How advertising worksHow advertising works

Compare advertisements

Compare these advertisements, w

hich one is easier for you to reme

mber? Why?

Obey your thirst. Things go better

with Coca-Cola.

Take time to indulge.

尽情享受吧！

The new digital era

数码新时代

HOW ADVERTING WORKS

1. Which sentence in para 1 links para1 and the rest of the passage?

It is important to understand how ads work.

2. What will be talked about following the last para?

A. Where we can find ads

B. How we can avoid being controlled by ads

C. What effect do ads have on us

3. In making ads effective, the advertiser should do the following things. Arrange them in the correct order.

A. considering which media are most likely to be accessed by their target group.

B. making the ad. attractive to such a group

C. knowing the ad intends to persuade which group

D. considering the money the ad. costs

C, B, D, A

1.Which of the following is not an ad?

(para 2)

Piano Teacher Wanted Tue, 09/16/2008 - 18:42 — Janine Hi I'm looking for a piano teacher t

o teach me 2-3 hours a week. If you are a qualified and patient teacher then give drop me a line: jevanspollard@gmail.com.

Things go better

with Coca-Cola.

Instructions for giving your cat a pill1)Pick cat up as if holding a baby. 2)Position right forefinger and thumb on

either side of cat's mouth and gently apply pressure to cheeks while holding pill in right hand.

3)As cat opens mouth pop pill into mouth. Allow cat to close mouth and swallow. A

D

CB

2. According to the passage, if advertisers want to make an ad on computer games, they should do one of the following:

A. know children are more likely to buy computer games.

B. make the ad attractive to teenagers.

C. know the likes and dislikes of the adolescent boys.

D. know how useful the games are in their life

(para 3)

3. Which ad appealed to whom? 1) a young man of 24

2) a new student who wants to fits in with the new environment

3) a housewife who wants to save money

4) a girl who admires a beautiful famous lady

5) a driver who drives fast

6) all the citizens

A.Water savingB.a school new radio

station C.sports shoesD. a product on sale .E. PollutionF: road safetyG: in which a famous

actress appears

Para 4,5,9

4.Which is the best medium to advertise the following things?

1)a new type of car

2) a new type of car security alarm system

3)a students who wants to be a tutor

4)a new type of machine

A.Radio B. Newspaper

C. Magazine

D. TV.

Para 6,7

5. Why does the government all over the world pay money for ads on public issues, such as water saving, road safety and blood donation etc.? Which of the following is not right?

A. They believe these ads. will affect the way people think about their habits

B. They believe these ads will make people’s feel guilty if they do something wrong

C. They believe these ads will make people become a good citizen and do some contributions to the society

D. They believe people will respect the government.

偶然遇到被附在通知目标群体做…有意义适应构成决策基础

迎合你的目标

come acrosshave sth. attached toinform sb. of sth.target audiencemake sense to do sth.fit intoform the basis for decisionsappeal to your target

以富人和名人为特色有价值的市民抓住注意力有大笔经费的公司

与车相关的货物和服务依靠激起人们对某种产品产生情感反应经常处于包围之中

feature rich and famous people

grab the attentionworthy citizens

a corporation with a big budget

goods and services relating to cars

generate emotional responses to a productbe constantly exposed to

rely on

1. 用 with+ 复合结构完成下列句子。1. _______________________( 心存梦想 ) ， he went to Hollywood.

2. The boy came running towards us ___

____________________________ ( 手被绑在背后 ).

With a dream in his heart

with his hands tied behind his back

3. They pretended to be working hard all n

ight _____________________ ( 亮着灯 ).

4. ____________________ ( 没有可以燃烧的东西 ), the fire became weak and finally

died out.

5. ______________________________ （作业完成后 ), we went to play basketball.

with the lights on/burning

With nothing to burn

With our homework over / finished

2. inform = tell inform sb. (of/about sth.)①她通知他们他已经到达。

She informed them of his arrival. inform (that clause)②他们得到了儿子阵亡的通知。

They were informed that their son was killed in battle.be well informed about sth. 精通某事；对某事消息灵通

3. fit in

1) to feel that you belong to a particular group and are accepted by them:

It’s no surprise she’s leaving---___________________________________

( 她从来就没有真的融入到其中）2) if one thing fits in with another thing, they l

ookpleasant together or are suitable for each other

It’s a very nice sofa but it ____________________________________. ( 和屋子里的其他东西不配 )

she’s never really fitted in

doesn’t fit in with the rest of the room

①我尽量午饭后抽时间见你。I’ll try and fit you in after lunch.

②我得在一个上午安排十次约见。I had to fit ten appointments into one m

orning.

③我们没有地方再摆更多的椅子了。We can’t fit in any more chairs.

④他过去从未干过这种工作，很难说他是否会与他人配合得好。He’s never done this type of work before;

I’m not sure how he’ll fit in with the ot

her people.

4. be appropriate for sth. / to do sth.

①正式的聚会上穿牛仔裤不合适。Jeans are not appropriate for a formal

party.

②现在发表演讲是不是时候？Is now an appropriate time to make a

speech?

5. have no use for sb. 不需要 ; 用不着讨厌…人我讨厌那些不努力的人。

I have no use for people who don’t

make an effort.