual
8. 8. Middle Delta First 179,149,965 36,955,256 ALI ELAWDY SAYED ABD ALLAH
9. 9. Whole Delta First 444,103,845 36,955,256 Gamal yousf SAYED ABD ALLAH
10. 10. over acheivement groth20102009 7,485,93025.4%36,953,82329,467,893 YEAR 2010 TOTAL GROWTH
11. 11. Tea Total 7,883,901 11,916,777 51.2% 4,032,875 40.5% HPC Total 11,924,337 15,401,083 29.2% 3,476,746 34.9% Foods Total 7,187,505 9,637,397 34.1% 2,449,892 24.6% cat shareBrand YTD 2009 YTD 2010 Growth over ach
12. 12. GSV % 1st Lipton Dust Total 9,393,005 25.4% 2nd Knorr Boullion Cubes Total 6,701,105 18.1% 3rd GM Soap Total 5,055,633 13.7% 4th Lux Soap Total 1,748,983 4.7% 5th Signal Cavity Fighter Total 1,678,240 4.5% 24,576,966 66.5%total 5 brand BRAND
13. 13. mist 0.1% cif 0.1% Rexona 2.7% Close up 0.9% Axe 1.6% Clear 1.8% FAL 2.3% Comfort 0.5% S . Light 0.9% sig 4.8% S.silk 3.3% T . Dove 1.0% Lifebuoy 1.4% Lux 5.4% C TC 2.0% Cubes 18.6% T B 4.6% Dust 26.0% Instant 1.0% M. Maker 0.5% Vegetar 2.3% GM 14.0% Paste 4.3% T B C T C Dust Cubes Vegetar Instant M. Maker Paste GM Lifebuoy Lux T . Dove sig S.silk Rexona Close up Axe Clear FAL Comfort S . Light cif mist
14. 14. Sub Channel 2009 2010 Growth W S 13,485,922 19,288,340 43% W S P P 5,135,048 6,269,190 22% W S TOT 18,620,970 25,557,530 37% RETAIL C V 4,343,613 5,704,202 31% PHA 415,317 712,582 72% O T 5,817,428 4,618,793 -21% O O H 270,565 360,717 33% RET TOT 10,846,924 11,396,293 5% TOTAL 29,467,893 36,953,823 25.4%
15. 15. Sub Channel 2010 Growth W S 19,288,340 52% W S P P 6,269,190 17% W S TOT 25,557,530 69% RETAIL C V 5,704,202 15% PHA 712,582 2% O T 4,618,793 12% O O H 360,717 1% RET TOT 11,396,293 31% TOTAL 36,953,823
16. 16. GSV Discount Net Profit W.C ROI 35,686,560 1% 356,866 1,750,000 20.4% TOTAL R O I 2010 %COSTGSV 3.98%996,16525,013,000 TOTAL COST 2010
17. 17. Customer Name 2009 G S V 2010 G S V 2010 O P 2010 ACH 553,568 2,818,398 2,500,000 112.7% 1,406,782 1,892,084 1,450,000 130.5% 26,552 1,640,785 1,300,000 126.2% 1,206,120 1,379,090 1,250,000 110.3% 800,868 1,218,674 825,000 147.7% 1,203,794 800,000 150.5% 761,645 1,066,575 900,000 118.5% 1,079 1,054,336 350,000 301.2% 1,272,757 1,010,464 750,000 134.7% 541,936 675,914 545,000 124.0% 16,734 480,358 450,000 106.7% 462,523 468,809 465,000 100.8% 1,978 439,666 275,000 159.9% / 333,626 402,979 400,000 100.7% 38 344,799 250,000 137.9% - - 293,866 326,621 300,000 108.9% 252,090 187,156 255,000 73.4% 266,062 124,146 267,000 46.5% TOTAL 8,198,225 16,734,648 13,332,000 125.5%
18. 18. loyalty scheme 45% Total Customer 55% 36,955,256 16,734,648 20,220,608 TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
19. 19. Lux shower Lux soap
20. 20. BeforeAfter
21. 21. BeforeAfter
22. 22. wleed elhadry ( merchandising ) HANY BAHERY ( retail s . V ) sayed abdallah ( a s m ) thanks best regards